IPG Media Brands
Overview
KINESSO is the technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for agency partners and clients through optimization, analytics, AI, and experimentation. The company brings together Matterkind, Reprise, P3, and Kinesso under one entity to serve as a powerful delivery engine with offerings spanning performance marketing, data and technology, and data-driven strategy for social platforms and e-commerce. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. Position Overview
The Addressable Activation department serves as KINESSO's hands-on keyboard platform experts, focusing on all aspects of campaign execution and stewardship. The Associate Director is accountable for the performance and pacing of all campaigns within assigned brands and ensures that departmental standards and processes are understood and implemented. They act as a point of escalation and as a source of advanced knowledge for complex setup, optimization, and platform nuances. Responsibilities
Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection Departmental standards and processes are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting Develops long-term solutions for clients including custom data management solutions and data solutions Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team Adapts account plans and priorities to address resource and operational challenges Collaborates with partners/colleagues across functions and/or centers of excellence Required Skills and Experience
Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) Knowledge of technology or measurement ad tech solutions, including platforms (e.g., DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.) Intermediate to strong data analysis skills Ability to collaborate with partners/colleagues across functions and/or centers of excellence Accountability for the performance, development, and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing Provides technical guidance to employees, colleagues and/or clients A history of team management/mentorship and comfort with internal/external-facing communication Desired Skills and Experience
Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions Managing existing business relationships, partnerships, and alliances internally and externally Assesses and ranks issues and tasks in order of importance for taking action Additional Information
We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We encourage applicants from unique backgrounds, perspectives, and lived experiences to apply. We See You at IPG Mediabrands. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program, paid family benefits, discretionary time off days, Appreciation Weeks and Wellness Days. We also offer a competitive Total Compensation package, including salary and eligibility for an annual discretionary incentive award. The salary range for this position is posted below. The final salary will depend on factors including current/former ranges, market considerations, tenure, skill set, experience, and qualifications. Employment Transparency
It is the policy of Mediabrands, division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that may be required. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants in the United States: to request an accommodation to apply, please email accommodation@mbww.com. About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). It manages substantial marketing investment globally across its agency networks and specialty units. The company employs more than 18,000 professionals in more than 130 countries. Learn more at www.ipgmediabrands.com Salary Range $120,000 — $130,000 USD
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KINESSO is the technology-driven performance marketing agency that sits at the heart of IPG Mediabrands, providing actionable growth for agency partners and clients through optimization, analytics, AI, and experimentation. The company brings together Matterkind, Reprise, P3, and Kinesso under one entity to serve as a powerful delivery engine with offerings spanning performance marketing, data and technology, and data-driven strategy for social platforms and e-commerce. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. Position Overview
The Addressable Activation department serves as KINESSO's hands-on keyboard platform experts, focusing on all aspects of campaign execution and stewardship. The Associate Director is accountable for the performance and pacing of all campaigns within assigned brands and ensures that departmental standards and processes are understood and implemented. They act as a point of escalation and as a source of advanced knowledge for complex setup, optimization, and platform nuances. Responsibilities
Builds relationships with mid to senior level stakeholders at clients; builds capabilities and serves as customer relationship manager Approves vendor selections and scopes; oversees the team meeting with vendors; brings own expertise to vendor selection Departmental standards and processes are customized to fit the specific needs of assigned clients and are implemented across all campaigns; advises on and/or conducts advanced setup, troubleshooting, and optimization; vets vendor capabilities through RFIs and demos Leads design of reporting dashboards and develops presentations to ensure results are clearly communicated. Owns accuracy of all reporting Develops long-term solutions for clients including custom data management solutions and data solutions Tactically manages a small group of managers and/or professional employees; has responsibility for performance, development and coaching of direct team Adapts account plans and priorities to address resource and operational challenges Collaborates with partners/colleagues across functions and/or centers of excellence Required Skills and Experience
Experience seeking and curating new business relationships and/or solutions; developing solutions using new or existing processes; and building team leadership qualities and soft skills needed to manage up/down/laterally (e.g., ability to navigate and be effective with multiple personalities) Knowledge of technology or measurement ad tech solutions, including platforms (e.g., DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat, etc.) Intermediate to strong data analysis skills Ability to collaborate with partners/colleagues across functions and/or centers of excellence Accountability for the performance, development, and results of a small client account or across multiple accounts; leads account decisions, budget spending, and staffing Provides technical guidance to employees, colleagues and/or clients A history of team management/mentorship and comfort with internal/external-facing communication Desired Skills and Experience
Anticipates, recognizes and clearly defines problems using various techniques to systematically analyze, weigh alternatives and propose solutions Managing existing business relationships, partnerships, and alliances internally and externally Assesses and ranks issues and tasks in order of importance for taking action Additional Information
We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. We encourage applicants from unique backgrounds, perspectives, and lived experiences to apply. We See You at IPG Mediabrands. Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program, paid family benefits, discretionary time off days, Appreciation Weeks and Wellness Days. We also offer a competitive Total Compensation package, including salary and eligibility for an annual discretionary incentive award. The salary range for this position is posted below. The final salary will depend on factors including current/former ranges, market considerations, tenure, skill set, experience, and qualifications. Employment Transparency
It is the policy of Mediabrands, division of the Interpublic Group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that may be required. Duties, responsibilities, and activities may change at any time with or without notice. The employer will make reasonable accommodations in compliance with the Americans with Disabilities Act. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. For applicants in the United States: to request an accommodation to apply, please email accommodation@mbww.com. About IPG Mediabrands IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). It manages substantial marketing investment globally across its agency networks and specialty units. The company employs more than 18,000 professionals in more than 130 countries. Learn more at www.ipgmediabrands.com Salary Range $120,000 — $130,000 USD
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