OH Partners
This range is provided by O.H. Partners. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$60,000.00/yr - $65,000.00/yr Direct message the job poster from O.H. Partners Director - People and Culture at THE HARKEY GROUP
Job Summary: The
Paid Search Strategist
is responsible for managing paid search campaigns from top to bottom, including but not limited to paid search campaign set-up, budget management, setting and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients. Responsibilities
Manage high volume paid search and YouTube campaigns for multiple clients. Maintain targeted campaign budgets, develop strong internal and external relationships, and control campaign risks. Engage in all facets of clients’ SEM campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. Collaborate with the Media team to integrate paid search into overarching media recommendations. Execute campaign launches: keyword and copy creation, analytics and tracking implementation. Daily campaign management: Monitoring campaign performance against client goals, including search terms reports, negative keyword lists, and keyword quality score audits. Budget management: manage pacing, daily budgets, and overall platform allocations. Bid management: Implement bid strategies and optimization efforts at the campaign, ad group and keyword levels. Identify and recommend opportunities in related channels outside of search (YouTube, etc.). Manage platform tools to achieve the highest ROAS/ROI across major search engines (Google, Bing, Amazon, YouTube) and advocate for broader Google advertising where appropriate. Develop campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals. Minimize CPC by improving quality score index. Generate performance reports and conduct campaign audits; analyze data to develop actionable insights. Develop performance metrics to provide recommendations and continually revise campaigns as needed. Ensure SEM campaigns satisfy clients’ goals with strong time management and attention to detail. Stay abreast of SEM industry trends and platform updates. Execute client invoicing and insertion orders. Required Skills/Abilities
Experience with managing CPA and CPC campaigns. Knowledge of Google Ads and YouTube. Client-facing presence and communication skills. Maintaining strong internal and external relationships, ensuring the SEM campaigns are effective. Proficiency with gaining actionable insights from analytic tools. Knowledge of tagging is helpful but not required. Experience working on large-scale national accounts is a plus but not required. Experience working with the media buying software, Advantage, is a plus but not required. Experience collaborating between channels (Social, Display, SEO, etc.). Google Ads Certifications required. Must be a self-starter. Strong verbal and written communication skills. Milestones and Performance Indicators
The Work: Ensures all campaigns are running as planned on budget, and with the quality. Thought Leadership: Identify minimum of one industry trend to highlight in internal communications. Education and Experience
Bachelor's degree in Advertising, Marketing, Business Administration, or related field 3+ years of experience managing high volume paid search campaigns Google Ads Certifications required Bonus: Agency or advertiser-side experience in Travel, Tourism, and Recruitment verticals Next Role Progression
Working Conditions
Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Hybrid office scenario. Travel requirements - in town travel necessary, occasional overnight travel needed. Seniority level
Associate Employment type
Full-time Job function
Advertising and Research Industries: Market Research Referrals increase your chances of interviewing at O.H. Partners by 2x
#J-18808-Ljbffr
$60,000.00/yr - $65,000.00/yr Direct message the job poster from O.H. Partners Director - People and Culture at THE HARKEY GROUP
Job Summary: The
Paid Search Strategist
is responsible for managing paid search campaigns from top to bottom, including but not limited to paid search campaign set-up, budget management, setting and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients. Responsibilities
Manage high volume paid search and YouTube campaigns for multiple clients. Maintain targeted campaign budgets, develop strong internal and external relationships, and control campaign risks. Engage in all facets of clients’ SEM campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting. Collaborate with the Media team to integrate paid search into overarching media recommendations. Execute campaign launches: keyword and copy creation, analytics and tracking implementation. Daily campaign management: Monitoring campaign performance against client goals, including search terms reports, negative keyword lists, and keyword quality score audits. Budget management: manage pacing, daily budgets, and overall platform allocations. Bid management: Implement bid strategies and optimization efforts at the campaign, ad group and keyword levels. Identify and recommend opportunities in related channels outside of search (YouTube, etc.). Manage platform tools to achieve the highest ROAS/ROI across major search engines (Google, Bing, Amazon, YouTube) and advocate for broader Google advertising where appropriate. Develop campaign copy/creative, text-based titles and descriptions; establish keyword creations and mapping to campaign goals. Minimize CPC by improving quality score index. Generate performance reports and conduct campaign audits; analyze data to develop actionable insights. Develop performance metrics to provide recommendations and continually revise campaigns as needed. Ensure SEM campaigns satisfy clients’ goals with strong time management and attention to detail. Stay abreast of SEM industry trends and platform updates. Execute client invoicing and insertion orders. Required Skills/Abilities
Experience with managing CPA and CPC campaigns. Knowledge of Google Ads and YouTube. Client-facing presence and communication skills. Maintaining strong internal and external relationships, ensuring the SEM campaigns are effective. Proficiency with gaining actionable insights from analytic tools. Knowledge of tagging is helpful but not required. Experience working on large-scale national accounts is a plus but not required. Experience working with the media buying software, Advantage, is a plus but not required. Experience collaborating between channels (Social, Display, SEO, etc.). Google Ads Certifications required. Must be a self-starter. Strong verbal and written communication skills. Milestones and Performance Indicators
The Work: Ensures all campaigns are running as planned on budget, and with the quality. Thought Leadership: Identify minimum of one industry trend to highlight in internal communications. Education and Experience
Bachelor's degree in Advertising, Marketing, Business Administration, or related field 3+ years of experience managing high volume paid search campaigns Google Ads Certifications required Bonus: Agency or advertiser-side experience in Travel, Tourism, and Recruitment verticals Next Role Progression
Working Conditions
Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at times. Hybrid office scenario. Travel requirements - in town travel necessary, occasional overnight travel needed. Seniority level
Associate Employment type
Full-time Job function
Advertising and Research Industries: Market Research Referrals increase your chances of interviewing at O.H. Partners by 2x
#J-18808-Ljbffr