Sotheby's Institute of Art
Global Social Media Manager, Luxury
Sotheby's Institute of Art, New York, New York, us, 10261
Global Social Media Manager, Luxury
Join to apply for the Global Social Media Manager, Luxury role at Sotheby’s Institute of Art. The role will provide expertise and leadership in the social media landscape while delivering on our social strategy for global Luxury sales and activations across core Sotheby’s channels, and managing five dedicated luxury Instagram accounts focused on Jewelry, Watches, Style, Sports and Wine & Spirits.
Responsibilities
Deliver creative, social-first content to increase followers, reach and engagement across our core social channels and dedicated luxury accounts for ~200 annual global auctions and events.
Identify efficient ways to reach potential luxury buyers on Instagram, Twitter, YouTube, TikTok, etc.
Establish and develop a narrative around the business impact of critical metrics for social media and communicate back monthly to the business.
Identify cultural connections with the brand and outline ways of engaging through social conversations.
Maintain cross‑functional alignment, clear communication, flawless integration and timely execution of programs with internal leadership.
Continually explore new channels for Sotheby’s to grow our social media reach.
Ideal Experience & Competencies
Minimum 6‑8 years of experience managing social media, ideally in‑house on the brand side or agency in a luxury sector.
Experience working in all major social platforms, including but not limited to: Instagram, Facebook, Twitter, Pinterest, YouTube, and TikTok. Discord, Reddit are plus.
Proven track record of engaging, efficient and newsworthy social media campaigns.
Competent in using social media tools and DAMs (e.g. Curalate, Sprinklr, Sprout, Dash Hudson, etc).
Familiarity with digital marketing tools including Adobe Analytics, Google Ads, Facebook Ads & Business Manager is a plus.
Entrepreneurial mindset, at ease with change and ambiguity, and making informed decisions quickly.
Analytical, highly curious and creative, continually striving to improve skills in the constantly evolving digital and media space; understands how to capture social media insights and apply that to the needs of the business.
Strong time‑management skills with the ability to handle multiple, simultaneous priorities while maintaining attention to detail.
Excellent verbal and written communicator who can plainly tell stories based on data insights to various levels of colleagues (from junior to executive leadership).
Collaborative and able to work cross‑functionally across various levels of colleagues, building appropriate rapport, using diplomacy and tact.
Self‑starter who takes responsibility and knows how to problem‑solve.
Experience in luxury, fashion or art industries is a plus.
Location: New York, United States
Salary: The proposed base salary for this position ranges from $70,000 – $90,000. In addition to base salary, successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package.
The Company is an equal opportunity employer and considers all applicants for employment without regard to race, color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state and local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.
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Responsibilities
Deliver creative, social-first content to increase followers, reach and engagement across our core social channels and dedicated luxury accounts for ~200 annual global auctions and events.
Identify efficient ways to reach potential luxury buyers on Instagram, Twitter, YouTube, TikTok, etc.
Establish and develop a narrative around the business impact of critical metrics for social media and communicate back monthly to the business.
Identify cultural connections with the brand and outline ways of engaging through social conversations.
Maintain cross‑functional alignment, clear communication, flawless integration and timely execution of programs with internal leadership.
Continually explore new channels for Sotheby’s to grow our social media reach.
Ideal Experience & Competencies
Minimum 6‑8 years of experience managing social media, ideally in‑house on the brand side or agency in a luxury sector.
Experience working in all major social platforms, including but not limited to: Instagram, Facebook, Twitter, Pinterest, YouTube, and TikTok. Discord, Reddit are plus.
Proven track record of engaging, efficient and newsworthy social media campaigns.
Competent in using social media tools and DAMs (e.g. Curalate, Sprinklr, Sprout, Dash Hudson, etc).
Familiarity with digital marketing tools including Adobe Analytics, Google Ads, Facebook Ads & Business Manager is a plus.
Entrepreneurial mindset, at ease with change and ambiguity, and making informed decisions quickly.
Analytical, highly curious and creative, continually striving to improve skills in the constantly evolving digital and media space; understands how to capture social media insights and apply that to the needs of the business.
Strong time‑management skills with the ability to handle multiple, simultaneous priorities while maintaining attention to detail.
Excellent verbal and written communicator who can plainly tell stories based on data insights to various levels of colleagues (from junior to executive leadership).
Collaborative and able to work cross‑functionally across various levels of colleagues, building appropriate rapport, using diplomacy and tact.
Self‑starter who takes responsibility and knows how to problem‑solve.
Experience in luxury, fashion or art industries is a plus.
Location: New York, United States
Salary: The proposed base salary for this position ranges from $70,000 – $90,000. In addition to base salary, successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package.
The Company is an equal opportunity employer and considers all applicants for employment without regard to race, color, creed, religion, sex, sexual orientation, marital or civil partnership/union status, national origin, age, disability, pregnancy, genetic predisposition, genetic information, reproductive health decision, sexual orientation, gender identity or expression, alienage or citizenship status, domestic violence victim status, military or veteran status, or any other characteristic protected by federal, state and local law. The Company complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it operates.
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