Medik8
Retail Marketing Director – Medik8
Location: New York, NY (Hybrid) • Full-time • Salary Range: $145‑165K/year (dependent on experience)
Medik8 is a UK‑based clinical skincare brand built on science, innovation, and a mission to deliver visible results without compromise. With a growing global presence and rapid expansion in the U.S. market, we are looking for a
Director of U.S. Retail Trade Marketing
to lead our retail marketing strategy and execution across U.S. retail partners.
Role Overview As the Director of Retail Marketing, you will drive the end‑to‑end planning, execution, and optimization of retail activations that grow awareness, increase conversion, and foster brand loyalty in‑store and online.
Key Responsibilities
Lead Retail Marketing Strategy:
Build and execute seasonal and long‑term trade marketing plans aligned with brand goals and retailer priorities.
Product Launches:
Own full 360° launch execution — toolkits, timelines, asset delivery, PDP content, and in‑store support.
Retailer Relationships:
Partner closely with sales and key retailers on joint business planning, presentations, and market meetings.
Omnichannel Planning:
Collaborate with Digital, Social, Media and Global teams to drive visibility across in‑store and online retailer platforms.
Promotional Planning:
Manage promotional calendars, sampling programs, and budget allocations. Track ROI and optimize performance.
Asset Development:
Brief and manage creative development for all retailer needs, including social, media, dotcom, and POS/POP.
Cross‑Functional Collaboration:
Serve as a key point of contact for internal teams (Sales, Creative, VM, Education, PR, Product Development).
Performance & Insights:
Analyze retailer sell‑out data, brand post‑campaign performance, shopper behavior, and competitive activity to drive future strategy.
Marketing Planning & Campaign Execution
Develop and lead seasonal and long‑term, retailer‑specific marketing strategies.
Own end‑to‑end execution of product launches, exclusives, and promotional programs.
Create and distribute comprehensive campaign toolkits, calendars, and launch timelines.
Partner with Global Marketing to align campaign messaging, creative, and content across all retail touchpoints.
Manage and deliver retailer creative needs from briefing to execution (dotcom, media, social, collateral).
Collaborate with PR/Social teams to amplify launches and drive digital engagement.
Oversee retailer PDP asset development; review and refine copy and visuals to improve conversion.
Maintain internal trackers and calendars to support visibility and alignment.
Sampling & Budget Oversight
Monitor and manage trade marketing budgets, ensuring efficient use of resources.
Own and optimize retailer sampling programs, including budgeting, forecasting, ordering, and shipping.
Partner with Sales and Account teams on market‑week meetings, retailer updates, and strategy sessions.
Lead preparation of all presentations and decks for internal and external meetings.
Monitor retailer readiness and manage communication for launches and activations.
Respond to retailer‑specific ad‑hoc requests with speed and clarity.
Operational Excellence
Develop accurate sales forecasts and reporting to drive informed decision‑making and create processes for the wider sales team.
Streamline sales operations including inventory (retail, testers, samples), pricing, and promotional strategies for overall sales team.
Create KPIs for the wholesale department to trace sell‑in to sell‑through impact.
Build a trade marketing team, currently with one direct report, with opportunity to scale.
Strong communication and presentation skills – you can influence at all levels.
Who You Are
7+ years of retail/trade marketing experience in the beauty industry (skincare preferred).
Proven success record of scaling a beauty brand at Sephora or Ulta.
Deep experience launching products and building 360° campaigns, and fostering strong relationships with Sephora or Ulta.
Proven ability to work cross‑functionally across Sales, Creative, Education, and Digital.
Financially savvy – strong understanding of ROI, retail KPIs, and the impact of trade marketing on the bottom line. Prior full ownership of trade marketing spend budget.
Strategic thinker with a creative mindset and operational excellence.
Detail‑obsessed, deadline‑driven, and able to juggle multiple projects in a fast‑paced environment.
Passionate about the beauty consumer and what drives them to purchase—both in‑store and online.
About Us Founded in 2009 by UK scientists and brothers Elliot and Daniel Isaacs, we are a British B Corp™ certified dermatological skincare brand. Our age‑defying heroes deliver results without compromise, anchored by a pioneering CSA Philosophy® combining vitamin C, sunscreen, vitamin A, and retinoids. We champion sustainability, quality, and integrity, and we are proud to foster a collaborative, inclusive culture.
Benefits
Comprehensive benefits package including paid time off, holidays, health insurance, and retirement plans.
Flexible & hybrid work model with a minimum of 2 days per week in the NYC office.
Cell phone and Wi‑Fi stipend for working from home.
Annual product allowance and discounts.
Annual discretionary bonus based on performance.
Quarterly U.S. team‑building activities.
DE&I Statement At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches, and perspectives, and we are committed to building a workforce as diverse as our consumer base—creating an equitable, inclusive culture where every colleague can bring their whole selves to work.
Our DE&I ethos flows through our recruitment process. Studies show that minority groupings tend to apply for roles only when they meet 100% of the role requirements, while non‑minority groupings tend to apply when they meet only 60% of the requirements. The requirements listed in our job descriptions are guidelines, not hard and fast rules. If you meet 60%+ of the role specifications and are passionate, excited, and feel you can fulfill the rest, we want to hear from you!
