VirtualVocations
A company is looking for a Vice President of Marketing to lead its growth and member engagement strategies.
Key Responsibilities
Build and implement an integrated marketing plan focusing on brand storytelling and lifecycle engagement Lead brand presence across various platforms and oversee thought leadership initiatives Create member lifecycle programs to drive activation, engagement, and retention Qualifications
8+ years in marketing, with 3-5 years in leadership roles within membership or subscription models Proven experience in integrated brand and lifecycle marketing Experience managing agencies for acquisition programs Familiarity with AI tools for marketing and personalization Preferred experience in B2B SaaS or professional development
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Build and implement an integrated marketing plan focusing on brand storytelling and lifecycle engagement Lead brand presence across various platforms and oversee thought leadership initiatives Create member lifecycle programs to drive activation, engagement, and retention Qualifications
8+ years in marketing, with 3-5 years in leadership roles within membership or subscription models Proven experience in integrated brand and lifecycle marketing Experience managing agencies for acquisition programs Familiarity with AI tools for marketing and personalization Preferred experience in B2B SaaS or professional development
#J-18808-Ljbffr