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EllaOla

Finance Manager

EllaOla, New York, New York, us, 10261

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Overview

EllaOla is a premium family wellness brand based in New York City. We developed our products with a team of Harvard dermatologists and pediatricians to create a science-first wellness brand offering the safest and most effective for the whole family. Featured in Harper Bazaar, Glamour, Forbes, Town & Country and Marie Claire and sold in Nordstrom, Macy's, Bloomingdales and Babylist. Role Description

We are looking for a

Controller

who can thrive on both strategic analysis and hands-on execution. You’ll lead budgeting and forecasting, manage monthly closes, and provide financial insights that help drive company growth and profitability. Key Responsibilities

Lead the annual and quarterly budgeting process; build models for revenue, margin, and cash flow forecasting Prepare and analyze monthly financial reports, including budget vs. actuals and variance analysis Manage month-end close activities in partnership with external accounting teams (journal entries, accruals, reconciliations, balance sheet reviews) Maintain accurate, GAAP-compliant financials and ensure timely reporting Partner with department leads to align budgets, track spend, and optimize resource allocation Develop and maintain KPI dashboards (e.g., CAC, ROAS, LTV, contribution margin) Prepare board and investor materials with clear financial insights and commentary Identify opportunities to improve financial systems, automate reporting, and streamline workflows Collaborate cross-functionally with Marketing, Operations, and Product to ensure financial transparency and accountability Qualifications

Prior experience in DTC or consumer brands Bachelor’s degree in Accounting, Finance, or Economics (CPA or MBA a plus) 4–8 years of experience in FP&A, accounting, or corporate finance Strong understanding of GAAP and financial statements Advanced Excel / Google Sheets modeling skills Experience with QuickBooks, NetSuite, or similar software Analytical, detail-oriented, and comfortable working in a fast-paced, high-growth environment

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