Directive
Senior Paid Media Strategist (Remote US) - Future Opening
Directive, Portland, Oregon, United States, 97204
Senior Paid Media Strategist (Remote US) - Future Opening
Join to apply for the
Senior Paid Media Strategist (Remote US) - Future Opening
role at
Directive
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology that focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that help them hit their SQL targets every time.
As we continue to grow, we’re seeking forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure tasks are aligned and quality is maintained
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of programmatic campaigns
Manage personal productivity and utilization
Work with the Associate Director to ensure internal and client goals are achieved
Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, & others)
Proficiency in using advertising platforms and tools such for Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools such as Google Analytics, GA4, Excel, or other analytics platforms
Ability to drive results and measure via OCT
Proven and measurable success with mid‑market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Competitive and curious problem‑solving mindset
Commitment to staying on the cutting edge of the industry and sharing insights
Strong organization, prioritization, and multi‑project management skills
Quality-obsessed attitude for advertising campaigns
Willingness to travel to visit clients approximately once per year
What Success Looks Like
Embed core values in every interaction, internally and externally
Effectively manage ~5 mid‑tier and enterprise accounts
Meet and exceed department-level OKRs such as client growth and goal attainment
Build client trust and relationships that drive consistent renewals
Cross‑sell services aligned with client goals and objectives
Communicate results clearly to client contacts and executives
Make exceptional strategic decisions for accounts
Compensation & Benefits Remote US: Base salary range is $90,000 - $110,000 USD with potential for bonus eligibility.
Medical, dental, vision, disability, and life insurance (100% employer‑paid plan for you, 50% for dependents)
Access to mental health resources (Spring Health, Headspace)
Gympass membership
Unlimited PTO (minimum 2 weeks), Paid Company holidays, Birthday off, End‑of‑year recharge, Paid parental leave
401(k) (Traditional and Roth) with 3% company match
Annual bonus based on tenure, scaling over time
Annual anniversary trip with peers and executive leadership
Work Environment Requirements Remote‑first company. Work from anywhere in the US, with optional office use in Irvine, California. For some positions we accommodate Canadian, UK, and Australian employees with appropriate work authorization.
Functions: Conduct virtual meetings via Zoom and Slack, operate a laptop (PC or Mac), and use productivity tools. Must be stationary for extended periods, have reliable internet, and present a professional background.
Reasonable accommodations are available for qualified individuals with disabilities. Direct accommodation inquiries to careers@directiveconsulting.com.
EEO Statement Directive is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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Senior Paid Media Strategist (Remote US) - Future Opening
role at
Directive
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation, a marketing methodology that focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that help them hit their SQL targets every time.
As we continue to grow, we’re seeking forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure tasks are aligned and quality is maintained
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of programmatic campaigns
Manage personal productivity and utilization
Work with the Associate Director to ensure internal and client goals are achieved
Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, & others)
Proficiency in using advertising platforms and tools such for Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools such as Google Analytics, GA4, Excel, or other analytics platforms
Ability to drive results and measure via OCT
Proven and measurable success with mid‑market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Competitive and curious problem‑solving mindset
Commitment to staying on the cutting edge of the industry and sharing insights
Strong organization, prioritization, and multi‑project management skills
Quality-obsessed attitude for advertising campaigns
Willingness to travel to visit clients approximately once per year
What Success Looks Like
Embed core values in every interaction, internally and externally
Effectively manage ~5 mid‑tier and enterprise accounts
Meet and exceed department-level OKRs such as client growth and goal attainment
Build client trust and relationships that drive consistent renewals
Cross‑sell services aligned with client goals and objectives
Communicate results clearly to client contacts and executives
Make exceptional strategic decisions for accounts
Compensation & Benefits Remote US: Base salary range is $90,000 - $110,000 USD with potential for bonus eligibility.
Medical, dental, vision, disability, and life insurance (100% employer‑paid plan for you, 50% for dependents)
Access to mental health resources (Spring Health, Headspace)
Gympass membership
Unlimited PTO (minimum 2 weeks), Paid Company holidays, Birthday off, End‑of‑year recharge, Paid parental leave
401(k) (Traditional and Roth) with 3% company match
Annual bonus based on tenure, scaling over time
Annual anniversary trip with peers and executive leadership
Work Environment Requirements Remote‑first company. Work from anywhere in the US, with optional office use in Irvine, California. For some positions we accommodate Canadian, UK, and Australian employees with appropriate work authorization.
Functions: Conduct virtual meetings via Zoom and Slack, operate a laptop (PC or Mac), and use productivity tools. Must be stationary for extended periods, have reliable internet, and present a professional background.
Reasonable accommodations are available for qualified individuals with disabilities. Direct accommodation inquiries to careers@directiveconsulting.com.
EEO Statement Directive is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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