Valley Bank
Join to apply for the
Marketing Strategist - Consumer
role at
Valley Bank
At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice—building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth—with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.
At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you—working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients—that includes all our associates as well.
The Marketing Strategist, Consumer is responsible for developing multi-channel acquisition, cross-selling and engagement strategies focused on driving incremental household growth. This role requires a high degree of cross-functional collaboration with teams to plan and complete shared goals and deliver seamless experiences across channels.
Responsibilities
Identify and build full-funnel marketing strategies designed to deliver profitable growth.
Establish a framework for growth with the intent to persuade, educate, and enhance understanding across the lines of business.
Partner with the internal data & analytics team to lead the reporting of performance, financial profitability, and test results.
Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability.
Partner with content, creative, Legal, Compliance, and other teams to optimize efforts and drive incremental value.
Research and monitor competitor activity.
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Banking
Referrals increase your chances of interviewing at Valley Bank by 2x
#J-18808-Ljbffr
Marketing Strategist - Consumer
role at
Valley Bank
At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice—building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth—with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.
At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you—working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients—that includes all our associates as well.
The Marketing Strategist, Consumer is responsible for developing multi-channel acquisition, cross-selling and engagement strategies focused on driving incremental household growth. This role requires a high degree of cross-functional collaboration with teams to plan and complete shared goals and deliver seamless experiences across channels.
Responsibilities
Identify and build full-funnel marketing strategies designed to deliver profitable growth.
Establish a framework for growth with the intent to persuade, educate, and enhance understanding across the lines of business.
Partner with the internal data & analytics team to lead the reporting of performance, financial profitability, and test results.
Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability.
Partner with content, creative, Legal, Compliance, and other teams to optimize efforts and drive incremental value.
Research and monitor competitor activity.
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Banking
Referrals increase your chances of interviewing at Valley Bank by 2x
#J-18808-Ljbffr