PeopleCaddie
Associate Brand Manager
Client:
Mid Market Fast Moving Consumer Products (Division of $20B International Manufacture)
Compensation:
$95,000-$105,000+ 10% Bonus
Location:
Chicago, IL (Hybrid – 50% onsite) – Close to train
Key Responsibilities
Support the development of annual marketing and sales plans, including volume, revenue, and SKU-level forecasts.
Assist with budget management for advertising, promotions, and research initiatives.
Conduct market and competitive analyses to help define brand positioning.
Coordinate with design and production agencies to develop and approve packaging and artwork.
Support implementation of integrated marketing and media campaigns.
Analyze performance and ROI of digital and traditional media efforts.
Collaborate with internal or external social/eCommerce teams to develop online content and promotions.
Manage brand presence across eCommerce platforms.
Develop and execute consumer promotions, sponsorships, and co-marketing programs.
Partner with Trade Marketing to optimize promotional plans and track results.
Monitor brand KPIs, sales trends, and consumer metrics; propose action plans as needed.
Participate in packaging, flavor, or concept testing; analyze results and develop insights.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
1–3 years of experience in brand marketing, preferably within the food, beverage, or CPG industry.
Experience with syndicated data sources (IRI, Circana, Nielsen).
Experience with social media and eCommerce platforms.
Experience in shopper marketing or digital activation.
Advanced Excel and/or data visualization skills.
#PCMarketing #Consumer Products
#J-18808-Ljbffr
Mid Market Fast Moving Consumer Products (Division of $20B International Manufacture)
Compensation:
$95,000-$105,000+ 10% Bonus
Location:
Chicago, IL (Hybrid – 50% onsite) – Close to train
Key Responsibilities
Support the development of annual marketing and sales plans, including volume, revenue, and SKU-level forecasts.
Assist with budget management for advertising, promotions, and research initiatives.
Conduct market and competitive analyses to help define brand positioning.
Coordinate with design and production agencies to develop and approve packaging and artwork.
Support implementation of integrated marketing and media campaigns.
Analyze performance and ROI of digital and traditional media efforts.
Collaborate with internal or external social/eCommerce teams to develop online content and promotions.
Manage brand presence across eCommerce platforms.
Develop and execute consumer promotions, sponsorships, and co-marketing programs.
Partner with Trade Marketing to optimize promotional plans and track results.
Monitor brand KPIs, sales trends, and consumer metrics; propose action plans as needed.
Participate in packaging, flavor, or concept testing; analyze results and develop insights.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field.
1–3 years of experience in brand marketing, preferably within the food, beverage, or CPG industry.
Experience with syndicated data sources (IRI, Circana, Nielsen).
Experience with social media and eCommerce platforms.
Experience in shopper marketing or digital activation.
Advanced Excel and/or data visualization skills.
#PCMarketing #Consumer Products
#J-18808-Ljbffr