Live Nation Entertainment
Insomniac - Marketing Campaign Specialist, YouTube
Live Nation Entertainment, Calabasas, California, United States, 91302
Insomniac - Marketing Campaign Specialist, YouTube
Join to apply for the Insomniac - Marketing Campaign Specialist, YouTube role at Live Nation Entertainment Get AI-powered advice on this job and more exclusive features. WHO ARE YOU?
Do you enjoy dance music? Do you excel at marketing specifically in the YouTube space? We are looking for a highly motivated self-starter who embodies a passion for dance culture and a love of marketing. THE ROLE
Insomniac is looking for an enthusiastic and experienced Marketing Specialist to oversee the operations and growth strategy of YouTube. The Marketing Campaign Specialist, YouTube requires an experienced digital leader with exceptional organizational and project management skills. This position will report to the Director of Brand Strategy. This is not a remote position. Responsibilities
Specialize in creating and executing marketing campaigns in coordination with Strategic Stakeholders, with a strong focus on YouTube as a primary content and promotional channel with leading cross-functional teams across digital advertising, social media, integrated technology, etc. Own the YouTube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement Work in tandem with third party agencies for operation, management, and execution of YouTube initiatives. Partner closely with event marketing leads to integrate YouTube-first campaigns with broader marketing initiatives. Lead internal & external meetings clearly articulating campaign objectives and YouTube-specific strategies and opportunities. Analyze week-to-week performance data, including YouTube channel analytics, social media engagement, and paid media, adapting marketing plans based on insights and regularly communicating targets and metrics to internal and external partners. Stay on top of platform trends, content formats, algorithm updates, and YouTube best practices, ensuring campaigns are innovative, optimized, and aligned with current digital behavior. Recommend process improvement initiatives that optimize the overall marketing and YouTube content development workflow. Partner with in-house design and media teams to develop YouTube-optimized assets. Hire and manage independent video editors, animators, and YouTube specialists as needed to support initiatives. Lead the execution of on-site marketing efforts across media, social, and content capture — including planning for livestreaming, real-time content, and post-event recaps. Ensure timely and accurate approvals for all marketing and YouTube/media assets. Support recruitment, training, and onboarding of team members, including those supporting video and YouTube operations. Train and provide support in onboarding team members, clients, vendors and partners when needed Other projects and responsibilities as assigned. Qualifications
3+ years relevant experience in marketing and/or music, with demonstrated expertise in YouTube marketing, audience development, or content strategy. Deep understanding of the YouTube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem. Exceptionally high attention to detail while working in a fast-paced environment. Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands. Strong communicator who is comfortable leading strategy and presenting YouTube insights and campaign results. Proven ability to lead and execute complex, high-volume marketing campaigns, particularly YouTube-centric campaigns. Strong copywriting skills with the ability to write compelling YouTube titles, descriptions, and calls-to-action in brand voice. Experience managing multiple timelines, adapting quickly, and collaborating across departments. Bonus: Experience with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut. Willingness to execute or oversee off-hours publishing and monitoring of YouTube content when needed. Work Environment
Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations Must be able to work in open concept office space Equal Employment Opportunity
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. We will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Insomniac strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, disability, marital status, domestic partner status, medical condition, genetic information, military status, national origin, citizenship, race, sex, gender identity, gender expression, sexual orientation, or any other basis protected by law. We will consider qualified applicants with criminal histories in a manner consistent with local fair chance laws. We also provide reasonable accommodations for qualified individuals with a disability and for pregnancy-related accommodations as required by law. Hiring Practices
The job description is intended to indicate the general nature and level of work performed by employees within this classification and is not a comprehensive inventory of all duties. Insomniac’s recruitment policies may include referrals, outside advertising, employment agencies, and other avenues. Salary
Hiring Salary Range: $70,000.00 - 85,000.00 USD. This reflects California law and is based on a successful California applicant. Other locations may vary. Notes
This description may include references to other roles, locations, or salaries as part of a broader job board listing.
