Southwest Airlines Co.
Assoc CoBrand Acq Program Manager
Southwest Airlines Co., Dallas, Texas, United States, 75215
Department:
Product & Loyalty
Our Company Promise
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Job Description:
Southwest Airlines promises to provide Employees with equal opportunity for learning and personal growth. The Associate CoBrand Acq Program Manager collaborates with external partners (Chase Bank), ad agencies, internal Brand, Marketing, Media, Legal, Finance, and Analytical Teams to build a strategy that is successful between the Southwest and Chase acquisition channels through content creation, digital marketing, business cases, and performance management. They’ll provide data surrounding the channel and campaign support and find solutions to channel problems or performance degradation to limit financial impact. The Associate CoBrand Acq Program Manager is a skilled communicator and problem solver who is ready to pilot the future of Southwest.
Additional Details
Responsibilities
Oversee marketing channel and campaign strategy for credit card acquisitions, delivered via key online/digital channels, or other channels such as airport, call center, and direct mail
Lead creative briefings for 360-campaigns and testing initiatives, delivering strategic business goals, campaign KPIs and relevant legal and partner guidance to creative teams in a clear and concise manner
Work with analytics partners, monitor and report on campaign or channel KPIs and digital metrics to inform strategies, including site and page traffic, click-through rates, conversion rates, overall funnel analyses, and digital optimization efforts to increase credit card applications
Determine and oversee requests for analytics, customer insights, testing, and competitive tactics to suggest innovative opportunities to leaders for review, input and execution, driving to higher response, application rates and other KPIs
Build relationships with Team members at Southwest and issuing bank partners in order to inspire, influence, collaborate, and gain alignment to exceed product acquisition goals
Communicate channel status and campaign results regularly, or via structured presentations to senior marketing leaders, telling a compelling and relevant story with a well-thought-out point of view, recommendations, poise, and confidence
Lead strategic acquisition initiatives, in collaboration with internal and external partners, to deliver incremental credit card applications and acquisitions
Partner with Financial Planning Teams to prepare financial business cases, develop forecasts and monitor progress
Construct own hypotheses to problem solve, applying ingenuity and creativity
May perform other job duties as directed by Employee’s Leaders
Knowledge, Skills, & Abilities
Knowledge of acquisition and channel marketing, including online/digital channels such as desktop and mobile marketing, website/ecommerce, social media, as well as direct mail, and/or email marketing
Knowledge of product marketing and marketing strategy
Knowledge of financial services and/or the credit card industry
Skilled in developing business cases and building a marketing/strategic plan
Skilled in partner management and relationship-building
Skilled in communicating effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
Skilled in strategic thinking with the ability to see the big picture
Skilled in analytics and problem-solving with a focus on KPI and performance management
Ability to gain commitment to shared goals with peers, team, external partner and Marketing department
Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources
Education
Required: High School Diploma or GED
Experience
Intermediate level experience, fully functioning broad knowledge in:
Consumer acquisition marketing
Channel marketing
Digital product marketing, to include online, email and/or direct mail
Licensing/Certification
N/A
Physical Abilities
Ability to perform work duties from limited space work station/desk/office area for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications
Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines
Some business travel required
Pay & Benefits
Competitive market salary from $81,200 - $90,200 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.
Benefits you’ll love
Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**
Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
Competitive health insurance for you and your eligible dependents (including pets)
Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
Explore more Benefits you’ll love: careers.southwestair.com/benefits
*Pay amount does not guarantee employment for any particular period of time.
**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits
***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.
Southwest Airlines is an Equal Opportunity Employer.
Please print/save this job description because it won't be available after you apply.
Job Posting End Date 10/17/2025
#J-18808-Ljbffr
Product & Loyalty
Our Company Promise
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Job Description:
Southwest Airlines promises to provide Employees with equal opportunity for learning and personal growth. The Associate CoBrand Acq Program Manager collaborates with external partners (Chase Bank), ad agencies, internal Brand, Marketing, Media, Legal, Finance, and Analytical Teams to build a strategy that is successful between the Southwest and Chase acquisition channels through content creation, digital marketing, business cases, and performance management. They’ll provide data surrounding the channel and campaign support and find solutions to channel problems or performance degradation to limit financial impact. The Associate CoBrand Acq Program Manager is a skilled communicator and problem solver who is ready to pilot the future of Southwest.
Additional Details
Responsibilities
Oversee marketing channel and campaign strategy for credit card acquisitions, delivered via key online/digital channels, or other channels such as airport, call center, and direct mail
Lead creative briefings for 360-campaigns and testing initiatives, delivering strategic business goals, campaign KPIs and relevant legal and partner guidance to creative teams in a clear and concise manner
Work with analytics partners, monitor and report on campaign or channel KPIs and digital metrics to inform strategies, including site and page traffic, click-through rates, conversion rates, overall funnel analyses, and digital optimization efforts to increase credit card applications
Determine and oversee requests for analytics, customer insights, testing, and competitive tactics to suggest innovative opportunities to leaders for review, input and execution, driving to higher response, application rates and other KPIs
Build relationships with Team members at Southwest and issuing bank partners in order to inspire, influence, collaborate, and gain alignment to exceed product acquisition goals
Communicate channel status and campaign results regularly, or via structured presentations to senior marketing leaders, telling a compelling and relevant story with a well-thought-out point of view, recommendations, poise, and confidence
Lead strategic acquisition initiatives, in collaboration with internal and external partners, to deliver incremental credit card applications and acquisitions
Partner with Financial Planning Teams to prepare financial business cases, develop forecasts and monitor progress
Construct own hypotheses to problem solve, applying ingenuity and creativity
May perform other job duties as directed by Employee’s Leaders
Knowledge, Skills, & Abilities
Knowledge of acquisition and channel marketing, including online/digital channels such as desktop and mobile marketing, website/ecommerce, social media, as well as direct mail, and/or email marketing
Knowledge of product marketing and marketing strategy
Knowledge of financial services and/or the credit card industry
Skilled in developing business cases and building a marketing/strategic plan
Skilled in partner management and relationship-building
Skilled in communicating effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
Skilled in strategic thinking with the ability to see the big picture
Skilled in analytics and problem-solving with a focus on KPI and performance management
Ability to gain commitment to shared goals with peers, team, external partner and Marketing department
Ability to demonstrate high emotional intelligence in various situations dealing with both internal and external resources
Education
Required: High School Diploma or GED
Experience
Intermediate level experience, fully functioning broad knowledge in:
Consumer acquisition marketing
Channel marketing
Digital product marketing, to include online, email and/or direct mail
Licensing/Certification
N/A
Physical Abilities
Ability to perform work duties from limited space work station/desk/office area for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications
Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines
Some business travel required
Pay & Benefits
Competitive market salary from $81,200 - $90,200 per year* depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.
Benefits you’ll love
Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too)
Southwest will help fund your 401(k) retirement savings with Company contributions up to 9.3% of your eligible earnings**
Potential for annual ProfitSharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit***
Competitive health insurance for you and your eligible dependents (including pets)
Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment.
Explore more Benefits you’ll love: careers.southwestair.com/benefits
*Pay amount does not guarantee employment for any particular period of time.
**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits
***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.
Southwest Airlines is an Equal Opportunity Employer.
Please print/save this job description because it won't be available after you apply.
Job Posting End Date 10/17/2025
#J-18808-Ljbffr