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Puffy

Head of Affiliate Marketing (Remote)

Puffy, New York, New York, United States

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Overview Join Puffy as the

Head of Affiliate Marketing (Remote)

and build an AI‑powered affiliate empire from anywhere in the world. You’ll be given total ownership of a core growth channel and the AI‑native toolbox to make it happen.

Key Responsibilities

Own the affiliate growth channel – strategize, negotiate and scale the most innovative and profitable partnership ecosystem in the D2C mattress industry.

Develop and execute the partnership strategy with the Director of Marketing, shaping our global affiliate vision.

Negotiate groundbreaking AI‑native deals, scale winning partners and operate with radical freedom – no layers of approval.

Measure, optimize and architect strategies that consistently exceed ROAS goals using data driven insights.

Success Metrics

KPI #1:

Land a new strategic partner generating $100K first‑click revenue within 90 days.

KPI #2:

Secure a Tier‑1 publisher placement – Top‑10 placement in a “Best Mattresses” guide within 3 months.

Achieve $50K+ monthly revenue from placement and 200% ROI minimum (including all costs – commission + upfront).

Qualifications

5+ years building dominant affiliate programs in the North American D2C sleep industry.

Master negotiator who builds unbreakable relationships with the most powerful organic publishers and performance partners.

Proven data‑driven strategist who consistently exceeds ROAS targets.

Compensation Competitive salary $100k–130k per annum plus up to 30% performance bonus, total expected compensation $165k+ per annum.

Benefits

Radical freedom with budget, AI‑native tools (Impact, Partnerize) and no layers of approval.

Direct collaboration with the Director of Marketing and exposure to CEO level strategy.

Ownership mindset – you make decisions, drive results and grow with a global revenue stream.

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