Luma AI
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Growth Marketer
role at
Luma AI .
About Luma AI At Luma, we’re building multimodal AI to expand human imagination and capabilities. We believe the next leap in AI will not come from language alone but from models that can see, understand, create, and interact with the world visually. Dream Machine is just the beginning. We are creating an intelligent creative partner that helps people express what is in their mind’s eye, without needing the perfect words. Think generative AI that is not just helpful but beautifully intuitive and deeply visual. We are product-focused, fast-moving, and shipping like crazy. Our team is small, sharp, and obsessed with building things that feel magical. If that resonates, keep reading.
The Role As the first Growth Marketer at Luma, you will design and own our growth engine from the ground up. You will experiment across channels, optimize for velocity, and identify what drives adoption of our products starting with Dream Machine. This role is both strategic and scrappy: you will build systems, run experiments, and scale what works. If you think in loops, love data, and cannot resist testing new ideas, you will fit right in. Founders or builders who have worn the "growth hat" before, this might be your calling.
What a Typical Week Might Look Like
Design and launch experiments to drive user acquisition, engagement, and retention across web, social, and community channels
Dive into analytics to identify growth levers and double down on what is working
Collaborate with Product and Design to optimize the user journey and conversion funnel
Build, test, and automate growth systems using modern tools without waiting for permission
Ideate and execute rapid A/B tests, SEO initiatives, and email or performance campaigns
Share insights and wins with the broader GTM organization to help shape our go-to-market motion
The Essentials Your Background Looks Something Like:
3 to 5 years of growth marketing experience in product‑led or community‑driven companies
Proven experience running experiments that moved the needle on acquisition or retention
Hands‑on experience with growth tools such as automation, SEO, analytics, and campaign management
Analytical and data‑driven mindset; you measure, test, learn, and repeat
Comfortable operating autonomously in a high‑velocity environment
What Would Make You Exceptional
Founder or early‑stage startup experience; you have done this before even if it was not your title
Experience in creative, AI, or community‑based products
Fluency in experimentation frameworks and performance metrics
A genuine obsession with growth loops, virality, and system design
You Might Really Thrive Here If…
You love figuring out how to grow something from zero to one
You are endlessly curious and have an experiment‑first mindset
You are happiest when testing, iterating, and learning fast
You enjoy blending creative storytelling with data‑driven decision making
You want to help define the growth culture at one of the most exciting AI startups in the world
Some of the Cool Things We Are Working On…
Expanding Dream Machine, our multimodal foundation model for visual creativity
Building intelligent creative tools that feel like magic
Scaling a fast‑growing creator community exploring what is possible with generative AI
Experimenting with entirely new ways people interact with visual imagination
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr
Growth Marketer
role at
Luma AI .
About Luma AI At Luma, we’re building multimodal AI to expand human imagination and capabilities. We believe the next leap in AI will not come from language alone but from models that can see, understand, create, and interact with the world visually. Dream Machine is just the beginning. We are creating an intelligent creative partner that helps people express what is in their mind’s eye, without needing the perfect words. Think generative AI that is not just helpful but beautifully intuitive and deeply visual. We are product-focused, fast-moving, and shipping like crazy. Our team is small, sharp, and obsessed with building things that feel magical. If that resonates, keep reading.
The Role As the first Growth Marketer at Luma, you will design and own our growth engine from the ground up. You will experiment across channels, optimize for velocity, and identify what drives adoption of our products starting with Dream Machine. This role is both strategic and scrappy: you will build systems, run experiments, and scale what works. If you think in loops, love data, and cannot resist testing new ideas, you will fit right in. Founders or builders who have worn the "growth hat" before, this might be your calling.
What a Typical Week Might Look Like
Design and launch experiments to drive user acquisition, engagement, and retention across web, social, and community channels
Dive into analytics to identify growth levers and double down on what is working
Collaborate with Product and Design to optimize the user journey and conversion funnel
Build, test, and automate growth systems using modern tools without waiting for permission
Ideate and execute rapid A/B tests, SEO initiatives, and email or performance campaigns
Share insights and wins with the broader GTM organization to help shape our go-to-market motion
The Essentials Your Background Looks Something Like:
3 to 5 years of growth marketing experience in product‑led or community‑driven companies
Proven experience running experiments that moved the needle on acquisition or retention
Hands‑on experience with growth tools such as automation, SEO, analytics, and campaign management
Analytical and data‑driven mindset; you measure, test, learn, and repeat
Comfortable operating autonomously in a high‑velocity environment
What Would Make You Exceptional
Founder or early‑stage startup experience; you have done this before even if it was not your title
Experience in creative, AI, or community‑based products
Fluency in experimentation frameworks and performance metrics
A genuine obsession with growth loops, virality, and system design
You Might Really Thrive Here If…
You love figuring out how to grow something from zero to one
You are endlessly curious and have an experiment‑first mindset
You are happiest when testing, iterating, and learning fast
You enjoy blending creative storytelling with data‑driven decision making
You want to help define the growth culture at one of the most exciting AI startups in the world
Some of the Cool Things We Are Working On…
Expanding Dream Machine, our multimodal foundation model for visual creativity
Building intelligent creative tools that feel like magic
Scaling a fast‑growing creator community exploring what is possible with generative AI
Experimenting with entirely new ways people interact with visual imagination
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Software Development
#J-18808-Ljbffr