Confidential
Vice President of Demand Generation
Confidential, San Francisco, California, United States, 94199
Vice President of Demand Generation
About the Company
Leading provider of compliance-based technology solutions
Industry
Information Technology and Services
Type
Privately Held
Founded
1997
Employees
501-1000
Funding
$26-$50 million
Categories
B2B
SAAS
Information Technology & Services
Enterprise
Consulting & Professional Services
Technology
Accessibility
Blindness
Disabilities
User Experience Design
W3C
Specialties web accessibility section 508 wcag cvaa aoda ada compliance a11y vpat and vpat
Business Classifications B2B SAAS Enterprise
About the Role The Company is seeking a strategic and data-driven Vice President of Demand Generation to lead the development and execution of a high-impact demand engine. The successful candidate will be responsible for global demand generation strategy across various customer engagement motions, ensuring alignment with pipeline and revenue goals. This role involves leading a cross-functional team to create and execute full-funnel, multi-channel campaigns that support the entire customer lifecycle, from awareness to expansion. The VP will also be tasked with operationalizing advanced tools and technologies to enhance segmentation, personalization, and funnel conversion, and will be expected to drive continuous improvement through the analysis of performance metrics.
Applicants for the VP of Demand Generation role at the company should have a minimum of 15 years' experience in B2B demand generation, with at least 8 years in a senior leadership position, preferably within the SaaS or high-growth tech sector. The ideal candidate will have a proven track record of delivering measurable pipeline and revenue through full-funnel marketing strategies and a deep understanding of customer journeys. Key qualifications include hands-on experience with paid media, email, ABX, and lifecycle marketing, as well as proficiency in relevant marketing technology platforms. The role requires a strong leader with excellent communication skills, the ability to influence cross-functional strategy, and a focus on building and mentoring high-performing teams. Hiring Manager Title Chief Marketing Officer Travel Percent Less than 10% Functions Business Development
Specialties web accessibility section 508 wcag cvaa aoda ada compliance a11y vpat and vpat
Business Classifications B2B SAAS Enterprise
About the Role The Company is seeking a strategic and data-driven Vice President of Demand Generation to lead the development and execution of a high-impact demand engine. The successful candidate will be responsible for global demand generation strategy across various customer engagement motions, ensuring alignment with pipeline and revenue goals. This role involves leading a cross-functional team to create and execute full-funnel, multi-channel campaigns that support the entire customer lifecycle, from awareness to expansion. The VP will also be tasked with operationalizing advanced tools and technologies to enhance segmentation, personalization, and funnel conversion, and will be expected to drive continuous improvement through the analysis of performance metrics.
Applicants for the VP of Demand Generation role at the company should have a minimum of 15 years' experience in B2B demand generation, with at least 8 years in a senior leadership position, preferably within the SaaS or high-growth tech sector. The ideal candidate will have a proven track record of delivering measurable pipeline and revenue through full-funnel marketing strategies and a deep understanding of customer journeys. Key qualifications include hands-on experience with paid media, email, ABX, and lifecycle marketing, as well as proficiency in relevant marketing technology platforms. The role requires a strong leader with excellent communication skills, the ability to influence cross-functional strategy, and a focus on building and mentoring high-performing teams. Hiring Manager Title Chief Marketing Officer Travel Percent Less than 10% Functions Business Development