AppFolio
Business Development Representative - SMB
Join to apply for the
Business Development Representative - SMB
role at
AppFolio AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves. The
Business Development Representative (BDR)
is a key player that has fueled AppFolio’s growth by assisting in pipeline development and enhancing brand awareness. This entry-level sales role is the starting point for a promising career in Software-as-a-Service (SaaS) sales. We are looking for confident, ambitious, self-starters seeking to showcase their potential and add value to the company. The ideal candidate is local to Santa Barbara, CA as this position is a hybrid role, reporting to an office hub at least 3 times a week. Your impact Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together Update and maintain Salesforce and SalesLoft database with new notes and intel gathered from conversations with prospects Report on weekly results, both qualitative and quantitative Expand knowledge of industry as well as the competitive posture of the company Your first 30 days Confidently make calls to prospects using our sales methodology and tactics Develop understanding of AppFolio’s value and competitive advantages Pitch AppFolio value propositions to prospects Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce.com and Salesloft) Form relationships with team members and key players on the BDR, Sales and Marketing teams Your first 60 days Identify target accounts with Account Executives and have strategic conversations Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard) Effectively execute on marketing campaigns to increase brand awareness Your first 90 days Growth in autonomy and ownership of strategy Lead team huddles and discussions Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota) Partner with leadership to review performance and develop career goals Qualifications 1+ year work experience in a sales role. Positive, can-do attitude. Exceptional level of drive and passion for results. Willingness to learn new skills and build a career in sales. Location: Santa Barbara, CA – Hybrid (3 days per week). Remote work possible. Compensation & Benefits The compensation we reasonably expect for this role is: $74,276.80 OTE. Actual compensation will be determined by candidate’s skills, experience, and internal equity. Regular full-time employees are eligible for the full benefits package and bonuses. About AppFolio AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com. Equal Opportunity Statement At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
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Join to apply for the
Business Development Representative - SMB
role at
AppFolio AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves. The
Business Development Representative (BDR)
is a key player that has fueled AppFolio’s growth by assisting in pipeline development and enhancing brand awareness. This entry-level sales role is the starting point for a promising career in Software-as-a-Service (SaaS) sales. We are looking for confident, ambitious, self-starters seeking to showcase their potential and add value to the company. The ideal candidate is local to Santa Barbara, CA as this position is a hybrid role, reporting to an office hub at least 3 times a week. Your impact Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together Update and maintain Salesforce and SalesLoft database with new notes and intel gathered from conversations with prospects Report on weekly results, both qualitative and quantitative Expand knowledge of industry as well as the competitive posture of the company Your first 30 days Confidently make calls to prospects using our sales methodology and tactics Develop understanding of AppFolio’s value and competitive advantages Pitch AppFolio value propositions to prospects Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce.com and Salesloft) Form relationships with team members and key players on the BDR, Sales and Marketing teams Your first 60 days Identify target accounts with Account Executives and have strategic conversations Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard) Effectively execute on marketing campaigns to increase brand awareness Your first 90 days Growth in autonomy and ownership of strategy Lead team huddles and discussions Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota) Partner with leadership to review performance and develop career goals Qualifications 1+ year work experience in a sales role. Positive, can-do attitude. Exceptional level of drive and passion for results. Willingness to learn new skills and build a career in sales. Location: Santa Barbara, CA – Hybrid (3 days per week). Remote work possible. Compensation & Benefits The compensation we reasonably expect for this role is: $74,276.80 OTE. Actual compensation will be determined by candidate’s skills, experience, and internal equity. Regular full-time employees are eligible for the full benefits package and bonuses. About AppFolio AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com. Equal Opportunity Statement At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
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