TURNER Public Relations
Senior Account Executive, Active Lifestyle
TURNER Public Relations, New York, New York, us, 10261
TURNER, a full-service public relations and digital communications agency specializing in travel, outdoor, lifestyle, and wellness brands, is seeking a Senior Account Executive who is passionate about storytelling and media relations for the industries we serve. Candidates must have 4+ years of media relations experience with demonstrated results. Candidates with in-house backgrounds who are ready to try the agency world are also encouraged to apply.
This hybrid role must be based in
New York City , requiring two days per week in office working alongside our team.
About TURNER A part of The Shipyard, TURNER represents the world's best destinations, luxury resorts, spirits, wellness, and outdoor brands. Our tenured teams in New York, Chicago, Denver, Los Angeles, Charleston, and Miami have unmatched industry experience and deliver innovative communication strategies, enabling smarter and more relevant brand engagement. We operate with a mindset that prioritizes personalized service within our specialty industries, leveraging our Collective agency network of resources across creative, paid media and digital marketing to grow brands that audiences can't help but love. Our coast-to-coast presence complements global brands—whether opening an international resort, inspiring travel to a destination, or evolving a well-known outdoor brand. We deliver unexpected stories and experiences, social-first content, and forge next-generation partnerships. Our commitment to our team is paramount—we are consistently ranked as a "best place to work." We champion diversity and inclusivity and embrace giving back as part of our culture.
Specific responsibilities may include:
Lead daily PR activities for designated wellness and lifestyle accounts as part of a multi-person account team
Contribute the majority of time to proactive media outreach and thought leadership, delivering consistent results across top-tier consumer and endemic outlets
Maintain solid relationships with journalists, podcasters, influencers, and creators
Develop compelling story angles that position client brands at the forefront of cultural and industry conversations
Support the planning and on-site execution of year-round press events, activations, and media experiences
Stay updated on evolving industry, media, and influencer trends to inform earned-first strategies
Manage and mentor junior team members on pitching strategy, media list development, and client communications
Knowledge and Skills Required:
4+ years of active lifestyle communications experience; relevant experience with product brands through partnerships or standalone campaigns
Proven national media relationships—and the ability to cultivate new ones—across business, wellness and lifestyle verticals
Hands-on experience coordinating media familiarization tours, media events and media missions
Uses social media tools regularly and has experience integrating social media into public relations programs
Proficiency in using Cision, Meltwater, Muck Rack, and Microsoft applications
BA or BS in public relations, journalism, communications, or related field
Stand Out Candidates Have:
Experience negotiating earned media with production fees or paid editorial spaces
Knowledge to tie earned pitching to affiliate and e-commerce strategies
A genuine passion for the worlds we represent - whether that's wellness, fitness, travel, overlanding, or the great outdoors
Salary range varies based on experience, $72,000-$80,000. TURNER is an Equal Opportunity Employer.
Requirements
Must be authorized to work in the U.S. without the need for visa sponsorship
#J-18808-Ljbffr
New York City , requiring two days per week in office working alongside our team.
About TURNER A part of The Shipyard, TURNER represents the world's best destinations, luxury resorts, spirits, wellness, and outdoor brands. Our tenured teams in New York, Chicago, Denver, Los Angeles, Charleston, and Miami have unmatched industry experience and deliver innovative communication strategies, enabling smarter and more relevant brand engagement. We operate with a mindset that prioritizes personalized service within our specialty industries, leveraging our Collective agency network of resources across creative, paid media and digital marketing to grow brands that audiences can't help but love. Our coast-to-coast presence complements global brands—whether opening an international resort, inspiring travel to a destination, or evolving a well-known outdoor brand. We deliver unexpected stories and experiences, social-first content, and forge next-generation partnerships. Our commitment to our team is paramount—we are consistently ranked as a "best place to work." We champion diversity and inclusivity and embrace giving back as part of our culture.
Specific responsibilities may include:
Lead daily PR activities for designated wellness and lifestyle accounts as part of a multi-person account team
Contribute the majority of time to proactive media outreach and thought leadership, delivering consistent results across top-tier consumer and endemic outlets
Maintain solid relationships with journalists, podcasters, influencers, and creators
Develop compelling story angles that position client brands at the forefront of cultural and industry conversations
Support the planning and on-site execution of year-round press events, activations, and media experiences
Stay updated on evolving industry, media, and influencer trends to inform earned-first strategies
Manage and mentor junior team members on pitching strategy, media list development, and client communications
Knowledge and Skills Required:
4+ years of active lifestyle communications experience; relevant experience with product brands through partnerships or standalone campaigns
Proven national media relationships—and the ability to cultivate new ones—across business, wellness and lifestyle verticals
Hands-on experience coordinating media familiarization tours, media events and media missions
Uses social media tools regularly and has experience integrating social media into public relations programs
Proficiency in using Cision, Meltwater, Muck Rack, and Microsoft applications
BA or BS in public relations, journalism, communications, or related field
Stand Out Candidates Have:
Experience negotiating earned media with production fees or paid editorial spaces
Knowledge to tie earned pitching to affiliate and e-commerce strategies
A genuine passion for the worlds we represent - whether that's wellness, fitness, travel, overlanding, or the great outdoors
Salary range varies based on experience, $72,000-$80,000. TURNER is an Equal Opportunity Employer.
Requirements
Must be authorized to work in the U.S. without the need for visa sponsorship
#J-18808-Ljbffr