Financecolombia
Overview
Location: New York, NY - hybrid with two days onsite
Product Marketing Lead
As a Product Marketing Lead, you will own the holistic messaging strategy and go-to-market execution for all three core products. Our products come as strategic programs that enable our customers - corporations, universities, and government or economic development institutions - to actualize their ambitious innovation objectives within their respective disciplines.
The ideal candidate is a strategic thinker who can also execute. You will synthesize qualitative and quantitative insights about our customers and turn them into a compelling, unified point-of-view, including positioning, consumer-facing collateral, and success stories that empower our Revenue team to find meaningful partnership opportunities. You will collaborate with nearly every function at Techstars—from Sales, Product, and Marketing to Data & Engineering and all Accelerator Investment teams executing our strategic programs globally.
This role reports to the Director of Sales Enablement and is central to driving a cohesive, holistic understanding of the Techstars offering to the Revenue team to deliver on Revenue goals.
Responsibilities
Serve as quarterback of go-to-market: develop a more cohesive and holistic go-to-market (GTM) strategy for existing products and new products; manage cross-functional implementation of the plan and measurement of program results
Craft compelling product positioning and messaging that resonates with our three respective customers, differentiating offerings in the competitive landscape
Partner continuously and closely with Sales Enablement to create a repeatable sales motion and playbook for serving each of our ICPs
Collaborate with cross-functional teams to develop a consistent product feedback loop to identify pain points, uncover product iteration opportunities, and collect insights for more substantiated customer-facing social proof materials
Partner with the Brand & Comms team and external agency resources to create essential sales materials and develop an approach for their organization and maintenance
Some travel will be required to gain in-the-field experience with our strategic programs to inform Product Marketing strategy
What you’ll bring
5+ years of direct product marketing or go-to-market strategy experience
Sales enablement and/or sales experience is preferred
Expertise in applying user and market research to the creation of strong and compelling product messaging and positioning – ability to translate program features into simple, empathetic customer‑centric narratives
Excellent written and verbal communication skills – ability to communicate ideas simply and succinctly, with executive presence
Ability to function autonomously, take initiative, and drive new strategies and ideas within the division
Growth mindset for solving problems by proactively looking for creative solutions that remove roadblocks or mitigate challenges
Exceptional organizational and stakeholder management skills with the ability to manage multiple work streams, prioritize initiatives based on goals, and secure buy‑in with numerous partners
Experience collaborating with Sales Enablement teams to drive adoption, measurement, and behavior change towards ideal outcomes
Strong interest in technology, startups, entrepreneurship, and venture capital
Compensation $115,000 - $130,000 with 10% bonus
About Techstars Techstars is the most active pre‑seed investor in the world having invested through its accelerators in more than 3,700 companies. Founded in 2006, Techstars believes that entrepreneurs create a better future for everyone and great ideas can come from anywhere. Now we are on a mission to invest in an unprecedented number of startups per year enabling more capital to flow to more entrepreneurs around the world. We do this by operating accelerator programs and venture capital funds, as well as by connecting startups, investors, corporations, and cities to help build thriving startup communities. www.techstars.com
Techstars is an affirmative action, equal opportunity employer and does not discriminate on the basis of race, sex, age, national origin, religion, physical or mental handicaps or disabilities, marital status, Veteran status, sexual orientation, gender identity nor any other basis prohibited by law.
Techstars uses E-Verify to check the work authorization of all new hires. For more information about E-Verify, please see the following:
E-Verify Participation Poster (English and Spanish)
Right To Work Poster (English and Spanish)
#J-18808-Ljbffr
Product Marketing Lead
As a Product Marketing Lead, you will own the holistic messaging strategy and go-to-market execution for all three core products. Our products come as strategic programs that enable our customers - corporations, universities, and government or economic development institutions - to actualize their ambitious innovation objectives within their respective disciplines.
The ideal candidate is a strategic thinker who can also execute. You will synthesize qualitative and quantitative insights about our customers and turn them into a compelling, unified point-of-view, including positioning, consumer-facing collateral, and success stories that empower our Revenue team to find meaningful partnership opportunities. You will collaborate with nearly every function at Techstars—from Sales, Product, and Marketing to Data & Engineering and all Accelerator Investment teams executing our strategic programs globally.
This role reports to the Director of Sales Enablement and is central to driving a cohesive, holistic understanding of the Techstars offering to the Revenue team to deliver on Revenue goals.
Responsibilities
Serve as quarterback of go-to-market: develop a more cohesive and holistic go-to-market (GTM) strategy for existing products and new products; manage cross-functional implementation of the plan and measurement of program results
Craft compelling product positioning and messaging that resonates with our three respective customers, differentiating offerings in the competitive landscape
Partner continuously and closely with Sales Enablement to create a repeatable sales motion and playbook for serving each of our ICPs
Collaborate with cross-functional teams to develop a consistent product feedback loop to identify pain points, uncover product iteration opportunities, and collect insights for more substantiated customer-facing social proof materials
Partner with the Brand & Comms team and external agency resources to create essential sales materials and develop an approach for their organization and maintenance
Some travel will be required to gain in-the-field experience with our strategic programs to inform Product Marketing strategy
What you’ll bring
5+ years of direct product marketing or go-to-market strategy experience
Sales enablement and/or sales experience is preferred
Expertise in applying user and market research to the creation of strong and compelling product messaging and positioning – ability to translate program features into simple, empathetic customer‑centric narratives
Excellent written and verbal communication skills – ability to communicate ideas simply and succinctly, with executive presence
Ability to function autonomously, take initiative, and drive new strategies and ideas within the division
Growth mindset for solving problems by proactively looking for creative solutions that remove roadblocks or mitigate challenges
Exceptional organizational and stakeholder management skills with the ability to manage multiple work streams, prioritize initiatives based on goals, and secure buy‑in with numerous partners
Experience collaborating with Sales Enablement teams to drive adoption, measurement, and behavior change towards ideal outcomes
Strong interest in technology, startups, entrepreneurship, and venture capital
Compensation $115,000 - $130,000 with 10% bonus
About Techstars Techstars is the most active pre‑seed investor in the world having invested through its accelerators in more than 3,700 companies. Founded in 2006, Techstars believes that entrepreneurs create a better future for everyone and great ideas can come from anywhere. Now we are on a mission to invest in an unprecedented number of startups per year enabling more capital to flow to more entrepreneurs around the world. We do this by operating accelerator programs and venture capital funds, as well as by connecting startups, investors, corporations, and cities to help build thriving startup communities. www.techstars.com
Techstars is an affirmative action, equal opportunity employer and does not discriminate on the basis of race, sex, age, national origin, religion, physical or mental handicaps or disabilities, marital status, Veteran status, sexual orientation, gender identity nor any other basis prohibited by law.
Techstars uses E-Verify to check the work authorization of all new hires. For more information about E-Verify, please see the following:
E-Verify Participation Poster (English and Spanish)
Right To Work Poster (English and Spanish)
#J-18808-Ljbffr