Mars, Incorporated and its Affiliates
Global Senior Brand Manager (ACANA)
Mars, Incorporated and its Affiliates, Louisville, Colorado, United States, 80028
Job Overview
Champion Petfoods is seeking a dynamic Global Senior Brand Manager to serve as the right hand to the Global VP, Marketing for the ACANA brand. This role is designed for a proven leader with deep expertise in classical marketing and a track record of success in the Consumer Packaged Goods (CPG) industry. Robust global experience in brand building, media planning, analytics, and insights is needed to develop and execute brand growth plans across international markets.
Key Responsibilities
Strategic Growth Partner:
Collaborate directly with the Global VP to develop and execute ACANA’s 5-year global growth strategy, identify growth levers, and drive scale through the Mars ‘Expert’ growth model.
Global Brand Custodian:
Monitor, protect, and grow ACANA brand equity, deploy the necessary tools to enable execution with excellence in 60+ markets, and nurture a vibrant global brand community.
Stakeholder Balancer & Influencer:
Skillfully balance and align diverse global, regional, and local stakeholders across functions, present ideas to senior leadership, and inspire trust through clear, compelling storytelling.
Breakthrough Creative Architect:
Design and deploy compelling global creative that elevates brand storytelling, lead agency partners and internal creative teams to deliver innovative, data-driven marketing campaigns.
Analytics to Insights Leader:
Leverage strong analytical rigor to interpret global market trends, consumer insights, category dynamics, and competitive intelligence, translating data into actionable insights.
Portfolio & Range Strategist:
Define and optimize product assortment, positioning, and pricing strategies to maximize consumer value while maintaining brand integrity.
Key Requirements
Demonstrated experience in global brand building and expansion, including executing global campaigns.
10+ years of classical marketing training and experience in brand building, ideally within a leading CPG organization.
Proven track record of success in the Consumer Packaged Goods (CPG) industry.
Strong executive presence with exceptional communication, presentation, and influencing skills.
Ability to translate analytics into actionable insights and strategic recommendations.
Proven ability to build trust and results across geographies, cultures, and functions.
Experience managing agencies and complex project workstreams at the Global level.
Agile, solution-oriented mindset with comfort navigating ambiguity and change.
Role is based in Boulder, Colorado, with hybrid on-site presence.
Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
Pet owner preferred.
What the Role Offers
Direct partnership with the Global VP, Marketing, shaping the future of a global brand.
Opportunity to drive impact through strategic leadership, analytics, and creative innovation.
High visibility within a results-driven, collaborative organization.
Career growth within a global company committed to excellence.
Key Competencies
Global Perspective
Balances Stakeholders
Strategic Mindset
Drives Results
What can you expect from Champion?
Safety:
Commitment to a safe, healthy, and respectful environment.
Earnings:
$170,000 - $180,000 USD annual salary, annual bonus eligibility, 401(k) with company matching.
Industry Competitive Benefits:
Medical, dental, vision, and employee assistance programs.
Continuing Education:
In-house and online learning & development, education assistance program.
Quality:
Dedication to authenticity, nutritional integrity, and food safety.
Other Perks:
Free bag of premium pet food each month.
Join the Pack! What are you waiting for? Join the pack! Come as you are. Champion is an equal opportunity employer. Regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.
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Key Responsibilities
Strategic Growth Partner:
Collaborate directly with the Global VP to develop and execute ACANA’s 5-year global growth strategy, identify growth levers, and drive scale through the Mars ‘Expert’ growth model.
Global Brand Custodian:
Monitor, protect, and grow ACANA brand equity, deploy the necessary tools to enable execution with excellence in 60+ markets, and nurture a vibrant global brand community.
Stakeholder Balancer & Influencer:
Skillfully balance and align diverse global, regional, and local stakeholders across functions, present ideas to senior leadership, and inspire trust through clear, compelling storytelling.
Breakthrough Creative Architect:
Design and deploy compelling global creative that elevates brand storytelling, lead agency partners and internal creative teams to deliver innovative, data-driven marketing campaigns.
Analytics to Insights Leader:
Leverage strong analytical rigor to interpret global market trends, consumer insights, category dynamics, and competitive intelligence, translating data into actionable insights.
Portfolio & Range Strategist:
Define and optimize product assortment, positioning, and pricing strategies to maximize consumer value while maintaining brand integrity.
Key Requirements
Demonstrated experience in global brand building and expansion, including executing global campaigns.
10+ years of classical marketing training and experience in brand building, ideally within a leading CPG organization.
Proven track record of success in the Consumer Packaged Goods (CPG) industry.
Strong executive presence with exceptional communication, presentation, and influencing skills.
Ability to translate analytics into actionable insights and strategic recommendations.
Proven ability to build trust and results across geographies, cultures, and functions.
Experience managing agencies and complex project workstreams at the Global level.
Agile, solution-oriented mindset with comfort navigating ambiguity and change.
Role is based in Boulder, Colorado, with hybrid on-site presence.
Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
Pet owner preferred.
What the Role Offers
Direct partnership with the Global VP, Marketing, shaping the future of a global brand.
Opportunity to drive impact through strategic leadership, analytics, and creative innovation.
High visibility within a results-driven, collaborative organization.
Career growth within a global company committed to excellence.
Key Competencies
Global Perspective
Balances Stakeholders
Strategic Mindset
Drives Results
What can you expect from Champion?
Safety:
Commitment to a safe, healthy, and respectful environment.
Earnings:
$170,000 - $180,000 USD annual salary, annual bonus eligibility, 401(k) with company matching.
Industry Competitive Benefits:
Medical, dental, vision, and employee assistance programs.
Continuing Education:
In-house and online learning & development, education assistance program.
Quality:
Dedication to authenticity, nutritional integrity, and food safety.
Other Perks:
Free bag of premium pet food each month.
Join the Pack! What are you waiting for? Join the pack! Come as you are. Champion is an equal opportunity employer. Regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.
#J-18808-Ljbffr