The Talent Project LLC
Senior Director, Public Relations & Influencer Marketing
The Talent Project LLC, New York, New York, us, 10261
Senior Director, Public Relations & Influencer Marketing
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Senior Director, Public Relations & Influencer Marketing
role at
The Talent Project LLC
The Talent Project is a female owned and led executive search firm specializing in marketing, creative and supply chain roles for the beauty, wellness & CPG industries. We offer end-to-end recruitment support for full-time direct-hire positions as well as retained executive searches. With deep experience leading corporate recruitment, we operate as an extension of our client's talent acquisition team, ensuring a seamless and strategic hiring process.
About Our Client:
Our Client is a fast-growing marketing agency at the intersection of beauty, wellness, and lifestyle. They work with some of the most innovative and mission-driven brands shaping the future of the industry. They thrive on creativity, collaboration, and delivering results that resonate. They are looking for a Senior Director of PR & Influencer Marketing, to bring fresh thinking and high-level execution to their client partnerships.
The Role
The Senior Director, Public Relations and Influencer Marketing will serve as a senior leader and client partner, developing and executing innovative earned media strategies that drive awareness, engagement, and cultural relevance for beauty and wellness brands. You’ll oversee a talented team, lead data-driven strategies, manage high-profile accounts, and work cross-functionally to ensure integrated marketing campaigns deliver measurable impact.
Key Responsibilities
Public Relations
Lead the development and execution of strategic PR campaigns for beauty and wellness clients
Build and nurture strong relationships with media, editors, and industry tastemakers
Secure consistent top-tier press coverage across digital, print, and broadcast channels
Oversee press releases, media pitches, brand storytelling, and crisis communications
Influencer Marketing
Develop influencer strategies that align with client goals and brand positioning
Identify, negotiate, and manage partnerships with key creators, tastemakers, and thought leaders
Oversee influencer campaigns end-to-end: briefing, content creation, approvals, tracking, and reporting
Stay ahead of emerging platforms, trends, and talent in the beauty and wellness space
Events & Experiences
Conceptualize and oversee high-impact brand events, launches, and experiential activations
Partner with clients and internal teams to deliver events that generate buzz and media attention
Ensure flawless event execution, from guest list management to media attendance to post-event coverage
Leadership & Client Management
Manage, mentor, and grow a team of 2–4 direct reports
Serve as senior point of contact for high-profile clients, providing strategic counsel and thought leadership
Build strong, trust-based client relationships through clear communication, confidence, and results
Collaborate with cross-functional teams to deliver fully integrated campaigns
Qualifications
10+ years of experience in earned media, PR, influencer marketing, and/or event management, preferably within beauty, wellness, or lifestyle industries
Proven track record leading successful, high-profile PR and influencer campaigns
Strong leadership and people management skills, with experience mentoring and growing teams
Exceptional written, verbal, and presentation skills; able to communicate with clarity and impact
Demonstrated ability to build and manage senior-level client relationships with confidence and poise
Deep media and influencer relationships within beauty, wellness, and lifestyle
Experience overseeing events from concept through execution
Agile, resourceful, and able to thrive in a fast-paced, entrepreneurial environment
Please note:
Due to the high volume of submissions, we may not be able to respond to every applicant individually. However, if your background aligns with the opportunity, a member of our team will be in touch.
The Talent Project is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
The base pay range for this role is $140,000-$150,000 per year.
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Senior Director, Public Relations & Influencer Marketing
role at
The Talent Project LLC
The Talent Project is a female owned and led executive search firm specializing in marketing, creative and supply chain roles for the beauty, wellness & CPG industries. We offer end-to-end recruitment support for full-time direct-hire positions as well as retained executive searches. With deep experience leading corporate recruitment, we operate as an extension of our client's talent acquisition team, ensuring a seamless and strategic hiring process.
About Our Client:
Our Client is a fast-growing marketing agency at the intersection of beauty, wellness, and lifestyle. They work with some of the most innovative and mission-driven brands shaping the future of the industry. They thrive on creativity, collaboration, and delivering results that resonate. They are looking for a Senior Director of PR & Influencer Marketing, to bring fresh thinking and high-level execution to their client partnerships.
The Role
The Senior Director, Public Relations and Influencer Marketing will serve as a senior leader and client partner, developing and executing innovative earned media strategies that drive awareness, engagement, and cultural relevance for beauty and wellness brands. You’ll oversee a talented team, lead data-driven strategies, manage high-profile accounts, and work cross-functionally to ensure integrated marketing campaigns deliver measurable impact.
Key Responsibilities
Public Relations
Lead the development and execution of strategic PR campaigns for beauty and wellness clients
Build and nurture strong relationships with media, editors, and industry tastemakers
Secure consistent top-tier press coverage across digital, print, and broadcast channels
Oversee press releases, media pitches, brand storytelling, and crisis communications
Influencer Marketing
Develop influencer strategies that align with client goals and brand positioning
Identify, negotiate, and manage partnerships with key creators, tastemakers, and thought leaders
Oversee influencer campaigns end-to-end: briefing, content creation, approvals, tracking, and reporting
Stay ahead of emerging platforms, trends, and talent in the beauty and wellness space
Events & Experiences
Conceptualize and oversee high-impact brand events, launches, and experiential activations
Partner with clients and internal teams to deliver events that generate buzz and media attention
Ensure flawless event execution, from guest list management to media attendance to post-event coverage
Leadership & Client Management
Manage, mentor, and grow a team of 2–4 direct reports
Serve as senior point of contact for high-profile clients, providing strategic counsel and thought leadership
Build strong, trust-based client relationships through clear communication, confidence, and results
Collaborate with cross-functional teams to deliver fully integrated campaigns
Qualifications
10+ years of experience in earned media, PR, influencer marketing, and/or event management, preferably within beauty, wellness, or lifestyle industries
Proven track record leading successful, high-profile PR and influencer campaigns
Strong leadership and people management skills, with experience mentoring and growing teams
Exceptional written, verbal, and presentation skills; able to communicate with clarity and impact
Demonstrated ability to build and manage senior-level client relationships with confidence and poise
Deep media and influencer relationships within beauty, wellness, and lifestyle
Experience overseeing events from concept through execution
Agile, resourceful, and able to thrive in a fast-paced, entrepreneurial environment
Please note:
Due to the high volume of submissions, we may not be able to respond to every applicant individually. However, if your background aligns with the opportunity, a member of our team will be in touch.
The Talent Project is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
The base pay range for this role is $140,000-$150,000 per year.
#J-18808-Ljbffr