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Psycle Health

Search Engine Optimization Specialist

Psycle Health, Culver City, California, United States, 90232

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SEO Specialist (Local Technical | Healthcare Focus) Psycle Health is looking for a Local Technical SEO Specialist who knows how to make healthcare clinics rank where it matters most, in their local markets. You’ll own the full SEO lifecycle: from optimizing Google Business Profiles and medical service pages to diagnosing site performance issues, managing content workflows, and collaborating with developers on Duda. If you love blending analytical depth with creative local growth strategies, this role’s for you.

Key Responsibilities Local SEO

Conduct keyword and competitor research focused on

Mental

health search intent

(e.g., “ketamine therapy near me,” “TMS treatment [city name]”)

Manage and optimize

Google Business Profiles

across multiple clinic locations, ensuring consistent NAP data, categories, and patient-facing updates

Build and maintain

local citation networks

to improve visibility in map packs and local SERPs

Develop location-specific landing pages optimized for both

conversion and compliance

Monitor and report on review trends, click-to-call metrics, and direction requests to inform engagement strategy

Technical SEO & Content Operations

Perform comprehensive

technical audits

to uncover crawl, indexation, and Core Web Vitals issues

Optimize site structure, internal linking, canonicalization, and robots.txt for healthcare-specific SEO compliance

Collaborate with developers to resolve

Duda-specific performance issues, site speed, mobile responsiveness, and structured data deployment

Provide ongoing

support and insights via Google Search Console , including indexation monitoring, error resolution, and performance tracking

Support and optimize Google Business Profiles

through consistent posting, keyword optimization, and visibility improvements

Coordinate with content writers to ensure

blog posting, meta data, and on-page content

align with SEO best practices and target keywords

Manage redirects, migrations, and technical rollouts across multiple Duda & Word Press properties

Create automated dashboards and reporting using

GA4, Looker Studio, and Sheets

Qualifications

3 years of experience in

Local & Technical SEO (1.5 each) , preferably within

healthcare or multi-location businesses

Proficiency with Duda CMS

(page speed, metadata, redirects, mobile optimization, and content management)

Deep understanding of

Google’s healthcare advertising and search compliance ecosystem

Working knowledge of LegitScript certification requirements

and how they impact SEO, paid ads, and compliance for behavioral health and interventional psychiatry clinics

Strong technical foundation in

HTML, CSS, JavaScript , and their SEO implications

Skilled with

Google Search Console, Ahrefs, SEMrush, Screaming Frog, Sitebulb, BrightLocal, and GA4

Experience managing multi-location healthcare SEO

campaigns across different states or service lines

Analytical mindset with experience building clear, data-driven reports and communicating results cross-functionally

Would Be Nice:

Familiarity with

HIPAA-compliant site practices , accessibility (WCAG), and ADA standards

Experience with

E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness)

strategies in medical content

Comfort with APIs or automation tools for SEO monitoring and reporting

Experience working with a CRM

Why Work at Psycle Health Psycle Health isn’t your typical marketing agency, we’re building the future of mental health growth. Our team sits at the intersection of

marketing, technology, and patient access , helping clinics across the country connect people to life-changing treatments like TMS, Spravato, and ketamine therapy.

We’ve traded vanity metrics for outcomes that matter:

real patients, real evaluations, real growth . Every click, call, and conversion we drive translates to someone getting care who might not have found it otherwise. That’s what gets us out of bed and occasionally keeps us up at 2 a.m. thinking about conversion funnels.

At Psycle, you’ll work alongside a team that moves fast, thinks creatively, and experiments relentlessly. You’ll have direct impact across dozens of clinics, collaborate with sharp minds in marketing and clinical care, and build systems that actually change how mental health is delivered in America.

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