Valley National Bank
Marketing Strategist - Consumer - Morristown, NJ
Valley National Bank, Convent Station, New Jersey, us, 07961
Marketing Strategist - Consumer
Job Overview
At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice—building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth— with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US.
The Marketing Strategist, Consumer is responsible for developing multi-channel acquisition, cross-selling and engagement strategies focused on driving incremental household growth. This role requires a high degree of cross-functional collaboration with teams to plan and complete shared goals and deliver seamless experiences across channels.
Responsibilities
Identify and build full-funnel marketing strategies designed to deliver profitable growth.
Establish a framework for growth with the intent to persuade, educate, and enhance understanding across the lines of business.
Partner with the internal data & analytics team to lead the reporting of performance, financial profitability, and test results.
Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability.
Partner with content, creative, Legal, Compliance, and other teams to optimize efforts and drive incremental value.
Research and monitor competitor activity.
Qualifications Required Skills:
Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms.
Understanding of full-funnel marketing campaigns and an ability to analyze and articulate how upper and mid-funnel tactics contribute to improved lower-funnel performance (media mix modeling and multi-touch attribution).
Experience in creating consumer go-to-market plans in a results-driven environment, improving metrics across acquisition, onboarding, and ongoing engagement, all with a highly data-driven, customer-centric approach.
Strong analytical, problem-solving, and data analysis skills.
A self-motivated, energetic, and self-directed learner with high intellectual curiosity.
High-powered interpersonal, collaboration and communication skills.
Required Experience:
Bachelor's degree in Marketing or Business related field.
Minimum of 5 years of Consumer Marketing Experience.
Preferred Experience:
Certified Brand Manager or MBA
Location 70 Speedwell Ave, Morristown, New Jersey 07960, United States
Hours 40
Pay Range $83,100.00 - $143,500.00 / year
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The Marketing Strategist, Consumer is responsible for developing multi-channel acquisition, cross-selling and engagement strategies focused on driving incremental household growth. This role requires a high degree of cross-functional collaboration with teams to plan and complete shared goals and deliver seamless experiences across channels.
Responsibilities
Identify and build full-funnel marketing strategies designed to deliver profitable growth.
Establish a framework for growth with the intent to persuade, educate, and enhance understanding across the lines of business.
Partner with the internal data & analytics team to lead the reporting of performance, financial profitability, and test results.
Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability.
Partner with content, creative, Legal, Compliance, and other teams to optimize efforts and drive incremental value.
Research and monitor competitor activity.
Qualifications Required Skills:
Deep working experience with digital marketing channels such as email marketing, in-app notifications, paid search, paid social, targeted display, affiliate, and emerging platforms.
Understanding of full-funnel marketing campaigns and an ability to analyze and articulate how upper and mid-funnel tactics contribute to improved lower-funnel performance (media mix modeling and multi-touch attribution).
Experience in creating consumer go-to-market plans in a results-driven environment, improving metrics across acquisition, onboarding, and ongoing engagement, all with a highly data-driven, customer-centric approach.
Strong analytical, problem-solving, and data analysis skills.
A self-motivated, energetic, and self-directed learner with high intellectual curiosity.
High-powered interpersonal, collaboration and communication skills.
Required Experience:
Bachelor's degree in Marketing or Business related field.
Minimum of 5 years of Consumer Marketing Experience.
Preferred Experience:
Certified Brand Manager or MBA
Location 70 Speedwell Ave, Morristown, New Jersey 07960, United States
Hours 40
Pay Range $83,100.00 - $143,500.00 / year
#J-18808-Ljbffr