Social Media Manager, Rythm & Dogwalkers

This person must be able to travel / work events, which may occur on evenings and/or weekends. Expected travel = 15-20%. The Role

As a member of Brand Equity & Activation Team, the

Social Media Manager, RYTHM and Dogwalkers , will develop and execute our social media content strategy for our RYTHM and Dogwalkers brands. They will work collaboratively with events & experiences, creative, local marketing, sales, compliance, and external partners to craft authentic moments of connection for our audience that simultaneously build our brands. We’re seeking an innovative, creative, and strategic social media expert, who lives social media both inside and outside of work. (Don’t be shy, show us that screen time!) You have a deep understanding of the social voice, tone and style that resonates on various social media platforms, such as Instagram, Facebook, Reddit, TikTok, and YouTube. You also generate your own personal content masterfully – and you are well-versed in cannabis culture. Responsibilities

Develop and execute a winning social media strategy (in concert with Sr Social Media Strategist) that helps RYTHM and Dogwalkers achieve its audience engagement and growth goals, while simultaneously building the brand. Develop an ongoing content calendar for all key social channels, in partnership with the broader brand teams, inclusive of influencer content. Lead content creation across a variety of sources: design team, in-house social content creators, external partners, and self-produced lo-fi videos & photos (e.g., Photoshop / Canva). Continuously monitor ROI and translate channel / campaign data into actionable insights. Conduct periodic competitive audits & implement new/reactive plans as needed. Manage social media influencer relationships and content parameters. Execute community management across all RYTHM and Dogwalkers social channels. Establish social KPIs/goals and produce monthly social media reports tracking progress. Stay up to date on social media guidelines and restrictions with an eye towards successful workarounds by channel. Travel to the occasional RYTHM or Dogwalkers event to capture and deliver social content in real time. Qualifications

You have 2+ years’ experience in social media management , leveraging Instagram & Facebook, and ideally Reddit, TikTok, and YouTube to engage and build communities. You are fluent in social tools,

such as Sprout Social, Meta Business Manager, Hootsuite, or similar You can create content across social media platforms,

leveraging basic graphic design (with Photoshop and/or Canva) and lo-fi photography and video skills. You can write engaging copy,

that manifests our brand voice in a relevant, authentic, channel-appropriate manner. You can organize, prioritize, and manage multiple projects under strict deadlines,

with a variety of opinionated stakeholders across the organization. You love a fast pace and don’t mind the frequent pivots.

Cannabis is highly regulated, fluid industry that often requires quick thinking and multiple pivots to make things work. You eat, sleep, and breathe social media.

You are up on social trends, world news, popular culture, and fandoms. You understand cannabis culture

– and know the cannabis brands that are showing up in social media authentically and the ones who are trying a little too hard. Additional Requirements

Must pass any and all required background checks Must be and remain compliant with all legal or company regulations for working in the industry Must possess valid driver’s license Must be a minimum of 21 years of age Must be approved by state badging agency to work in cannabis industry The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance. Green Thumb Pay Range $70,000 - $85,000 USD Voluntary Demographic Questions

For government reporting purposes, we ask candidates to respond to the below race and gender self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. As set forth in Green Thumb’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. Although GTI is not a federal contractor and therefore, not under compliance mandates to report on the percentage of its workforce that is comprised of employees with disabilities or Veterans, we provide applicants and employees with a voluntary option to confidentially self-identify as a person with a disability or a Veteran. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. How would you describe your gender identity? Select... Select... How would you describe your racial/ethnic background? Select... Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities including mobility, communication (seeing, hearing, speaking), learning? Select... Are you a protected veteran or active member of the United States Armed Forces? Select...

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