Serta Simmons Bedding, LLC
Sr. Director, Digital Strategy
Serta Simmons Bedding, LLC, Atlanta, Georgia, United States, 30383
Join to apply for the
Sr. Director, Digital Strategy
role at
Serta Simmons Bedding, LLC .
Be Part of the Future of Sleep!
At Serta Simmons Bedding (SSB), we're a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage, we own iconic brands including
Serta®, Beautyrest®, Simmons®
and
Tuft & Needle® .
Position Overview As the Senior Director Digital Strategy, you will drive the growth and optimization of SSB's DTC business. Reporting to the Sr. Vice President of DTC, you will lead digital strategies to transform the site experience, balance strategic thinking with hands-on execution to build scalable processes and an intentional team structure, accelerate growth, and strengthen consumer engagement across our portfolio of brands. This position is based in Atlanta, GA, with a strong preference for candidates currently residing in the Atlanta area. Relocation assistance is not available.
What You'll Do
Translate the SVP DTC’s strategic vision into actionable business plans with measurable outcomes.
Identify a multi-year strategic roadmap to grow Serta’s DTC business.
Own the day-to-day performance of Serta Simmons’ DTC sites, accountable for conversion and revenue goals.
Collaborate with analytics partners to understand site performance and leverage insights to improve KPIs and inform decision making.
Oversee site operations, merchandising, and consumer journey optimization.
Ensure DTC strategy complements and supports broader omnichannel initiatives across retail and wholesale.
Oversee and refine SEO strategy focused on improving ranking, content, authority and technical aspects to drive relevant organic traffic.
Oversee testing and personalization strategies to improve the consumer journey and drive conversion rate optimization.
Partner with traffic and media partners to maximize ROI across channels.
Collaborate with buying and sales partners to ensure revenue targets and digital priorities align with demand planning and inventory investments.
Collaborate with marketing partners to improve loyalty and consumer lifetime value.
Manage external partners, collaborating with creative and technical partners to execute deliverables.
Build, mentor, and lead a high-performing team with expertise in eCommerce operations, digital marketing, and consumer experience.
Foster a collaborative, results-driven culture.
What You'll Bring
Bachelor’s degree in business administration, Marketing, eCommerce, Digital Strategy, or a related field.
Master’s degree (MBA or similar) preferred, especially with a concentration in Marketing, Strategy, or Digital Transformation.
12–15+ years of professional experience in digital strategy, eCommerce, or DTC businesses.
Proven track record of driving growth and profitability for large-scale DTC or eCommerce organizations.
Leadership experience managing multi-functional digital/eCommerce teams (site operations, merchandising, UX, SEO, CRO, analytics, etc.).
Hands-on experience in collaborating cross-functionally with marketing, sales, product, technology, and supply chain teams.
Experience in consumer goods/retail strongly preferred; exposure to mattress, furniture, or other considered-purchase categories is a plus.
Core Competencies Strategic & Analytical
Translate business vision into multi-year digital roadmaps.
Strong analytical acumen with data- and insight-driven KPI management.
Financial literacy to manage budgets, forecast, and optimize ROI.
Digital & Technical
Expertise in eCommerce platforms (e.g., Shopify Plus, Salesforce Commerce Cloud, Magento, or similar).
Deep understanding of SEO, CRO, personalization, and digital merchandising best practices.
Familiarity with digital marketing tech stack (CRM, CDP, ESPs, tag management, testing tools).
Leadership & Collaboration
Demonstrated success in building and mentoring high-performing teams.
Strong cross-functional collaboration skills, influencing senior leadership and peers.
Skilled in change management and scaling digital processes across large organizations.
Consumer Focus
Passion for consumer journey optimization and loyalty/lifetime value strategies.
Ability to balance brand-building with performance marketing and revenue growth.
Why Work at Serta Simmons Bedding? Join a diverse team committed to helping people sleep better. We offer inspiring career opportunities, competitive benefits, and the chance to be part of the future of sleep.
Benefits and Perks (USA, Salary non-union – optional):
Health, Dental, and Vision
Annual contribution to HSA
401(k) with company match
PTO / Vacation
12 company holidays
Sick days
Company paid short- and long-term disability
Paid parental leave
Discount programs including friends and family discounts
Referral Bonus
Tuition Reimbursement
Employees are required to comply with COVID policies established by a vendor or customer. SSB will provide reasonable accommodations as required by law. The hiring salary range applies where legally required; starting pay depends on location, experience, and education. Benefits include medical, dental, vision, 401(k), life insurance, disability, tuition assistance, and PTO where applicable.
Additional Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Manufacturing
Note: This posting is for the Sr. Director, Digital Strategy role in Atlanta, GA. Referrals increase your chances of interviewing. If you are viewing elsewhere, ensure you’re on the official SSB careers site.
