Global Experience Specialists, Inc.
Overview
We are seeking a results-oriented and strategic Director of eCommerce to lead our digital commerce initiatives, storefront development and order entry operations. This leadership role owns the end-to-end online customer journey. You will drive eCommerce growth through data-driven strategies, optimized site experiences, compelling content and by building a high-performance team. The ideal candidate has deep experience in eCommerce, a strong understanding of analytics and A/B testing and the ability to lead both digital strategy and tactical teams.
Sales & Digital Channel Optimization
Drive online revenue by optimizing conversion (attachment rate), AOV and customer engagement through data-driven strategies
Own the digital customer experience from login to order fulfillment, including pricing, promotions and account-level workflows
Partner with NA/EMEA Exhibitions team to align eCommerce strategies with event initiatives, ensuring seamless customer experiences across digital and physical touchpoints
Leverage analytics tools to measure and report on eCommerce performance and customer behavior. Use insights to identify opportunities for improving CVR, AOV and other KPIs
Work cross functionally to implement A/B testing initiatives and track results/ROI
Site Merchandising & Content Strategy
Own digital merchandising strategy to ensure optimal product discovery, categorization, cross-selling and pricing/promotional alignment
Drive product presentation standards across the site, including naming, images, specifications, filters and navigation hierarchy
Develop and manage a content strategy that supports guided selling, customer education and SEO where appropriate. Ensure all digital content aligns with business initiatives and brand voice
Platform & Technology Oversight
Lead eCommerce platform migration with Big Commerce across multi-phase rollout
Partner cross functionally on data/API integrations with 3 party tools - ERPs, CRM, GA4, etc.
Support roadmap for digital platform enhancements, including user experience improvements, new feature rollouts and technical upgrades based on evolving business needs and customer analytics
Store Setup & Order Entry Operations
Oversee storefront development (item setup) process, which includes the creation of new shows, pricing, inventory availability and technical specs
Manage order entry process, including orders placed through eCommerce channels and those that require manual entry
Lead continuous improvement initiatives for both teams
Requirements
7+ years of progressive experience in eCommerce
Proven success in developing and executing end-to-end eCommerce strategies that drive growth, profitability and customer engagement
Deep experience with site merchandising, product content, search, filtering, checkout optimization and customer journey
Proficiency in eCommerce platforms and site migration initiatives (Big Commerce preferred). Familiarity with headless commerce or composable commerce architecture is a plus
Experience with analytics and performance tools (GA4 preferred). Strong analytics mindset and ability to interpret data to inform decision-making
Ability to align eCommerce operations with wider business goals, working closely with leadership
Skilled in working across departments (IT, project management, marketing, etc.) to deliver seamless online customer experience
Understanding of current eCommerce trends, customer behavior and emerging technologies (AI, personalization, etc.)
Effective communicator who can present complex data and strategies to leadership
Strong leadership and people management skills. Track record of hiring, mentoring and developing talent within high-performing digital teams
Our team members are our family, so we help our team members care for their families. The rewards of joining GES are extensive. We offer a comprehensive benefits package to all full-time employees. Here are some of the highlights:
Competitive salaries
401K with company match
Healthcare/vision/dental insurance
Wellness benefits
Career development program
Employee assistance program
Vacation time
Community involvement opportunities
Team activities
And much more...
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Sales & Digital Channel Optimization
Drive online revenue by optimizing conversion (attachment rate), AOV and customer engagement through data-driven strategies
Own the digital customer experience from login to order fulfillment, including pricing, promotions and account-level workflows
Partner with NA/EMEA Exhibitions team to align eCommerce strategies with event initiatives, ensuring seamless customer experiences across digital and physical touchpoints
Leverage analytics tools to measure and report on eCommerce performance and customer behavior. Use insights to identify opportunities for improving CVR, AOV and other KPIs
Work cross functionally to implement A/B testing initiatives and track results/ROI
Site Merchandising & Content Strategy
Own digital merchandising strategy to ensure optimal product discovery, categorization, cross-selling and pricing/promotional alignment
Drive product presentation standards across the site, including naming, images, specifications, filters and navigation hierarchy
Develop and manage a content strategy that supports guided selling, customer education and SEO where appropriate. Ensure all digital content aligns with business initiatives and brand voice
Platform & Technology Oversight
Lead eCommerce platform migration with Big Commerce across multi-phase rollout
Partner cross functionally on data/API integrations with 3 party tools - ERPs, CRM, GA4, etc.
Support roadmap for digital platform enhancements, including user experience improvements, new feature rollouts and technical upgrades based on evolving business needs and customer analytics
Store Setup & Order Entry Operations
Oversee storefront development (item setup) process, which includes the creation of new shows, pricing, inventory availability and technical specs
Manage order entry process, including orders placed through eCommerce channels and those that require manual entry
Lead continuous improvement initiatives for both teams
Requirements
7+ years of progressive experience in eCommerce
Proven success in developing and executing end-to-end eCommerce strategies that drive growth, profitability and customer engagement
Deep experience with site merchandising, product content, search, filtering, checkout optimization and customer journey
Proficiency in eCommerce platforms and site migration initiatives (Big Commerce preferred). Familiarity with headless commerce or composable commerce architecture is a plus
Experience with analytics and performance tools (GA4 preferred). Strong analytics mindset and ability to interpret data to inform decision-making
Ability to align eCommerce operations with wider business goals, working closely with leadership
Skilled in working across departments (IT, project management, marketing, etc.) to deliver seamless online customer experience
Understanding of current eCommerce trends, customer behavior and emerging technologies (AI, personalization, etc.)
Effective communicator who can present complex data and strategies to leadership
Strong leadership and people management skills. Track record of hiring, mentoring and developing talent within high-performing digital teams
Our team members are our family, so we help our team members care for their families. The rewards of joining GES are extensive. We offer a comprehensive benefits package to all full-time employees. Here are some of the highlights:
Competitive salaries
401K with company match
Healthcare/vision/dental insurance
Wellness benefits
Career development program
Employee assistance program
Vacation time
Community involvement opportunities
Team activities
And much more...
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr