Meetings Professionals International
Company Overview
Dow Jones & Co. has been delivering news and information worldwide since 1882. With iconic brands such as The Wall Street Journal, MarketWatch, Factiva and Barron’s, Dow Jones combines journalism, research and technology to provide competitive intelligence that matters daily. Job Title
Events Marketing Manager, Live Journalism Events Location & Work Arrangement
NYC – 1211 Ave of the Americas; Full time; Midtown Manhattan office 3 days a week. About the Team
The Dow Jones events marketing team recruits leading business and consumer audiences for Live Journalism events. We provide ambitious professionals with information, tools and community that advance careers and grow businesses. About the Role
The Events Marketing Manager will generate awareness, interest and demand for Dow Jones Live Journalism events, supporting future new business growth. The role reports to the Director, Acquisition Marketing, Live Journalism and operates in our midtown Manhattan office 3 days a week. You Will
Work closely with the Audience Data team to develop targeted audiences, identify gaps and define strategies to build out data sets and engage them. Develop and execute multi‑channel campaign plans to drive awareness and conversion of event propositions, including email, digital media, owned media, paid media, social, print, sales and partnerships. Proactively analyze in‑cycle campaigns, drawing on successes and failures to identify tactics that are working to deliver on acquisition goals. Collaborate with sponsorship sales teams to acquire, engage and retain attendees. Collaborate with paid media, brand, product, news, sales and operations teams to derive creative ways to drive event acquisition. Manage marketing budgets for assigned conferences, monitoring effectiveness and making timely adjustments to maximize ROI. Provide on‑platform event support, ensuring platform and registration integrations align. Own the analytics narrative for sponsor clients. Own the event websites and registration process to ensure a great customer experience and strong value propositions to drive conversions. Develop a value proposition to drive engagement through the website. Deliver the marketing plan to your direct manager and wider team for each event. Develop and maintain clear dashboards/reports across five predetermined KPIs: share top‑line numbers, measure and manage campaign costs, identify actions to improve performance, produce monthly reports with optimization recommendations, and produce post‑event reporting. Continuously analyze B2B event performance, proactively collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes. Manage, mentor and develop associate‑level team members, ensuring they meet performance standards and are on track for growth into senior roles. You Have
The willingness to work in our NYC (midtown) office three days a week. At least 7 years of progressively responsible marketing experience, ideally in B2B publishing, events, media or agency equivalent. Experience using CRM and marketing automation platforms, ideally Salesforce and Eloqua. Proven delivery of business outcomes and growth through direct marketing. Analytical skills and a data‑driven mindset, coupled with passion for creativity and forward‑thinking flair. Experience with the test‑learn‑measure approach. Experience analyzing results and situations, getting to solutions and making recommendations quickly. Experience owning marketing initiatives and exhibiting a ‘can do’ attitude at all times. Ability to embrace and drive change in a high‑pace environment. Excellent written and verbal communication, along with strong interpersonal skills. A keen customer‑facing demeanor. A Bachelor’s degree in Marketing or Business, CIM qualified, and/or equivalent experience. Benefits
Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs & Wellness Resources Education Benefits Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program Compensation
Pay Range: $105,000 – $120,000. We offer competitive compensation, including salary, performance bonuses and a comprehensive benefits package. Salary is tailored based on experience, industry knowledge and location. EEO & Accommodation
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status or disability status. Dow Jones is an equal opportunity employer. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities during the application and interview process. If you need assistance or accommodation due to a disability, email talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line. Business Area
Dow Jones – CMO – Marketing Job Category
Marketing & Product Management Union Status
Non‑Union
#J-18808-Ljbffr
Dow Jones & Co. has been delivering news and information worldwide since 1882. With iconic brands such as The Wall Street Journal, MarketWatch, Factiva and Barron’s, Dow Jones combines journalism, research and technology to provide competitive intelligence that matters daily. Job Title
Events Marketing Manager, Live Journalism Events Location & Work Arrangement
NYC – 1211 Ave of the Americas; Full time; Midtown Manhattan office 3 days a week. About the Team
The Dow Jones events marketing team recruits leading business and consumer audiences for Live Journalism events. We provide ambitious professionals with information, tools and community that advance careers and grow businesses. About the Role
The Events Marketing Manager will generate awareness, interest and demand for Dow Jones Live Journalism events, supporting future new business growth. The role reports to the Director, Acquisition Marketing, Live Journalism and operates in our midtown Manhattan office 3 days a week. You Will
Work closely with the Audience Data team to develop targeted audiences, identify gaps and define strategies to build out data sets and engage them. Develop and execute multi‑channel campaign plans to drive awareness and conversion of event propositions, including email, digital media, owned media, paid media, social, print, sales and partnerships. Proactively analyze in‑cycle campaigns, drawing on successes and failures to identify tactics that are working to deliver on acquisition goals. Collaborate with sponsorship sales teams to acquire, engage and retain attendees. Collaborate with paid media, brand, product, news, sales and operations teams to derive creative ways to drive event acquisition. Manage marketing budgets for assigned conferences, monitoring effectiveness and making timely adjustments to maximize ROI. Provide on‑platform event support, ensuring platform and registration integrations align. Own the analytics narrative for sponsor clients. Own the event websites and registration process to ensure a great customer experience and strong value propositions to drive conversions. Develop a value proposition to drive engagement through the website. Deliver the marketing plan to your direct manager and wider team for each event. Develop and maintain clear dashboards/reports across five predetermined KPIs: share top‑line numbers, measure and manage campaign costs, identify actions to improve performance, produce monthly reports with optimization recommendations, and produce post‑event reporting. Continuously analyze B2B event performance, proactively collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes. Manage, mentor and develop associate‑level team members, ensuring they meet performance standards and are on track for growth into senior roles. You Have
The willingness to work in our NYC (midtown) office three days a week. At least 7 years of progressively responsible marketing experience, ideally in B2B publishing, events, media or agency equivalent. Experience using CRM and marketing automation platforms, ideally Salesforce and Eloqua. Proven delivery of business outcomes and growth through direct marketing. Analytical skills and a data‑driven mindset, coupled with passion for creativity and forward‑thinking flair. Experience with the test‑learn‑measure approach. Experience analyzing results and situations, getting to solutions and making recommendations quickly. Experience owning marketing initiatives and exhibiting a ‘can do’ attitude at all times. Ability to embrace and drive change in a high‑pace environment. Excellent written and verbal communication, along with strong interpersonal skills. A keen customer‑facing demeanor. A Bachelor’s degree in Marketing or Business, CIM qualified, and/or equivalent experience. Benefits
Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs & Wellness Resources Education Benefits Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program Compensation
Pay Range: $105,000 – $120,000. We offer competitive compensation, including salary, performance bonuses and a comprehensive benefits package. Salary is tailored based on experience, industry knowledge and location. EEO & Accommodation
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status or disability status. Dow Jones is an equal opportunity employer. EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities during the application and interview process. If you need assistance or accommodation due to a disability, email talentresourceteam@dowjones.com. Please put “Reasonable Accommodation” in the subject line. Business Area
Dow Jones – CMO – Marketing Job Category
Marketing & Product Management Union Status
Non‑Union
#J-18808-Ljbffr