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Merlin Entertainments

People Director

Merlin Entertainments, Goshen, New York, United States

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Role Summary

As the

People Director

for LEGOLAND New York, you will serve as a strategic and commercially minded business partner to the attraction and Gateway leadership teams. This role is pivotal in aligning business priorities with people strategy—driving high performance, shaping an inclusive culture, and ensuring every Model Citizen feels connected, empowered, and inspired. You will influence transformation, develop leaders, and champion an environment where innovation and belonging thrive—all while embodying The Merlin Way values: We Care, Own Your Craft, Go Together, Drive & Discover, and Enjoy the Ride. Base Pay Range

$120,000.00/yr - $140,000.00/yr Responsibilities

Strategic Partnership & People Planning

Partner with the Site Leadership Team to deliver a forward-thinking people plan aligned with commercial goals. Translate business measures into actionable people strategies. Lead organizational change initiatives and drive adoption of RAPIDs/RACIs. Serve as a thought partner, translating business challenges into people solutions.

Leadership & Talent Development

Coach and empower leaders to build high-performing, inclusive teams. Partner with Centers of Excellence (CoEs) to enhance leadership capability and management skills. Lead talent and succession planning, ensuring a robust internal pipeline aligned with attraction priorities.

Organizational Effectiveness & Workforce Planning

Partner with the People Hub and regional spokes to deliver effective workforce planning. Embed efficient ways of working and decision-making frameworks (RAPIDs/RACIs). Champion change adoption across the attraction and influence culture transformation.

Employee Engagement & Communication

Develop and deliver the attraction’s engagement and communication plan with leaders and Internal Comms. Drive two-way communication and foster an engaged, feedback-driven culture. Represent and elevate the Merlin employer brand internally and externally.

Reward & Recognition

Deliver pay and benefits cycles in line with divisional principles and budgets. Support pay equity and recognition programs that celebrate performance and belonging.

Belonging, Inclusion & Culture

Activate the belonging strategy through site-level initiatives. Champion diversity, equity, and inclusion across all attraction teams.

Operational Excellence

People Metrics & Analytics: Use data insights to inform decisions and track key HR KPIs. Compliance & Risk: Ensure compliance with labor laws and policies, minimizing risk exposure. People Technology: Leverage systems and AI tools to enhance efficiency and the employee experience. Employee Relations: Manage complex ER issues (including union matters) in collaboration with Legal Counsel. Shared Services: Partner with the NA People Hub to ensure seamless operations across the region.

Qualifications & Experience

10+ years in HR/People leadership with 3+ years supporting multi-functional SLTs. Strong expertise in people strategy, talent management, and organizational development. Skilled in leading through influence across matrixed and regionally dispersed teams. Experience handling complex ER and union matters. Solid understanding of compensation, benefits, and workforce planning. Experience in a shared services or multi-site environment preferred. Bachelor’s degree in HR, Business, or related field. Proficient in HR systems, analytics, and MS tools; familiarity with AI in HR is a plus. Skills & Competencies

Core Area

Strategic Thinking Leadership & Influence Analytical Skills Commercial Acumen Communication Cultural Competence Problem-Solving Thought Leadership

Merlin Leadership Behaviors

Soulfully Curious Results Focused Extraordinary Teammate Develops People

Benefits

The Merlin Way in Action: We Care, Own Your Craft, Go Together, Drive & Discover, Enjoy the Ride. Competitive salary and benefits package. Paid time off and health plans; global employee discounts and other perks. Note: This description reflects the role as posted and may be subject to change as Merlin Entertainments updates its needs.

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