Launch Potato
Senior Machine Learning Engineer, Ad Performance
Launch Potato, Florida, New York, United States
Overview
Senior Machine Learning Engineer, Ad Performance at Launch Potato. This role focuses on building ML software and infrastructure that drives ad performance and user engagement at scale, at the intersection of advertising algorithms, personalization, and optimization. COMPENSATION:
$165,000 - $215,000 per year, paid semi-monthly. Why Join Us
Launch Potato is a profitable digital media company connecting consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Responsibilities
Your mission: Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. Develop and scale advertising algorithms that optimize engagement and revenue simultaneously. Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance. Build scalable infrastructure to support real-time ad decisioning across millions of requests per day. Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs. Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery. Collaborate with global teams across product, data, and engineering to launch high-impact ad features. Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage. Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems. Proven experience optimizing ad performance using both mature models and emerging ML technologies. Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV. Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch). Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP). Strong analytical problem-solving skills with a proven track record of delivering measurable results. Excellent communication, teamwork, and project management skills. About the Role
In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building ML software and infrastructure that drives ad performance and user engagement at global scale. How We Compensate
Total compensation includes base salary and a profit-sharing bonus, with future increases based on company and personal performance. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Equal Opportunity
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability status, or other legally protected characteristics.
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Senior Machine Learning Engineer, Ad Performance at Launch Potato. This role focuses on building ML software and infrastructure that drives ad performance and user engagement at scale, at the intersection of advertising algorithms, personalization, and optimization. COMPENSATION:
$165,000 - $215,000 per year, paid semi-monthly. Why Join Us
Launch Potato is a profitable digital media company connecting consumers with leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we foster a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. Responsibilities
Your mission: Elevate Launch Potato’s advertising performance by building scalable, production-ready ML systems that optimize revenue while enhancing user experience. Collaborate across teams to design, deploy, and refine algorithms that improve ad targeting, relevance, and efficiency at global scale. Develop and scale advertising algorithms that optimize engagement and revenue simultaneously. Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance. Build scalable infrastructure to support real-time ad decisioning across millions of requests per day. Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs. Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery. Collaborate with global teams across product, data, and engineering to launch high-impact ad features. Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage. Qualifications
5+ years of software development and ML engineering, including 3+ years focused on advertising systems. Proven experience optimizing ad performance using both mature models and emerging ML technologies. Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV. Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch). Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP). Strong analytical problem-solving skills with a proven track record of delivering measurable results. Excellent communication, teamwork, and project management skills. About the Role
In this role, you’ll work at the intersection of advertising algorithms, personalization, and optimization, building ML software and infrastructure that drives ad performance and user engagement at global scale. How We Compensate
Total compensation includes base salary and a profit-sharing bonus, with future increases based on company and personal performance. Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Equal Opportunity
Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, protected veteran status, disability status, or other legally protected characteristics.
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