Crane Talent Group
COMPANY BACKGROUND
The company is a national provider of managed IT, security and cloud services, which are delivered to SMBs by a combination of onshore and offshore resources. The Company provides a fully managed solution to the majority of its customers and has recently begun to offer co-managed services to larger businesses. The company supports customers’ needs across the entire IT stack, ranging from virtualized private and public cloud hosting solutions to ongoing managed IT, security and business continuity solutions that are managed through its three Network Operations Centers (“NOCs”) across the USA.
The company has completed over 10 acquisitions over the last 10 years, rolling up MSPs across the United States. The Company’s proven transaction sourcing, execution and integration playbook has created a scaled platform to effectuate further M&A.
The company has invested significant resources into its platform. The Company utilizes best-in-class third-party tools to provide services across its customer base, including Datto, Acronis, Autotask and SaaS Alerts.
POSITION SUMMARY
The company is seeking a dynamic VP of Sales to build and lead a high-performing, regionally organized sales team. This role is both strategic and hands-on, responsible for driving new customer acquisition and expanding revenue from existing accounts. The VP of Sales will implement a scalable sales process and CRM, develop regional teams, and work closely with the CEO to achieve ambitious growth targets.
Location:
Dallas, TX (Preferred) other East Coast locations considered (NY, NJ, Philly) KEY RESPONSIBILITIES Develop and execute a national sales strategy Define regional hunting and farming strategies with incentives to drive new logo acquisition Identify 3+ target vertical markets and establish tailored sales initiatives Implement a CRM technology roadmap and define monthly sales KPIs to track progress Create a 3-year hiring plan and budget for the sales organization Drive revenue growth and account retention Achieve $50M+ in annual sales revenue Maintain 100%+ net organic annual revenue retention Grow net new logos by 10% annually Increase average revenue per client by 3%+ per year Ensure 95%+ gross revenue retention across all accounts Build, lead, and develop a high-performing sales organization Recruit, train, reward, and retain top-performing regional sales representatives (5+ reps initially) Lead by example in a “player/coach” model, driving major sales initiatives while mentoring the team Oversee inside sales and sales support functions to optimize pipeline management and CRM adoption Maintain financial performance and profitability Support EBITDA margins in excess of 20% Target gross margins above 50% Ensure recurring revenue (MRR) constitutes 70%+ of total sales Expand strategic partnerships and channel relationships Build and nurture relationships with channel partners to drive incremental sales Travel nationally (80%+) to support regional teams, engage with clients, and develop strategic alliances IDEAL EXPERIENCE 10–15 years of progressive technology sales experience with increasing targets and responsibilities, including proficiency in solutioning, pricing, and deal structuring Proven track record delivering $50M+ sales targets, including managing recurring revenue technical services (MSP, cloud, hosted solutions, cybersecurity) Deep experience selling to the SMB market through direct sales, inside sales, and channel partnerships Demonstrated ability to attract, train, reward, and retain top-performing sales talent; experience leading teams of 10+ including inside sales and sales support Comfortable with a player/coach model, personally driving major sales initiatives while also coaching and developing the team Experience building and executing vertical industry sales initiatives; preferred industries include healthcare, legal services, defense, professional/business services, utilities, and infrastructure Experience with acquisitions and integrating sales teams is a plus Strong understanding of CRM implementation and pipeline management Technical depth in cloud and cybersecurity is preferred Willingness and ability to travel extensively across the U.S. (80%+) Track record of selling both new logo acquisition and existing customer growth, ideally in contracts with recurring revenue All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, sexual orientation, national origin or any other category protected by law.
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Dallas, TX (Preferred) other East Coast locations considered (NY, NJ, Philly) KEY RESPONSIBILITIES Develop and execute a national sales strategy Define regional hunting and farming strategies with incentives to drive new logo acquisition Identify 3+ target vertical markets and establish tailored sales initiatives Implement a CRM technology roadmap and define monthly sales KPIs to track progress Create a 3-year hiring plan and budget for the sales organization Drive revenue growth and account retention Achieve $50M+ in annual sales revenue Maintain 100%+ net organic annual revenue retention Grow net new logos by 10% annually Increase average revenue per client by 3%+ per year Ensure 95%+ gross revenue retention across all accounts Build, lead, and develop a high-performing sales organization Recruit, train, reward, and retain top-performing regional sales representatives (5+ reps initially) Lead by example in a “player/coach” model, driving major sales initiatives while mentoring the team Oversee inside sales and sales support functions to optimize pipeline management and CRM adoption Maintain financial performance and profitability Support EBITDA margins in excess of 20% Target gross margins above 50% Ensure recurring revenue (MRR) constitutes 70%+ of total sales Expand strategic partnerships and channel relationships Build and nurture relationships with channel partners to drive incremental sales Travel nationally (80%+) to support regional teams, engage with clients, and develop strategic alliances IDEAL EXPERIENCE 10–15 years of progressive technology sales experience with increasing targets and responsibilities, including proficiency in solutioning, pricing, and deal structuring Proven track record delivering $50M+ sales targets, including managing recurring revenue technical services (MSP, cloud, hosted solutions, cybersecurity) Deep experience selling to the SMB market through direct sales, inside sales, and channel partnerships Demonstrated ability to attract, train, reward, and retain top-performing sales talent; experience leading teams of 10+ including inside sales and sales support Comfortable with a player/coach model, personally driving major sales initiatives while also coaching and developing the team Experience building and executing vertical industry sales initiatives; preferred industries include healthcare, legal services, defense, professional/business services, utilities, and infrastructure Experience with acquisitions and integrating sales teams is a plus Strong understanding of CRM implementation and pipeline management Technical depth in cloud and cybersecurity is preferred Willingness and ability to travel extensively across the U.S. (80%+) Track record of selling both new logo acquisition and existing customer growth, ideally in contracts with recurring revenue All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, sexual orientation, national origin or any other category protected by law.
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