Dow Jones & Co.
Dow Jones & Co. Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News.
Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award‑winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs – Dow Jones."
Location: NYC - 1211 Ave of the Americas | Employment type: Full time
About the Role The Events Marketing Manager, Live Journalism Events will join the entrepreneurial team that delivers world‑class event propositions at Dow Jones. The team creates, runs and manages successful events which convene the world's leading C‑Suite executives, politicians, industry experts and vertical business communities.
You Will
Work closely with the Audience Data team to develop targeted audiences, identify gaps and define strategies to build out data sets and engage them.
Develop and execute multi‑channel campaign plans to drive awareness and conversion of our event propositions including email, digital media, owned media, paid media, social, print, sales and partnerships.
Proactively analyze in‑cycle campaigns, drawing on successes and failures to identify tactics that are working to deliver on acquisition goals.
Work closely with the sponsorship sales teams to identify targeted audiences and define strategies to acquire, engage and retain attendees.
Collaborate with paid media, brand, product, news, sales and operations teams to derive creative ways to drive event acquisition.
Manage marketing budgets for all assigned conferences, monitoring effectiveness and making timely adjustments to maximize ROI.
Provide on‑platform event support for key events, ensuring the platform and registration integrations align.
Own the analytics and story behind the data for sponsor clients.
Function as a data‑driven, analytical marketer who owns the narrative from marketing data to influence other departments to drive forward the product.
Take full ownership of the event websites and registration process to ensure ease of registration, an excellent customer experience and strong value propositions to drive conversions.
Develop a value proposition to drive engagement through the website.
Deliver the marketing plan to your direct manager and wider team for each event.
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the predetermined KPIs and metrics.
Own the development of the B2B event strategies, setting clear goals and audience targets and defining team roles to ensure efficient and effective event management.
Continuously analyze B2B event performance, proactively collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes.
Manage, mentor and develop associate‑level team members, ensuring they meet performance standards and are on track for growth into senior roles.
You Have
The willingness to work in our NYC (midtown) office 3 days a week.
At least 7 years of progressively responsible marketing experience, ideally in B2B publishing, events, media or agency equivalent.
Experience using CRM and marketing automation platforms, ideally Salesforce and Eloqua.
Proven delivery of business outcomes and growth through direct marketing.
Analytical skills and a data‑driven mindset, coupled with a passion for creativity and forward‑thinking flair.
Experience with the test‑learn‑measure approach.
Experience analyzing results and situations, getting to solutions and making recommendations quickly.
Experience owning marketing initiatives and exhibiting a "can do" attitude at all times.
Ability to embrace and drive change in a high‑pace environment.
Excellent written and verbal communication, along with strong interpersonal skills.
A keen customer‑facing demeanor.
A Bachelor's degree in Marketing or Business, CIM qualified, and/or equivalent experience.
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award‑winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs – Dow Jones."
Location: NYC - 1211 Ave of the Americas | Employment type: Full time
About the Role The Events Marketing Manager, Live Journalism Events will join the entrepreneurial team that delivers world‑class event propositions at Dow Jones. The team creates, runs and manages successful events which convene the world's leading C‑Suite executives, politicians, industry experts and vertical business communities.
You Will
Work closely with the Audience Data team to develop targeted audiences, identify gaps and define strategies to build out data sets and engage them.
Develop and execute multi‑channel campaign plans to drive awareness and conversion of our event propositions including email, digital media, owned media, paid media, social, print, sales and partnerships.
Proactively analyze in‑cycle campaigns, drawing on successes and failures to identify tactics that are working to deliver on acquisition goals.
Work closely with the sponsorship sales teams to identify targeted audiences and define strategies to acquire, engage and retain attendees.
Collaborate with paid media, brand, product, news, sales and operations teams to derive creative ways to drive event acquisition.
Manage marketing budgets for all assigned conferences, monitoring effectiveness and making timely adjustments to maximize ROI.
Provide on‑platform event support for key events, ensuring the platform and registration integrations align.
Own the analytics and story behind the data for sponsor clients.
Function as a data‑driven, analytical marketer who owns the narrative from marketing data to influence other departments to drive forward the product.
Take full ownership of the event websites and registration process to ensure ease of registration, an excellent customer experience and strong value propositions to drive conversions.
Develop a value proposition to drive engagement through the website.
Deliver the marketing plan to your direct manager and wider team for each event.
Develop and maintain clear dashboards/reports that summarize the performance of the marketing campaigns, across the predetermined KPIs and metrics.
Own the development of the B2B event strategies, setting clear goals and audience targets and defining team roles to ensure efficient and effective event management.
Continuously analyze B2B event performance, proactively collaborating with team members to identify opportunities for optimization and implement strategies to enhance outcomes.
Manage, mentor and develop associate‑level team members, ensuring they meet performance standards and are on track for growth into senior roles.
You Have
The willingness to work in our NYC (midtown) office 3 days a week.
At least 7 years of progressively responsible marketing experience, ideally in B2B publishing, events, media or agency equivalent.
Experience using CRM and marketing automation platforms, ideally Salesforce and Eloqua.
Proven delivery of business outcomes and growth through direct marketing.
Analytical skills and a data‑driven mindset, coupled with a passion for creativity and forward‑thinking flair.
Experience with the test‑learn‑measure approach.
Experience analyzing results and situations, getting to solutions and making recommendations quickly.
Experience owning marketing initiatives and exhibiting a "can do" attitude at all times.
Ability to embrace and drive change in a high‑pace environment.
Excellent written and verbal communication, along with strong interpersonal skills.
A keen customer‑facing demeanor.
A Bachelor's degree in Marketing or Business, CIM qualified, and/or equivalent experience.
Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
#J-18808-Ljbffr