Bask and Lather Co
Brand Marketing Associate
–
Bask & Lather Co
Salary:
$65,000 – $75,000
Company:
Bask & Lather LLC (E-Commerce Haircare Company)
Location:
Westchester, NY
About Bask & Lather LLC
Bask & Lather LLC is a fast-growing e-commerce haircare brand based in Westchester, NY, dedicated to creating high-quality, science-backed, and natural haircare solutions. Our mission is to empower individuals to achieve healthy, confident, and resilient hair through innovative, effective, and affordable products.
Role Overview
We are seeking a Brand Marketing Associate with a minimum of 3+ years of experience in brand marketing within beauty, CPG, or digital marketing. This role is ideal for a results-driven marketer who thrives at the intersection of creativity and strategy. You will play a key role in developing and executing marketing initiatives that drive brand awareness, engagement, and growth across digital and retail channels.
Key Responsibilities
Brand & Campaign Execution
Support the development and execution of integrated marketing campaigns across digital, retail, and experiential channels.
Manage day‑to‑day brand marketing initiatives in alignment with the marketing calendar.
Collaborate cross‑functionally with creative, e‑commerce, social, and retention teams to ensure brand consistency and cohesive storytelling.
Assist with the creation of marketing briefs and coordinate campaign deliverables from concept through completion.
Content & Asset Management
Manage the digital asset library and ensure all teams and partners have access to up-to-date creative and marketing materials.
Oversee the refresh and deployment of new creative assets for paid ads, website, and email campaigns.
Collaborate with design and social teams to ensure content aligns with brand standards and performance goals.
Market Research & Competitive Insights
Conduct ongoing market research to identify industry trends, consumer insights, and competitive opportunities.
Provide data-backed recommendations for optimizing campaigns and improving performance across key platforms (Shopify, TikTok, Amazon, Walmart, etc.).
Monitor and report on campaign KPIs, making actionable recommendations for continuous improvement.
Project Coordination
Partner with internal teams and external vendors to manage timelines, deliverables, and post‑campaign evaluations.
Support the planning and execution of trade shows, influencer activations, and brand partnerships.
Digital Marketing Support
Assist in optimizing digital channels, including website updates, SEO, email, SMS, and affiliate marketing programs.
Collaborate with the e‑commerce and retention teams to ensure brand alignment and enhance customer experience across touchpoints.
Requirements
Bachelor’s Degree in Marketing, Communications, or related field.
3+ years of experience in brand marketing within beauty, consumer packaged goods (CPG), or digital marketing.
Strong understanding of digital marketing channels, including paid media, social, SEO, and influencer marketing.
Proficiency in Canva or Adobe Creative Suite; basic video or graphic editing skills preferred.
Excellent organizational and project management skills with a proven ability to manage multiple priorities.
Strong analytical skills and proficiency in Excel or Google Sheets for reporting and KPI tracking.
Outstanding verbal and written communication skills with sharp attention to detail.
Experience with e-commerce platforms (Shopify preferred) and familiarity with Amazon or TikTok Shop is a plus.
A proactive, adaptable, and collaborative mindset with a passion for beauty and brand storytelling.
Why Join Us
At Bask & Lather, you’ll join a passionate, fast‑paced team that’s redefining textured haircare through innovation, authenticity, and impact. This is an opportunity to contribute to a brand with a powerful mission and rapid growth trajectory, while developing your expertise in beauty brand marketing.
#J-18808-Ljbffr
–
Bask & Lather Co
Salary:
$65,000 – $75,000
Company:
Bask & Lather LLC (E-Commerce Haircare Company)
Location:
Westchester, NY
About Bask & Lather LLC
Bask & Lather LLC is a fast-growing e-commerce haircare brand based in Westchester, NY, dedicated to creating high-quality, science-backed, and natural haircare solutions. Our mission is to empower individuals to achieve healthy, confident, and resilient hair through innovative, effective, and affordable products.
Role Overview
We are seeking a Brand Marketing Associate with a minimum of 3+ years of experience in brand marketing within beauty, CPG, or digital marketing. This role is ideal for a results-driven marketer who thrives at the intersection of creativity and strategy. You will play a key role in developing and executing marketing initiatives that drive brand awareness, engagement, and growth across digital and retail channels.
Key Responsibilities
Brand & Campaign Execution
Support the development and execution of integrated marketing campaigns across digital, retail, and experiential channels.
Manage day‑to‑day brand marketing initiatives in alignment with the marketing calendar.
Collaborate cross‑functionally with creative, e‑commerce, social, and retention teams to ensure brand consistency and cohesive storytelling.
Assist with the creation of marketing briefs and coordinate campaign deliverables from concept through completion.
Content & Asset Management
Manage the digital asset library and ensure all teams and partners have access to up-to-date creative and marketing materials.
Oversee the refresh and deployment of new creative assets for paid ads, website, and email campaigns.
Collaborate with design and social teams to ensure content aligns with brand standards and performance goals.
Market Research & Competitive Insights
Conduct ongoing market research to identify industry trends, consumer insights, and competitive opportunities.
Provide data-backed recommendations for optimizing campaigns and improving performance across key platforms (Shopify, TikTok, Amazon, Walmart, etc.).
Monitor and report on campaign KPIs, making actionable recommendations for continuous improvement.
Project Coordination
Partner with internal teams and external vendors to manage timelines, deliverables, and post‑campaign evaluations.
Support the planning and execution of trade shows, influencer activations, and brand partnerships.
Digital Marketing Support
Assist in optimizing digital channels, including website updates, SEO, email, SMS, and affiliate marketing programs.
Collaborate with the e‑commerce and retention teams to ensure brand alignment and enhance customer experience across touchpoints.
Requirements
Bachelor’s Degree in Marketing, Communications, or related field.
3+ years of experience in brand marketing within beauty, consumer packaged goods (CPG), or digital marketing.
Strong understanding of digital marketing channels, including paid media, social, SEO, and influencer marketing.
Proficiency in Canva or Adobe Creative Suite; basic video or graphic editing skills preferred.
Excellent organizational and project management skills with a proven ability to manage multiple priorities.
Strong analytical skills and proficiency in Excel or Google Sheets for reporting and KPI tracking.
Outstanding verbal and written communication skills with sharp attention to detail.
Experience with e-commerce platforms (Shopify preferred) and familiarity with Amazon or TikTok Shop is a plus.
A proactive, adaptable, and collaborative mindset with a passion for beauty and brand storytelling.
Why Join Us
At Bask & Lather, you’ll join a passionate, fast‑paced team that’s redefining textured haircare through innovation, authenticity, and impact. This is an opportunity to contribute to a brand with a powerful mission and rapid growth trajectory, while developing your expertise in beauty brand marketing.
#J-18808-Ljbffr