Jose Cuervo
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DIGITAL DIRECTOR
role at
Jose Cuervo
Position Summary: Always on the lookout for what’s next, Proximo Spirits builds brands and invents new products to meet the world’s changing tastes and trends in memorable new ways. Proximo, part of the world’s leading tequila company, is a producer, distributor, importer and marketer of prized spirits in the United States, representing many premium, super-premium and luxury high performing, trusted and engaging consumer brands. Proximo is seeking an experienced and visionary Digital Marketing Director to lead the strategy, investment, and performance of Proximo’s digital and social media ecosystems across its portfolio of 15 brands. This role will drive growth, awareness, and engagement—leading digital content strategy, social media performance, ecommerce and DTC marketing, and loyalty strategies across a constantly evolving digital landscape.
You will oversee the owned digital platforms and their respective agency relationships, manage owned platform and content optimization, and drive forward our brand storytelling and consumer conversion goals alongside the media planning team. You’ll be a digital transformation leader who is motivated to build a high performing team of specialists at the company who will enhance our capabilities, tools, and accelerate business results.
Role & Responsibilities
Responsible for: digital and social media agency investment and performance across all owned channels including social media (owned and paid), website, SEO, DTC commerce and CRM
Social Media Leadership
Define Proximo’s social media strategy across organic platforms for its portfolio of brands, ensuring distinct brand voices and alignment with each brand’s objectives and the paid media strategy.
Manage roster of social media agency partners, setting clear KPIs and performance expectations across all platforms
Define and implement a robust social media performance framework, measuring brand awareness, engagement, reach, and conversions—providing insights and recommendations for continuous improvement
Drive always-on content planning and publishing, ensuring regular brand storytelling that resonates with each brand's core consumer and community
Expert in influencer marketing and its role and impact across owned and paid channels for the brands
Collaborate with brand teams and creatives to guide content creation, ensuring platform best practices, channel relevance, and asset performance
Partner with Media planning team to drive optimization of paid social strategy across awareness and conversion objectives
Digital Ecosystem Optimization
Lead the strategy and performance of Proximo’s owned digital platforms including brand websites, SEO, and DTC commerce
Develop and manage a content performance optimization strategy to ensure digital storytelling drives consumer engagement and business outcomes
Conduct research and analyze website data to develop insights and activate actions to improve the web journey
Oversee CRM strategies that enhance loyalty, customer lifetime value, and digital remarketing
Build initiatives to capture and leverage 1P/2P/3P data analytics to engage consumers and improve measurements and reporting
Grow sales via brand’s DTC enabled websites
Champion digital transformation across the marketing organization—enhancing how martech tools, data, and automation drive growth
Stay on top of digital and social trends, platform innovation, and consumer behavior shifts to evolve our approach
Collaborate with cross-functional teams to ensure seamless integration of content, platforms, and campaigns
Knowledge And Experience
10+ years of digital marketing experience, with a strong background in social media strategy, content marketing, and digital channel performance with end-to-end understanding across search, mobile, media, web, email, social and paid media
Proven track record leading multi-brand digital marketing efforts, ideally within CPG, beverage, or lifestyle categories
Deep understanding of social media algorithms, creative best practices, and performance analytics
Strong grasp of CRM, SEO, DTC platforms and performance drivers
Demonstrated success in leading digital innovation, team capability building, and technology adoption
Highly collaborative, strategic thinker with strong communication and stakeholder management skills
Proven results bridging internal teams, external agencies and partners; team-oriented and collaborative
Ability to translate marketing and commercial objectives into value and brand equity
Key Competencies
Strategic Thinking
Innovation
Business Acumen
Judgment
Planning
Analytical
Managing Team
Key Relationships
Internal: Media Planning, PR & Influencer, eCommerce
External: Agency Partners (Media/Social/PR/Influencer)
What We Offer
Fast-paced, entrepreneurial environment with national impact
Competitive salary and annual performance-based bonuses
Full suite of benefits including medical and wellness benefits, 401(k) match, paid time off, and more
The salary range for this role is a base salary of $161,300 - $210,000. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.
Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, disability, or other protected characteristics.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Beverage Manufacturing
Referrals increase your chances of interviewing at Jose Cuervo by 2x
Get notified about new Digital Director jobs in
New Jersey, United States .
#J-18808-Ljbffr
DIGITAL DIRECTOR
role at
Jose Cuervo
Position Summary: Always on the lookout for what’s next, Proximo Spirits builds brands and invents new products to meet the world’s changing tastes and trends in memorable new ways. Proximo, part of the world’s leading tequila company, is a producer, distributor, importer and marketer of prized spirits in the United States, representing many premium, super-premium and luxury high performing, trusted and engaging consumer brands. Proximo is seeking an experienced and visionary Digital Marketing Director to lead the strategy, investment, and performance of Proximo’s digital and social media ecosystems across its portfolio of 15 brands. This role will drive growth, awareness, and engagement—leading digital content strategy, social media performance, ecommerce and DTC marketing, and loyalty strategies across a constantly evolving digital landscape.
You will oversee the owned digital platforms and their respective agency relationships, manage owned platform and content optimization, and drive forward our brand storytelling and consumer conversion goals alongside the media planning team. You’ll be a digital transformation leader who is motivated to build a high performing team of specialists at the company who will enhance our capabilities, tools, and accelerate business results.
Role & Responsibilities
Responsible for: digital and social media agency investment and performance across all owned channels including social media (owned and paid), website, SEO, DTC commerce and CRM
Social Media Leadership
Define Proximo’s social media strategy across organic platforms for its portfolio of brands, ensuring distinct brand voices and alignment with each brand’s objectives and the paid media strategy.
Manage roster of social media agency partners, setting clear KPIs and performance expectations across all platforms
Define and implement a robust social media performance framework, measuring brand awareness, engagement, reach, and conversions—providing insights and recommendations for continuous improvement
Drive always-on content planning and publishing, ensuring regular brand storytelling that resonates with each brand's core consumer and community
Expert in influencer marketing and its role and impact across owned and paid channels for the brands
Collaborate with brand teams and creatives to guide content creation, ensuring platform best practices, channel relevance, and asset performance
Partner with Media planning team to drive optimization of paid social strategy across awareness and conversion objectives
Digital Ecosystem Optimization
Lead the strategy and performance of Proximo’s owned digital platforms including brand websites, SEO, and DTC commerce
Develop and manage a content performance optimization strategy to ensure digital storytelling drives consumer engagement and business outcomes
Conduct research and analyze website data to develop insights and activate actions to improve the web journey
Oversee CRM strategies that enhance loyalty, customer lifetime value, and digital remarketing
Build initiatives to capture and leverage 1P/2P/3P data analytics to engage consumers and improve measurements and reporting
Grow sales via brand’s DTC enabled websites
Champion digital transformation across the marketing organization—enhancing how martech tools, data, and automation drive growth
Stay on top of digital and social trends, platform innovation, and consumer behavior shifts to evolve our approach
Collaborate with cross-functional teams to ensure seamless integration of content, platforms, and campaigns
Knowledge And Experience
10+ years of digital marketing experience, with a strong background in social media strategy, content marketing, and digital channel performance with end-to-end understanding across search, mobile, media, web, email, social and paid media
Proven track record leading multi-brand digital marketing efforts, ideally within CPG, beverage, or lifestyle categories
Deep understanding of social media algorithms, creative best practices, and performance analytics
Strong grasp of CRM, SEO, DTC platforms and performance drivers
Demonstrated success in leading digital innovation, team capability building, and technology adoption
Highly collaborative, strategic thinker with strong communication and stakeholder management skills
Proven results bridging internal teams, external agencies and partners; team-oriented and collaborative
Ability to translate marketing and commercial objectives into value and brand equity
Key Competencies
Strategic Thinking
Innovation
Business Acumen
Judgment
Planning
Analytical
Managing Team
Key Relationships
Internal: Media Planning, PR & Influencer, eCommerce
External: Agency Partners (Media/Social/PR/Influencer)
What We Offer
Fast-paced, entrepreneurial environment with national impact
Competitive salary and annual performance-based bonuses
Full suite of benefits including medical and wellness benefits, 401(k) match, paid time off, and more
The salary range for this role is a base salary of $161,300 - $210,000. Base salaries are determined during our interview process, by assessing a candidate’s experience and skill set against internal peers and against the scope and responsibilities of the position.
Proximo is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment based on race, color, sex (including pregnancy), sexual orientation, gender identity or expression, religion, national origin, citizenship status, age, genetic information, disability, or other protected characteristics.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Beverage Manufacturing
Referrals increase your chances of interviewing at Jose Cuervo by 2x
Get notified about new Digital Director jobs in
New Jersey, United States .
#J-18808-Ljbffr