Ferrero
Overview
Ferrero is a family-owned company with a progressive and global outlook and iconic brands. We’re looking for a Trade Marketing Manager to manage the Premium Chocolate portfolio. In this role, you will be responsible for the in-store activity plan to execute the brand strategy at retail. This includes developing and cascading the Go to Market plan detailing the execution standards for distribution, shelving, merchandising, and pricing (DSMP). You will own the in-store activity calendar for the brand and the DSMP and Financial KPI attainment for assigned brands/segments. The Trade Marketing Manager will be based in our US Headquarters in Parsippany, NJ and reports to the Trade Marketing Director of Premium Chocolate.
Responsibilities
Ensure attainment of Main aisle Premium Chocolate portfolio KPI targets including KPI tracking and action plans
Lead the preparation of the sales tool kits (e.g., selling stories) with Customer, Marketing, and ShopCom teams to develop actionable plans to drive accelerated growth and improve profitability of the current portfolio and in support of new launches or initiatives
Develop Go-to-Market deck and initiatives based on Marketing priorities focused on key windows ensuring balance and appropriate focus among brands
Track promo calendarization at strategic customers and identify opportunities to improve sales with improved promo calendar
Provide input into demand planning process to ensure customer trends are accurately reflected in forecasts – focus on display and distribution impactors
Partner with Category Trade Marketing, Marketing and Category Management to develop appropriate range by channel to maximize distribution, sales and profitability for both Everyday and Seasonal portfolio
Propose the S&OP budget (volume and revenue) of the assigned brands in collaboration with Demand Planning & Marketing
Ensure clear lines of communication between Trade Marketing, Brand Marketing and Customer Teams
Monitor customer team performance and engage with teams as necessary to ensure KPI and S&OP goals
Deliver performance management reporting: new item performance tracking, monthly business review insights and implications
Own the Sales connect by anticipating key topics, informing on priorities and monitoring follow-up actions
Qualifications
Bachelor’s degree required; MBA is a plus
5-7 years of relevant experience required; CPG Food experience is preferred with Customer Management experience
Multi-channel CPG experience including, Club, Mass, Grocery, Dollar, e-Comm & EU Discounters
Brand / Trade / Customer Marketing experience, supporting delivery of effective Joint Business Plans
Knowledge of Trade Promotional Management and Seasonal Confections
Strong communication skills with an ability to outline and reinforce the Trade Marketing & DSMP strategy
Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
Commercially astute with strong business sense and excellent problem solving / analytical skills
Employment type
Full-time
Location
Parsippany, NJ
Equal Opportunity Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
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Ferrero is a family-owned company with a progressive and global outlook and iconic brands. We’re looking for a Trade Marketing Manager to manage the Premium Chocolate portfolio. In this role, you will be responsible for the in-store activity plan to execute the brand strategy at retail. This includes developing and cascading the Go to Market plan detailing the execution standards for distribution, shelving, merchandising, and pricing (DSMP). You will own the in-store activity calendar for the brand and the DSMP and Financial KPI attainment for assigned brands/segments. The Trade Marketing Manager will be based in our US Headquarters in Parsippany, NJ and reports to the Trade Marketing Director of Premium Chocolate.
Responsibilities
Ensure attainment of Main aisle Premium Chocolate portfolio KPI targets including KPI tracking and action plans
Lead the preparation of the sales tool kits (e.g., selling stories) with Customer, Marketing, and ShopCom teams to develop actionable plans to drive accelerated growth and improve profitability of the current portfolio and in support of new launches or initiatives
Develop Go-to-Market deck and initiatives based on Marketing priorities focused on key windows ensuring balance and appropriate focus among brands
Track promo calendarization at strategic customers and identify opportunities to improve sales with improved promo calendar
Provide input into demand planning process to ensure customer trends are accurately reflected in forecasts – focus on display and distribution impactors
Partner with Category Trade Marketing, Marketing and Category Management to develop appropriate range by channel to maximize distribution, sales and profitability for both Everyday and Seasonal portfolio
Propose the S&OP budget (volume and revenue) of the assigned brands in collaboration with Demand Planning & Marketing
Ensure clear lines of communication between Trade Marketing, Brand Marketing and Customer Teams
Monitor customer team performance and engage with teams as necessary to ensure KPI and S&OP goals
Deliver performance management reporting: new item performance tracking, monthly business review insights and implications
Own the Sales connect by anticipating key topics, informing on priorities and monitoring follow-up actions
Qualifications
Bachelor’s degree required; MBA is a plus
5-7 years of relevant experience required; CPG Food experience is preferred with Customer Management experience
Multi-channel CPG experience including, Club, Mass, Grocery, Dollar, e-Comm & EU Discounters
Brand / Trade / Customer Marketing experience, supporting delivery of effective Joint Business Plans
Knowledge of Trade Promotional Management and Seasonal Confections
Strong communication skills with an ability to outline and reinforce the Trade Marketing & DSMP strategy
Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
Commercially astute with strong business sense and excellent problem solving / analytical skills
Employment type
Full-time
Location
Parsippany, NJ
Equal Opportunity Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
#J-18808-Ljbffr