#J-18808-Ljbffr
Medik8 is a UK‑based clinical skincare brand built on science, innovation, and a mission to deliver visible results without compromise. With a growing global presence and rapid expansion in the U.S. market, we are looking for a
Director of U.S. Retail Trade Marketing
to lead our retail marketing strategy and execution across U.S. retail partners.
Role Overview As the Director of Retail Marketing, you will drive the end‑to‑end planning, execution, and optimization of retail activations that grow awareness, increase conversion, and foster brand loyalty in‑store and online.
Key Responsibilities
Lead Retail Marketing Strategy:
Build and execute seasonal and long‑term trade marketing plans aligned with brand goals and retailer priorities.
Product Launches:
Own full 360° launch execution — toolkits, timelines, asset delivery, PDP content, and in‑store support.
Retailer Relationships:
Partner closely with sales and key retailers on joint business planning, presentations, and market meetings.
Omnichannel Planning:
Collaborate with Digital, Social, Media and Global teams to drive visibility across in‑store and online retailer platforms.
Promotional Planning:
Manage promotional calendars, sampling programs, and budget allocations. Track ROI and optimize performance.
Asset Development:
Brief and manage creative development for all retailer needs, including social, media, dotcom, and POS/POP.
Cross‑Functional Collaboration:
Serve as a key point of contact for internal teams (Sales, Creative, VM, Education, PR, Product Development).
Performance & Insights:
Analyze retailer sell‑out data, brand post‑campaign performance, shopper behavior, and competitive activity to drive future strategy.
Marketing Planning & Campaign Execution
Develop and lead seasonal and long‑term, retailer‑specific marketing strategies.
Own end‑to‑end execution of product launches, exclusives, and promotional programs.
Create and distribute comprehensive campaign toolkits, calendars, and launch timelines.
Partner with Global Marketing to align campaign messaging, creative, and content across all retail touchpoints.
Manage and deliver retailer creative needs from briefing to execution (dotcom, media, social, collateral).
Collaborate with PR/Social teams to amplify launches and drive digital engagement.
Oversee retailer PDP asset development; review and refine copy and visuals to improve conversion.
Maintain internal trackers and calendars to support visibility and alignment.
Sampling & Budget Oversight
Monitor and manage trade marketing budgets, ensuring efficient use of resources.
Own and optimize retailer sampling programs, including budgeting, forecasting, ordering, and shipping.
Partner with Sales and Account teams on market‑week meetings, retailer updates, and strategy sessions.
Lead preparation of all presentations and decks for internal and external meetings.
Monitor retailer readiness and manage communication for launches and activations.
Respond to retailer‑specific ad‑hoc requests with speed and clarity.
Operational Excellence
Develop accurate sales forecasts and reporting to drive informed decision‑making and create processes for the wider sales team.
Streamline sales operations including inventory (retail, testers, samples), pricing, and promotional strategies for overall sales team.
Create KPIs for the wholesale department to trace sell‑in to sell‑through impact.
Build a trade marketing team, currently with one direct report, with opportunity to scale.
Strong communication and presentation skills – you can influence at all levels.
Who You Are
7+ years of retail/trade marketing experience in the beauty industry (skincare preferred).
Proven success record of scaling a beauty brand at Sephora or Ulta.
Deep experience launching products and building 360° campaigns, and fostering strong relationships with Sephora or Ulta.
Proven ability to work cross‑functionally across Sales, Creative, Education, and Digital.
Financially savvy – strong understanding of ROI, retail KPIs, and the impact of trade marketing on the bottom line. Prior full ownership of trade marketing spend budget.
Strategic thinker with a creative mindset and operational excellence.
Detail‑obsessed, deadline‑driven, and able to juggle multiple projects in a fast‑paced environment.
Passionate about the beauty consumer and what drives them to purchase—both in‑store and online.
About Us Founded in 2009 by UK scientists and brothers Elliot and Daniel Isaacs, we are a British B Corp™ certified dermatological skincare brand. Our age‑defying heroes deliver results without compromise, anchored by a pioneering CSA Philosophy® combining vitamin C, sunscreen, vitamin A, and retinoids. We champion sustainability, quality, and integrity, and we are proud to foster a collaborative, inclusive culture.
Benefits
Comprehensive benefits package including paid time off, holidays, health insurance, and retirement plans.
Flexible & hybrid work model with a minimum of 2 days per week in the NYC office.
Cell phone and Wi‑Fi stipend for working from home.
Annual product allowance and discounts.
Annual discretionary bonus based on performance.
Quarterly U.S. team‑building activities.
DE&I Statement At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches, and perspectives, and we are committed to building a workforce as diverse as our consumer base—creating an equitable, inclusive culture where every colleague can bring their whole selves to work.
Our DE&I ethos flows through our recruitment process. Studies show that minority groupings tend to apply for roles only when they meet 100% of the role requirements, while non‑minority groupings tend to apply when they meet only 60% of the requirements. The requirements listed in our job descriptions are guidelines, not hard and fast rules. If you meet 60%+ of the role specifications and are passionate, excited, and feel you can fulfill the rest, we want to hear from you!
#J-18808-Ljbffr