#J-18808-Ljbffr
Sr. Director, Digital Strategy
role at
Serta Simmons Bedding, LLC .
Be Part of the Future of Sleep!
At Serta Simmons Bedding (SSB), we're a leading global sleep company with a mission to help people sleep better so they can live healthier lives. With a 150-year heritage, we own iconic brands including
Serta®, Beautyrest®, Simmons®
and
Tuft & Needle® .
Position Overview As the Senior Director Digital Strategy, you will drive the growth and optimization of SSB's DTC business. Reporting to the Sr. Vice President of DTC, you will lead digital strategies to transform the site experience, balance strategic thinking with hands-on execution to build scalable processes and an intentional team structure, accelerate growth, and strengthen consumer engagement across our portfolio of brands. This position is based in Atlanta, GA, with a strong preference for candidates currently residing in the Atlanta area. Relocation assistance is not available.
What You'll Do
Translate the SVP DTC’s strategic vision into actionable business plans with measurable outcomes.
Identify a multi-year strategic roadmap to grow Serta’s DTC business.
Own the day-to-day performance of Serta Simmons’ DTC sites, accountable for conversion and revenue goals.
Collaborate with analytics partners to understand site performance and leverage insights to improve KPIs and inform decision making.
Oversee site operations, merchandising, and consumer journey optimization.
Ensure DTC strategy complements and supports broader omnichannel initiatives across retail and wholesale.
Oversee and refine SEO strategy focused on improving ranking, content, authority and technical aspects to drive relevant organic traffic.
Oversee testing and personalization strategies to improve the consumer journey and drive conversion rate optimization.
Partner with traffic and media partners to maximize ROI across channels.
Collaborate with buying and sales partners to ensure revenue targets and digital priorities align with demand planning and inventory investments.
Collaborate with marketing partners to improve loyalty and consumer lifetime value.
Manage external partners, collaborating with creative and technical partners to execute deliverables.
Build, mentor, and lead a high-performing team with expertise in eCommerce operations, digital marketing, and consumer experience.
Foster a collaborative, results-driven culture.
What You'll Bring
Bachelor’s degree in business administration, Marketing, eCommerce, Digital Strategy, or a related field.
Master’s degree (MBA or similar) preferred, especially with a concentration in Marketing, Strategy, or Digital Transformation.
12–15+ years of professional experience in digital strategy, eCommerce, or DTC businesses.
Proven track record of driving growth and profitability for large-scale DTC or eCommerce organizations.
Leadership experience managing multi-functional digital/eCommerce teams (site operations, merchandising, UX, SEO, CRO, analytics, etc.).
Hands-on experience in collaborating cross-functionally with marketing, sales, product, technology, and supply chain teams.
Experience in consumer goods/retail strongly preferred; exposure to mattress, furniture, or other considered-purchase categories is a plus.
Core Competencies Strategic & Analytical
Translate business vision into multi-year digital roadmaps.
Strong analytical acumen with data- and insight-driven KPI management.
Financial literacy to manage budgets, forecast, and optimize ROI.
Digital & Technical
Expertise in eCommerce platforms (e.g., Shopify Plus, Salesforce Commerce Cloud, Magento, or similar).
Deep understanding of SEO, CRO, personalization, and digital merchandising best practices.
Familiarity with digital marketing tech stack (CRM, CDP, ESPs, tag management, testing tools).
Leadership & Collaboration
Demonstrated success in building and mentoring high-performing teams.
Strong cross-functional collaboration skills, influencing senior leadership and peers.
Skilled in change management and scaling digital processes across large organizations.
Consumer Focus
Passion for consumer journey optimization and loyalty/lifetime value strategies.
Ability to balance brand-building with performance marketing and revenue growth.
Why Work at Serta Simmons Bedding? Join a diverse team committed to helping people sleep better. We offer inspiring career opportunities, competitive benefits, and the chance to be part of the future of sleep.
Benefits and Perks (USA, Salary non-union – optional):
Health, Dental, and Vision
Annual contribution to HSA
401(k) with company match
PTO / Vacation
12 company holidays
Sick days
Company paid short- and long-term disability
Paid parental leave
Discount programs including friends and family discounts
Referral Bonus
Tuition Reimbursement
Employees are required to comply with COVID policies established by a vendor or customer. SSB will provide reasonable accommodations as required by law. The hiring salary range applies where legally required; starting pay depends on location, experience, and education. Benefits include medical, dental, vision, 401(k), life insurance, disability, tuition assistance, and PTO where applicable.
Additional Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Manufacturing
Note: This posting is for the Sr. Director, Digital Strategy role in Atlanta, GA. Referrals increase your chances of interviewing. If you are viewing elsewhere, ensure you’re on the official SSB careers site.
#J-18808-Ljbffr