LeadCoverage
Marketing Demand Generation Account Manager
LeadCoverage, Atlanta, Georgia, United States, 30383
Marketing Demand Generation Account Manager
Location:
Atlanta, GA (Hybrid WFH)
Reports to:
Director of Demand Generation
Department:
Demand Generation / Marketing
Compensation:
Competitive, Based on Experience and Skillset
About LeadCoverage LeadCoverage is a B2B marketing and PR agency driving measurable growth for brands across the logistics, transportation, and supply chain ecosystem. From inbound and account‑based marketing to paid media, content strategy, and sales enablement, we deliver full‑funnel demand generation programs that convert strategy into revenue.
Recognized by Inc. Magazine as one of the Fastest Growing Companies in the Southeast, we’re a team of results‑driven marketers who believe in clarity, accountability, and measurable impact for our clients, our partners, and our team.
The Role We’re looking for an experienced and passionate Demand Generation Account Manager to lead digital marketing strategy and execution for a portfolio of B2B clients. This role blends strategy, client management, and hands‑on marketing execution. You’ll collaborate with internal specialists in paid media, content, PR, and HubSpot to build campaigns that generate high‑quality leads, strengthen pipelines, and drive measurable ROI.
Key Responsibilities Client Strategy & Relationship Management
Act as the primary point of contact and strategic lead for assigned client accounts.
Translate client goals into actionable digital marketing strategies and integrated campaigns.
Develop quarterly and annual marketing plans that align with client KPIs and growth goals.
Manage ongoing communication, performance reviews, and client presentations.
Campaign Planning & Execution
Build and optimize multi‑channel demand generation campaigns (paid search, social, email, and content).
Collaborate with creative, PR, and automation teams to deliver cohesive, full‑funnel marketing programs.
Use HubSpot and analytics platforms to monitor campaign performance and recommend data‑driven improvements.
Ensure flawless execution and reporting across campaigns and channels.
Performance & Optimization
Track, analyze, and report on key performance metrics including lead quality, conversion rates, and ROI.
Identify opportunities to improve campaign efficiency and drive client growth.
Partner with leadership to test new channels, tools, and strategies for continuous improvement.
Qualifications & Experience
4–7 years of B2B digital marketing experience, preferably within an agency environment.
Strong understanding of demand generation, ABM, and inbound marketing strategies.
Proven ability to manage client relationships and deliver measurable business outcomes.
Hands‑on experience with HubSpot or similar marketing automation platforms.
Strong analytical skills, comfortable working with data to inform strategy.
Excellent communication, presentation, and project management abilities.
Experience preferred in logistics, supply chain, or industrial B2B marketing is a plus.
Why LeadCoverage
Work with a passionate, collaborative team committed to measurable impact.
Competitive compensation with performance‑based bonuses.
Comprehensive health, dental, and vision insurance.
401(k) with 3% company contribution.
Hybrid work model (Atlanta‑based preferred).
Entrepreneurial environment where ideas are valued and growth is encouraged.
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Location:
Atlanta, GA (Hybrid WFH)
Reports to:
Director of Demand Generation
Department:
Demand Generation / Marketing
Compensation:
Competitive, Based on Experience and Skillset
About LeadCoverage LeadCoverage is a B2B marketing and PR agency driving measurable growth for brands across the logistics, transportation, and supply chain ecosystem. From inbound and account‑based marketing to paid media, content strategy, and sales enablement, we deliver full‑funnel demand generation programs that convert strategy into revenue.
Recognized by Inc. Magazine as one of the Fastest Growing Companies in the Southeast, we’re a team of results‑driven marketers who believe in clarity, accountability, and measurable impact for our clients, our partners, and our team.
The Role We’re looking for an experienced and passionate Demand Generation Account Manager to lead digital marketing strategy and execution for a portfolio of B2B clients. This role blends strategy, client management, and hands‑on marketing execution. You’ll collaborate with internal specialists in paid media, content, PR, and HubSpot to build campaigns that generate high‑quality leads, strengthen pipelines, and drive measurable ROI.
Key Responsibilities Client Strategy & Relationship Management
Act as the primary point of contact and strategic lead for assigned client accounts.
Translate client goals into actionable digital marketing strategies and integrated campaigns.
Develop quarterly and annual marketing plans that align with client KPIs and growth goals.
Manage ongoing communication, performance reviews, and client presentations.
Campaign Planning & Execution
Build and optimize multi‑channel demand generation campaigns (paid search, social, email, and content).
Collaborate with creative, PR, and automation teams to deliver cohesive, full‑funnel marketing programs.
Use HubSpot and analytics platforms to monitor campaign performance and recommend data‑driven improvements.
Ensure flawless execution and reporting across campaigns and channels.
Performance & Optimization
Track, analyze, and report on key performance metrics including lead quality, conversion rates, and ROI.
Identify opportunities to improve campaign efficiency and drive client growth.
Partner with leadership to test new channels, tools, and strategies for continuous improvement.
Qualifications & Experience
4–7 years of B2B digital marketing experience, preferably within an agency environment.
Strong understanding of demand generation, ABM, and inbound marketing strategies.
Proven ability to manage client relationships and deliver measurable business outcomes.
Hands‑on experience with HubSpot or similar marketing automation platforms.
Strong analytical skills, comfortable working with data to inform strategy.
Excellent communication, presentation, and project management abilities.
Experience preferred in logistics, supply chain, or industrial B2B marketing is a plus.
Why LeadCoverage
Work with a passionate, collaborative team committed to measurable impact.
Competitive compensation with performance‑based bonuses.
Comprehensive health, dental, and vision insurance.
401(k) with 3% company contribution.
Hybrid work model (Atlanta‑based preferred).
Entrepreneurial environment where ideas are valued and growth is encouraged.
#J-18808-Ljbffr