ThredUp
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Senior Product Marketing Manager
role at
ThredUp .
We transform resale with technology and a mission to inspire the world to think secondhand first. We are one of the largest online resale platforms, enabling millions to buy, sell, and donate apparel and accessories.
How You’ll Make An Impact As a Senior Product Marketing Manager you will be the voice of the seller, drive quality supply growth, and bring new supply features and offerings to market.
Work with Product to understand the end‑to‑end seller journey and funnel; identify the highest‑leverage opportunities to attract new sellers and increase repeat selling and frequency.
Define seller segmentation, positioning, messaging, and channel strategy; codify a POV and playbook to ramp supply when needed.
Provide seller and marketing perspective on redesign of selling landing, educational and checkout pages to clearly communicate value props and most relevant, timely information.
Guide channel owners (CRM, paid, organic) to develop seller‑focused campaigns and lifecycle programs tied to supply goals.
Partner with Brand Marketing to plan seller‑first campaigns and integrate seller stories into broader brand moments.
Partner with Product to shape product direction with clear seller oriented value props; lead naming, packaging, launch tiering, and GTM plans.
Support copy and creative development for lightweight concept testing.
Orchestrate and support cross‑functional readiness (product experience, notification strategies, measurement) to ensure a high‑quality seller experience at launch and beyond.
Be the voice of the seller: drive qualitative and quantitative research to inform positioning, pricing/offer structure, and lifecycle strategy.
Maintain a competitive picture of supply‑side experiences; translate findings into risks, opportunities, and tests.
Evolve existing buyer‑focused tools and frameworks to include a robust seller perspective.
Establish strong relationships and ways of working with Product, Merchandising, and Marketing; set standards for briefs, launch tiers, and measurement.
Create frameworks and artifacts that can communicate strategic direction and build understanding and alignment around choices and tradeoffs.
Own and drive strategic marketing initiatives, programs and special projects to meet evolving business goals.
What We’re Looking For
7+ years in product marketing, brand marketing, or strategic marketing within consumer marketplaces, e‑commerce, or retail, with at least 3 years of PMM experience. Supply‑side experience is a strong plus.
Self‑driven and resourceful, able to learn quickly and shape priorities based on high‑level guidance to deliver impact.
Builder’s mindset with experience taking large initiatives from 0‑1 and building teams and ways of working in a dynamic environment.
Proven ability to turn insights into positioning, messaging, and GTM that drive measurable outcomes.
Strong comfort with analytics and ability to use data to prioritize, experiment, and pivot.
Excellent cross‑functional influence and communication—clear narratives, crisp briefs, and effective stakeholder alignment.
What We Offer
Competitive salary in the range of $150,000–$175,000 (base) plus equity and benefits.
4‑day work week with Fridays off.
Hybrid work environment: 3 days in the office and 1 day remote each week.
Access to employee stock purchase plan and eligible for discretionary restricted stock units.
Flexible PTO, 13 company holidays, and paid sabbatical after 3 years.
Generous paid parental leave for new mothers and fathers.
Medical, dental, vision, 401(k), life, and disability insurance.
Core values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth.
At ThredUp, we celebrate diversity, inclusion, and belonging. If you are a candidate with a disability and have a reasonable accommodation request for the application process, please email disabilitysupport@ThredUp.com. This email address is reserved for candidates with disabilities only.
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Senior Product Marketing Manager
role at
ThredUp .
We transform resale with technology and a mission to inspire the world to think secondhand first. We are one of the largest online resale platforms, enabling millions to buy, sell, and donate apparel and accessories.
How You’ll Make An Impact As a Senior Product Marketing Manager you will be the voice of the seller, drive quality supply growth, and bring new supply features and offerings to market.
Work with Product to understand the end‑to‑end seller journey and funnel; identify the highest‑leverage opportunities to attract new sellers and increase repeat selling and frequency.
Define seller segmentation, positioning, messaging, and channel strategy; codify a POV and playbook to ramp supply when needed.
Provide seller and marketing perspective on redesign of selling landing, educational and checkout pages to clearly communicate value props and most relevant, timely information.
Guide channel owners (CRM, paid, organic) to develop seller‑focused campaigns and lifecycle programs tied to supply goals.
Partner with Brand Marketing to plan seller‑first campaigns and integrate seller stories into broader brand moments.
Partner with Product to shape product direction with clear seller oriented value props; lead naming, packaging, launch tiering, and GTM plans.
Support copy and creative development for lightweight concept testing.
Orchestrate and support cross‑functional readiness (product experience, notification strategies, measurement) to ensure a high‑quality seller experience at launch and beyond.
Be the voice of the seller: drive qualitative and quantitative research to inform positioning, pricing/offer structure, and lifecycle strategy.
Maintain a competitive picture of supply‑side experiences; translate findings into risks, opportunities, and tests.
Evolve existing buyer‑focused tools and frameworks to include a robust seller perspective.
Establish strong relationships and ways of working with Product, Merchandising, and Marketing; set standards for briefs, launch tiers, and measurement.
Create frameworks and artifacts that can communicate strategic direction and build understanding and alignment around choices and tradeoffs.
Own and drive strategic marketing initiatives, programs and special projects to meet evolving business goals.
What We’re Looking For
7+ years in product marketing, brand marketing, or strategic marketing within consumer marketplaces, e‑commerce, or retail, with at least 3 years of PMM experience. Supply‑side experience is a strong plus.
Self‑driven and resourceful, able to learn quickly and shape priorities based on high‑level guidance to deliver impact.
Builder’s mindset with experience taking large initiatives from 0‑1 and building teams and ways of working in a dynamic environment.
Proven ability to turn insights into positioning, messaging, and GTM that drive measurable outcomes.
Strong comfort with analytics and ability to use data to prioritize, experiment, and pivot.
Excellent cross‑functional influence and communication—clear narratives, crisp briefs, and effective stakeholder alignment.
What We Offer
Competitive salary in the range of $150,000–$175,000 (base) plus equity and benefits.
4‑day work week with Fridays off.
Hybrid work environment: 3 days in the office and 1 day remote each week.
Access to employee stock purchase plan and eligible for discretionary restricted stock units.
Flexible PTO, 13 company holidays, and paid sabbatical after 3 years.
Generous paid parental leave for new mothers and fathers.
Medical, dental, vision, 401(k), life, and disability insurance.
Core values of Transparency, SpeakingUP, Thinking Big, Infinite Learning, Influencing Outcomes & Seeking the Truth.
At ThredUp, we celebrate diversity, inclusion, and belonging. If you are a candidate with a disability and have a reasonable accommodation request for the application process, please email disabilitysupport@ThredUp.com. This email address is reserved for candidates with disabilities only.
#J-18808-Ljbffr