Sauce Labs
Overview
Real talk: How agentic AI is changing software testing today Role
Sauce Labs is seeking a dynamic Campaigner to join our innovative team. As a Marketing Campaign Specialist, you will play a pivotal role in driving our marketing campaigns and initiatives to promote and elevate the Sauce Labs brand to our target audiences. You will work closely with cross-functional teams, including product marketing, content marketing, demand generation, and sales, to develop and execute highly effective campaigns that generate leads, increase brand awareness, and drive revenue growth. This is a unique opportunity to make a significant impact in a leading software testing company. Joining Sauce Labs offers a unique opportunity to shape and drive impactful marketing initiatives in a fast-paced and innovative environment. If you are a strategic thinker with a passion for marketing, possess exceptional project management skills, and thrive in a collaborative team environment, we would love to hear from you. Apply today and become part of our dynamic team dedicated to transforming software testing for the digital era. This role reports directly to the Director of Demand Generation. Responsibilities
Develop and execute integrated marketing campaigns aligned with business objectives. Collaborate with the marketing team to design and implement multi-channel marketing campaigns to generate leads, increase brand awareness, and drive customer engagement. Manage end-to-end campaign execution process, including planning, creative development, execution, measurement, and optimization. Create content for landing pages, emails, social media posts, and advertisements and collaborate with the content marketing team to ensure consistent messaging and branding across all campaign materials. Track, measure, and analyze campaign performance metrics and KPIs to assess effectiveness and optimize future campaigns, providing regular reports on campaign performance, including ROI, lead conversion rates, and engagement metrics. Utilize data insights to identify opportunities for campaign improvement and recommend strategies for optimization. Work closely with cross-functional teams, including product marketing, demand generation, and sales, to ensure campaign alignment and support. Effectively manage project timelines, budgets, and resources to ensure timely and successful campaign execution. Stay up-to-date with industry best practices and emerging marketing trends to ensure campaign relevance and innovation. Analyze competitor marketing strategies and identify opportunities to differentiate and position Sauce Labs effectively. Qualifications
Preferred Bachelor’s degree in marketing, business, or a related field. Proven experience of 2 years as a marketing campaign or a similar role, preferably in the software/technology industry. Knowledge or understanding of marketing principles, campaign management, and demand generation strategies. Strong understanding of digital marketing channels, including email marketing, social media, and content marketing. Excellent written and verbal communication skills, with the ability to create engaging campaign content and deliver impactful presentations. Strong analytical and problem-solving abilities, with a keen eye for detail. Ability to work effectively in a fast-paced, deadline-driven environment, managing multiple projects simultaneously. Demonstrated ability to collaborate cross-functionally and build relationships with stakeholders at various levels. Passion for technology and the software industry. Benefits
We offer health coverage (medical, dental, and vision) along with disability and life insurance. Sauce Labs offers parental leave benefits, flexible time off, professional development, and a 401(k) retirement plan with match. For more about benefits and perks, please visit our careers page at saucelabs.com/company/careers. We are a hybrid workplace that recognizes the importance of flexibility while valuing in-person collaboration and relationship building. As a result, Saucers located near an office location must be able and willing to come into the office. Those hired remotely must be able and willing to travel to an office as required by the specific role. Please note our privacy terms when applying for a job at Sauce Labs. Sauce Labs is proud to be an Equal Opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity/expression/status, sexual orientation, age, marital status, veteran status or disability status.
#J-18808-Ljbffr
Real talk: How agentic AI is changing software testing today Role
Sauce Labs is seeking a dynamic Campaigner to join our innovative team. As a Marketing Campaign Specialist, you will play a pivotal role in driving our marketing campaigns and initiatives to promote and elevate the Sauce Labs brand to our target audiences. You will work closely with cross-functional teams, including product marketing, content marketing, demand generation, and sales, to develop and execute highly effective campaigns that generate leads, increase brand awareness, and drive revenue growth. This is a unique opportunity to make a significant impact in a leading software testing company. Joining Sauce Labs offers a unique opportunity to shape and drive impactful marketing initiatives in a fast-paced and innovative environment. If you are a strategic thinker with a passion for marketing, possess exceptional project management skills, and thrive in a collaborative team environment, we would love to hear from you. Apply today and become part of our dynamic team dedicated to transforming software testing for the digital era. This role reports directly to the Director of Demand Generation. Responsibilities
Develop and execute integrated marketing campaigns aligned with business objectives. Collaborate with the marketing team to design and implement multi-channel marketing campaigns to generate leads, increase brand awareness, and drive customer engagement. Manage end-to-end campaign execution process, including planning, creative development, execution, measurement, and optimization. Create content for landing pages, emails, social media posts, and advertisements and collaborate with the content marketing team to ensure consistent messaging and branding across all campaign materials. Track, measure, and analyze campaign performance metrics and KPIs to assess effectiveness and optimize future campaigns, providing regular reports on campaign performance, including ROI, lead conversion rates, and engagement metrics. Utilize data insights to identify opportunities for campaign improvement and recommend strategies for optimization. Work closely with cross-functional teams, including product marketing, demand generation, and sales, to ensure campaign alignment and support. Effectively manage project timelines, budgets, and resources to ensure timely and successful campaign execution. Stay up-to-date with industry best practices and emerging marketing trends to ensure campaign relevance and innovation. Analyze competitor marketing strategies and identify opportunities to differentiate and position Sauce Labs effectively. Qualifications
Preferred Bachelor’s degree in marketing, business, or a related field. Proven experience of 2 years as a marketing campaign or a similar role, preferably in the software/technology industry. Knowledge or understanding of marketing principles, campaign management, and demand generation strategies. Strong understanding of digital marketing channels, including email marketing, social media, and content marketing. Excellent written and verbal communication skills, with the ability to create engaging campaign content and deliver impactful presentations. Strong analytical and problem-solving abilities, with a keen eye for detail. Ability to work effectively in a fast-paced, deadline-driven environment, managing multiple projects simultaneously. Demonstrated ability to collaborate cross-functionally and build relationships with stakeholders at various levels. Passion for technology and the software industry. Benefits
We offer health coverage (medical, dental, and vision) along with disability and life insurance. Sauce Labs offers parental leave benefits, flexible time off, professional development, and a 401(k) retirement plan with match. For more about benefits and perks, please visit our careers page at saucelabs.com/company/careers. We are a hybrid workplace that recognizes the importance of flexibility while valuing in-person collaboration and relationship building. As a result, Saucers located near an office location must be able and willing to come into the office. Those hired remotely must be able and willing to travel to an office as required by the specific role. Please note our privacy terms when applying for a job at Sauce Labs. Sauce Labs is proud to be an Equal Opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity/expression/status, sexual orientation, age, marital status, veteran status or disability status.
#J-18808-Ljbffr