California Dental Association
Marketing Specialist
California Dental Association, Sacramento, California, United States, 95828
Job Title
Marketing Specialist Pay Information
Exempt E44 - $68,640 - $89,000 per year Location
Remote first work environment with occasional travel and in office meetings. About Our Organization
The California Dental Association is a membership organization representing 27,000 dental professionals. CDA leads advocacy, education and guidance for the dental community. CDA and its family of companies include The Dentists Insurance Company (TDIC), TDIC Insurance Solutions, Rotunda Partners and the CDA Foundation. We are a mission-driven organization that values diversity, collaboration, and inclusion. We invite applications from talented individuals across specialties who share our commitment to quality and service. Company Benefits
We offer a robust benefits package addressing wellness and work-life needs, with ongoing evaluation to best support employees. Remote and hybrid flexibility and technology to support remote work Generous time off program starting at 22 days of PTO and 13 paid holidays (includes a floating holiday and winter closure) Competitive medical, dental and vision plans, including FSA and HSA options 401(k) with generous match and safe harbor contributions on eligibility Paid parental leave Wellness programs and discounts Professional development, training and leadership opportunities Disability, life, and other insurance options Employee Assistance Program (EAP) Universal Competencies
Collaboration: Proactively engages with an iterative mindset and builds partnerships; shares and learns without boundaries. Service: Focused on meeting needs and exceeding expectations for those served inside and outside the organization. Respect: Values diversity of thought and experience and fosters an inclusive environment. Role Competencies
Problem Solving: Applies analysis, creativity, resilience and logic to reach optimal outcomes. Approachability: Open to feedback, builds trust and authentic relationships. Adaptability: Adjusts behavior to changing conditions and timelines. How the Marketing Specialist Contributes
The Marketing Specialist supports project planning and execution for marketing promotion, advertising, sponsorships and client services under the direction of the Marketing Director. Responsibilities include research, brainstorming, writing, campaign assessment and development of collateral materials, advertisements, sponsorships and promotional materials for TDIC and TDIC Insurance Solutions. Strategic Planning
Assist in the development of marketing plans and budgets in collaboration with the Marketing Director. Ensure timelines and milestones are met within budget. Track budgets for assigned projects/initiatives. Maintain awareness of current marketing trends, competitive landscape and consumer attitudes. Project Management & Execution
Own project lifecycles from kickoff to delivery and manage work progress to achieve objectives. Oversee schedules and key initiative dates. Coordinate print and digital campaigns with stakeholders, including production, list generation, content and offers. Facilitate internal and external processes to route marketing materials for approval. Collaborate with creative, production teams and vendors to implement campaigns. Manage trafficking for traditional media and coordinate paid media placements with external vendors. Track program issues and communicate risks to the team. Marketing Performance Tracking
Use analytics and performance indicators to track campaign effectiveness. Assist in preparing detailed reports and provide insights for strategic decisions. Recommend new or adjusted tactics to maximize campaign impact. Process Optimization & Documentation
Improve internal systems, templates and tools to drive efficiency and scalability. Introduce new project methodologies where appropriate. Build and maintain reference documents for processes and campaign information. Cross-Functional Collaboration
Communicate marketing strategies and project status to all organizational levels. Maintain vendor relationships and collaborate with cross-functional teams to deliver results on time and on budget. Interact with diplomacy and tact across the organization. Work collaboratively while also exercising good judgment and professionalism. Minimum Qualifications
Minimum of 3 years in advertising, marketing, or communications in an advertising agency, insurance company, or association. Bachelor’s degree in marketing, advertising, communications or journalism preferred, or equivalent combination of education and experience. Strong computer skills: intermediate proficiency with Microsoft Office (PowerPoint, Excel, Word) and internet savvy. Preferred Qualifications
Experience with marketing for an insurance carrier, agency or sales-focused organization. Experience with project management/collaboration tools (SharePoint, Jira, Confluence). Experience with website content management systems (DNN, WordPress). Experience with Google Analytics and Google Data Studio. Experience with tradeshow or event marketing. Experience analyzing and interpreting market data. Familiarity with Adobe Creative Suite, media specs and vendor management. Strong budgeting, timelines and resource allocation skills. Understanding of multi-channel creative and media workflows (digital, video, social, print, etc.). Strong grounding in marketing concepts and brand principles. Proven ability to deliver results with cross-functional teams on time and on budget. Ability to translate goals into strategies, plans and tactics. Strong project, analytical, communication and time-management skills. Experience planning and executing multi-channel campaigns and programs. Ability to manage multiple projects simultaneously and balance priorities. Excellent written and verbal communication, organization, creativity and problem solving. Ability to work autonomously and take initiative while collaborating as needed. Working Conditions
Occasionally (1-33%) to Frequently (34-66%) to Constantly (67-100%) Constantly sitting and typing Occasional overnight travel Legal & Privacy
We are an equal opportunity employer. CDA is committed to equal employment opportunity for all employees and a safe work environment. Employment decisions are based on job requirements and individual qualifications without regard to race, color, religion, national origin, age, gender, gender identity or expression, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran or military status. If you require accommodation, please contact humanresources@cda.org. To see our privacy policy, go to www.cda.org/Home/About/Careers-at-CDA/Apply
