Directive
Paid Media Strategist (Remote US) - Future Opening
Directive, Atlanta, Georgia, United States, 30383
Paid Media Strategist (Remote US) - Future Opening
Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO, Performance Creative, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.
This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high‑performing Paid strategies for enterprise SaaS businesses.
This role is listed internally as Account Strategist, Paid Media.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of Programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
Proficiency with advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize performance
Ability to drive results and measure via OCT
Proven and measurable success with mid‑market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; true problem solver
Live on cutting edge, always seeking growth and sharing opportunities
Ability to organize, prioritize and manage multiple projects simultaneously
Quality‑obsessed and committed to advertising excellence
Travel to visit clients approximately once per year, as needed
What Success Looks Like
Encompass core values through every interaction; internally and externally
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department OKRs (client growth and goal attainment)
Build client trust and relationships that create consistent renewals
Cross‑sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making related to strategic direction for accounts
What We Offer We have a set living wage. The annual base salary range for this position (US) is $70,000–$95,000 USD with potential for bonus eligibility. This salary range is an estimate; the actual salary may vary based on experience and other factors.
Benefits include medical, dental, vision plans, disability, and life insurance coverage for you and your family. Employer pays 100% plan for you and 50% for dependents. Additional benefits: mental health access via Spring Health, Headspace membership; gym pass; unlimited PTO; paid company holidays; birthday off; end‑of‑year recharge; paid parental leave; 401(k) with 3% match; annual bonus based on tenure; annual anniversary trip to Newport Beach, CA.
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, we will accommodate global opportunities in Canada, the UK, and Australia. You must have current work authorization and reside in that country. This role operates 100% virtually. Collaboration via Zoom and Slack. Must have reliable internet and laptop (PC or Mac). Must be able to remain stationary for extended periods. Reasonable accommodations can be made. Contact careers@directiveconsulting.com for accommodations.
Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Advertising
Industries Advertising Services
Referrals increase your chances of interviewing at Directive.
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This role reports to the Associate Director and is a crucial part of the Paid Media team. The Paid Media Strategist works directly with our enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high‑performing Paid strategies for enterprise SaaS businesses.
This role is listed internally as Account Strategist, Paid Media.
Roles & Responsibilities
Oversee and lead a collection of Paid Media accounts
Serve as direct support to client contacts
Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
Drive referrals via client relationships and professional network
Build strategies for clients each quarter
Create, maintain, and optimize budgets for paid media campaigns across multiple channels
Deeply understand client positioning and unique value propositions
Confirm lead routing is accurate within a CRM
Understand the value of Programmatic campaigns
Responsible for personal productivity and utilization
Work directly with Associate Director to ensure internal and client goals are being achieved
Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI
What You Offer
3+ years experience working at a performance/digital marketing agency
Experience working specifically with B2B SaaS/tech clients in an agency setting
Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
Proficiency with advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize performance
Ability to drive results and measure via OCT
Proven and measurable success with mid‑market or enterprise accounts
A unique perspective on how to drive value for SaaS
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; true problem solver
Live on cutting edge, always seeking growth and sharing opportunities
Ability to organize, prioritize and manage multiple projects simultaneously
Quality‑obsessed and committed to advertising excellence
Travel to visit clients approximately once per year, as needed
What Success Looks Like
Encompass core values through every interaction; internally and externally
Effectively manage approximately five mid‑tier and enterprise accounts
Meet and exceed department OKRs (client growth and goal attainment)
Build client trust and relationships that create consistent renewals
Cross‑sell services that align with client goals and objectives
Clearly communicate results with client point of contact and executives
Exceptional decision making related to strategic direction for accounts
What We Offer We have a set living wage. The annual base salary range for this position (US) is $70,000–$95,000 USD with potential for bonus eligibility. This salary range is an estimate; the actual salary may vary based on experience and other factors.
Benefits include medical, dental, vision plans, disability, and life insurance coverage for you and your family. Employer pays 100% plan for you and 50% for dependents. Additional benefits: mental health access via Spring Health, Headspace membership; gym pass; unlimited PTO; paid company holidays; birthday off; end‑of‑year recharge; paid parental leave; 401(k) with 3% match; annual bonus based on tenure; annual anniversary trip to Newport Beach, CA.
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, we will accommodate global opportunities in Canada, the UK, and Australia. You must have current work authorization and reside in that country. This role operates 100% virtually. Collaboration via Zoom and Slack. Must have reliable internet and laptop (PC or Mac). Must be able to remain stationary for extended periods. Reasonable accommodations can be made. Contact careers@directiveconsulting.com for accommodations.
Additional Information At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Advertising
Industries Advertising Services
Referrals increase your chances of interviewing at Directive.
#J-18808-Ljbffr