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Park Bank - Madison

Senior Marketing Coordinator

Park Bank - Madison, Madison, Wisconsin, us, 53774

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Park Bank is hiring our newest Senior Marketing Coordinator to join the organization. Reporting to the VP of Marketing & Communications, the Senior Marketing Coordinator will be a dynamic addition to the team, helping drive the bank's marketing strategies and content development. This is a creative role focused on digital marketing with a desire to grow in a community-driven organization. The Senior Marketing Coordinator will work closely with the Marketing team onsite to develop high-quality content across various platforms. You are creative, collaborative, and take initiative on projects. You will lead marketing campaigns, manage day-to-day activities, and partner with internal teams and external vendors to creatively represent Park Bank's brand through impactful marketing initiatives.

Overview Work Location: 1815 Greenway Cross, Madison, WI 53713

Responsibilities

Confidently understand digital marketing tactics and channels, including email marketing, social media, blog writing, webinars, search and display advertising, SEO, and SEM.

Maintain the bank's social media efforts, including posting structure and content calendar.

Work closely with the Creative Specialist to develop high quality marketing content such as graphics, videos, blogs, social media posts, and community success pieces.

Craft high-performing email campaigns using marketing automation to nurture leads and drive engagement.

Edit and proofread marketing communications, content, graphics, and other media assets to ensure brand alignment and visual standards.

Monitor and update website content to keep it up-to-date, user-friendly, and optimized for SEO.

Provide support for internal or external events.

Coordinate internal and external client communication strategies in collaboration with the VP of Marketing & Communications.

Qualifications

Bachelor's Degree in Marketing, Communications, Business, or related field. Equivalent experience also accepted.

5+ years of experience in marketing, with a focus on digital, content development, or equivalent combination of education and experience.

Team Player who can also take initiative and work independently.

Strong written and verbal communication skills and excellent project management skills.

Community-driven mindset.

Why Work for Park Bank? Robust Benefit Package including Medical, Dental, Vision, etc. Four Different Benefit Packages to Choose What Fits Your Needs Best. 10 Paid Holidays (Including Your Birthday). PTO That Increases Each Year of Service. Generous 401K Company Match. Wellness Reimbursement.

For full info follow application link is not included here.

Equal Employment Opportunity Park Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status and protected veteran status.

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