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Join to apply for the Insomniac - Marketing Campaign Specialist, YouTube role at Live Nation Entertainment Get AI-powered advice on this job and more exclusive features. WHO ARE YOU?
Do you enjoy dance music? Do you excel at marketing specifically in the YouTube space? We are looking for a highly motivated self-starter who embodies a passion for dance culture and a love of marketing. THE ROLE
Insomniac is looking for an enthusiastic and experienced Marketing Specialist to oversee the operations and growth strategy of YouTube. The Marketing Campaign Specialist, YouTube requires an experienced digital leader with exceptional organizational and project management skills. This position will report to the Director of Brand Strategy. This is not a remote position. Responsibilities
Specialize in creating and executing marketing campaigns in coordination with Strategic Stakeholders, with a strong focus on YouTube as a primary content and promotional channel with leading cross-functional teams across digital advertising, social media, integrated technology, etc. Own the YouTube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement Work in tandem with third party agencies for operation, management, and execution of YouTube initiatives. Partner closely with event marketing leads to integrate YouTube-first campaigns with broader marketing initiatives. Lead internal & external meetings clearly articulating campaign objectives and YouTube-specific strategies and opportunities. Analyze week-to-week performance data, including YouTube channel analytics, social media engagement, and paid media, adapting marketing plans based on insights and regularly communicating targets and metrics to internal and external partners. Stay on top of platform trends, content formats, algorithm updates, and YouTube best practices, ensuring campaigns are innovative, optimized, and aligned with current digital behavior. Recommend process improvement initiatives that optimize the overall marketing and YouTube content development workflow. Partner with in-house design and media teams to develop YouTube-optimized assets. Hire and manage independent video editors, animators, and YouTube specialists as needed to support initiatives. Lead the execution of on-site marketing efforts across media, social, and content capture — including planning for livestreaming, real-time content, and post-event recaps. Ensure timely and accurate approvals for all marketing and YouTube/media assets. Support recruitment, training, and onboarding of team members, including those supporting video and YouTube operations. Train and provide support in onboarding team members, clients, vendors and partners when needed Other projects and responsibilities as assigned. Qualifications
3+ years relevant experience in marketing and/or music, with demonstrated expertise in YouTube marketing, audience development, or content strategy. Deep understanding of the YouTube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem. Exceptionally high attention to detail while working in a fast-paced environment. Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands. Strong communicator who is comfortable leading strategy and presenting YouTube insights and campaign results. Proven ability to lead and execute complex, high-volume marketing campaigns, particularly YouTube-centric campaigns. Strong copywriting skills with the ability to write compelling YouTube titles, descriptions, and calls-to-action in brand voice. Experience managing multiple timelines, adapting quickly, and collaborating across departments. Bonus: Experience with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut. Willingness to execute or oversee off-hours publishing and monitoring of YouTube content when needed. Work Environment
Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event locations Must be able to work in open concept office space Equal Employment Opportunity
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. We will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. Insomniac strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, disability, marital status, domestic partner status, medical condition, genetic information, military status, national origin, citizenship, race, sex, gender identity, gender expression, sexual orientation, or any other basis protected by law. We will consider qualified applicants with criminal histories in a manner consistent with local fair chance laws. We also provide reasonable accommodations for qualified individuals with a disability and for pregnancy-related accommodations as required by law. Hiring Practices
The job description is intended to indicate the general nature and level of work performed by employees within this classification and is not a comprehensive inventory of all duties. Insomniac’s recruitment policies may include referrals, outside advertising, employment agencies, and other avenues. Salary
Hiring Salary Range: $70,000.00 - 85,000.00 USD. This reflects California law and is based on a successful California applicant. Other locations may vary. Notes
This description may include references to other roles, locations, or salaries as part of a broader job board listing.
#J-18808-Ljbffr