Senior Manager, Performance Marketing Strategy

Job Description EverQuote is hiring a strategic paid performance marketing expert. This role will spearhead the Upper Funnel Channel Expansion program and own the end-to-end strategy for EverQuote's Performance Media channel, with the objective of developing and expanding EverQuote's Performance Media efforts into new, upper funnel channels such as Social, Video, CTV, and others. Your expertise in audience segmentation, brand and creative strategy, and AI-powered marketing tools will drive top-of-funnel engagement and set the stage for long-term growth and ROI. You'll work cross-functionally with Analytics, Design, and Product teams to bring innovative campaigns to life and build an enduring media playbook from the ground up.

What you’ll do End-to-End Performance Media Strategy

Own the full-funnel Performance Media strategy, from targeting and audiences through site experience

Bridge the gap between ad creatives and on-site experience to drive optimal performance and outcomes

Leverage AI tools and platforms to automate and enhance audience targeting, creative development, media buying, and performance optimization

Channel Expansion & Strategy

Partner with the Performance Media Analytics team to identify, test, and scale new upper-funnel performance marketing channels (e.g., Paid Social, Video, CTV, and other emerging platforms)

Build a multi-channel strategy roadmap aligned with business growth goals, prioritizing impact, reach, and efficiency

Develop frameworks to evaluate channel potential, performance benchmarks, and test structures for ongoing expansion

Partner with analytics to ensure proper tracking and attribution for new channels

Audience Segmentation & Targeting

Define and implement robust audience segmentation strategies tailored to different personas and marketing objectives

Use data to identify high-value audience segments across first-party, third-party, and platform-specific targeting capabilities

Collaborate with Analytics, Design and Product to enhance targeting precision and personalization

Continuously optimize and refine audience segments based on performance

Creative Strategy & Development

Own the creative briefing process for each channel, ensuring concepts align with channel best practices, target audience insights, and brand tone

Partner with in-house and external creative teams to develop assets tailored to each stage of the funnel

Champion testing methodologies to refine messaging, visual treatments, and calls to action

Establish a library of high-performing creative by audience and channel

Performance Optimization & Analytics

Set KPIs and track performance across all upper-funnel channels (e.g., CPM, VCR, CTR, Brand Lift, incremental reach, assisted conversions)

Partner with analytics to build dashboards and insight reports that drive strategic recommendations

Iterate on campaign structure, bidding strategies, targeting, and creative based on performance insights

Manage media budgets, pacing, and forecasting with a focus on ROI and long‑term growth

Cross‑Functional Leadership & Collaboration Work closely with Analytics, Product, and Remarketing teams to align messaging and campaign goals across the funnel

Regularly share results, learnings, and recommendations with senior stakeholders

Build and manage relationships with external media vendors, agencies, and platforms

Who you are

6–10 years of experience in paid media with a focus on upper‑funnel channel management (e.g., CTV, Paid Social, Programmatic Video)

Experience managing direct reports and building high‑performing marketing teams

Proven success launching and scaling new performance channels from concept to maturity

Deep understanding of media buying, targeting, measurement, and attribution in both brand and performance contexts

Strong background in audience strategy, creative testing, and cross‑channel campaign orchestration

Analytical mindset with comfort interpreting complex data to inform strategy and optimization

Exceptional project management and cross‑functional communication skills

About EverQuote EverQuote operates a leading online marketplace for insurance shopping, connecting consumers with insurance provider customers, which includes both carriers and agents. Our vision is to be the leading growth partner for property and casualty, or P&C, insurance providers. Our results‑driven marketplace, powered by our proprietary data and technology platform, is improving the way insurance providers attract and connect with consumers shopping for insurance.

For more information, visit https : / / investors.everquote.com and follow on LinkedIn.

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