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Marketing Specialist Pay Information
Exempt E44 - $68,640 - $89,000 per year Location
Remote first work environment with occasional travel and in office meetings. About Our Organization
The California Dental Association is a membership organization representing 27,000 dental professionals. CDA leads advocacy, education and guidance for the dental community. CDA and its family of companies include The Dentists Insurance Company (TDIC), TDIC Insurance Solutions, Rotunda Partners and the CDA Foundation. We are a mission-driven organization that values diversity, collaboration, and inclusion. We invite applications from talented individuals across specialties who share our commitment to quality and service. Company Benefits
We offer a robust benefits package addressing wellness and work-life needs, with ongoing evaluation to best support employees. Remote and hybrid flexibility and technology to support remote work Generous time off program starting at 22 days of PTO and 13 paid holidays (includes a floating holiday and winter closure) Competitive medical, dental and vision plans, including FSA and HSA options 401(k) with generous match and safe harbor contributions on eligibility Paid parental leave Wellness programs and discounts Professional development, training and leadership opportunities Disability, life, and other insurance options Employee Assistance Program (EAP) Universal Competencies
Collaboration: Proactively engages with an iterative mindset and builds partnerships; shares and learns without boundaries. Service: Focused on meeting needs and exceeding expectations for those served inside and outside the organization. Respect: Values diversity of thought and experience and fosters an inclusive environment. Role Competencies
Problem Solving: Applies analysis, creativity, resilience and logic to reach optimal outcomes. Approachability: Open to feedback, builds trust and authentic relationships. Adaptability: Adjusts behavior to changing conditions and timelines. How the Marketing Specialist Contributes
The Marketing Specialist supports project planning and execution for marketing promotion, advertising, sponsorships and client services under the direction of the Marketing Director. Responsibilities include research, brainstorming, writing, campaign assessment and development of collateral materials, advertisements, sponsorships and promotional materials for TDIC and TDIC Insurance Solutions. Strategic Planning
Assist in the development of marketing plans and budgets in collaboration with the Marketing Director. Ensure timelines and milestones are met within budget. Track budgets for assigned projects/initiatives. Maintain awareness of current marketing trends, competitive landscape and consumer attitudes. Project Management & Execution
Own project lifecycles from kickoff to delivery and manage work progress to achieve objectives. Oversee schedules and key initiative dates. Coordinate print and digital campaigns with stakeholders, including production, list generation, content and offers. Facilitate internal and external processes to route marketing materials for approval. Collaborate with creative, production teams and vendors to implement campaigns. Manage trafficking for traditional media and coordinate paid media placements with external vendors. Track program issues and communicate risks to the team. Marketing Performance Tracking
Use analytics and performance indicators to track campaign effectiveness. Assist in preparing detailed reports and provide insights for strategic decisions. Recommend new or adjusted tactics to maximize campaign impact. Process Optimization & Documentation
Improve internal systems, templates and tools to drive efficiency and scalability. Introduce new project methodologies where appropriate. Build and maintain reference documents for processes and campaign information. Cross-Functional Collaboration
Communicate marketing strategies and project status to all organizational levels. Maintain vendor relationships and collaborate with cross-functional teams to deliver results on time and on budget. Interact with diplomacy and tact across the organization. Work collaboratively while also exercising good judgment and professionalism. Minimum Qualifications
Minimum of 3 years in advertising, marketing, or communications in an advertising agency, insurance company, or association. Bachelor’s degree in marketing, advertising, communications or journalism preferred, or equivalent combination of education and experience. Strong computer skills: intermediate proficiency with Microsoft Office (PowerPoint, Excel, Word) and internet savvy. Preferred Qualifications
Experience with marketing for an insurance carrier, agency or sales-focused organization. Experience with project management/collaboration tools (SharePoint, Jira, Confluence). Experience with website content management systems (DNN, WordPress). Experience with Google Analytics and Google Data Studio. Experience with tradeshow or event marketing. Experience analyzing and interpreting market data. Familiarity with Adobe Creative Suite, media specs and vendor management. Strong budgeting, timelines and resource allocation skills. Understanding of multi-channel creative and media workflows (digital, video, social, print, etc.). Strong grounding in marketing concepts and brand principles. Proven ability to deliver results with cross-functional teams on time and on budget. Ability to translate goals into strategies, plans and tactics. Strong project, analytical, communication and time-management skills. Experience planning and executing multi-channel campaigns and programs. Ability to manage multiple projects simultaneously and balance priorities. Excellent written and verbal communication, organization, creativity and problem solving. Ability to work autonomously and take initiative while collaborating as needed. Working Conditions
Occasionally (1-33%) to Frequently (34-66%) to Constantly (67-100%) Constantly sitting and typing Occasional overnight travel Legal & Privacy
We are an equal opportunity employer. CDA is committed to equal employment opportunity for all employees and a safe work environment. Employment decisions are based on job requirements and individual qualifications without regard to race, color, religion, national origin, age, gender, gender identity or expression, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran or military status. If you require accommodation, please contact humanresources@cda.org. To see our privacy policy, go to www.cda.org/Home/About/Careers-at-CDA/Apply
#J-18808-Ljbffr