SignalFire
Product Marketing Manager (PMM) - VC Backed Startups - Bay Area
SignalFire, San Francisco, California, United States, 94199
Product Marketing Manager (PMM) – VC Backed Startups – Bay Area
This range is provided by SignalFire. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base Pay Range $100,000.00/yr - $200,000.00/yr
About the Role We’re looking to connect with exceptional
Product Marketing Managers (PMMs) and Leaders
who are passionate about crafting compelling messaging, driving go-to-market strategies, and enabling sales teams at high-growth startups.
Who Should Join?
Passionate about positioning products effectively in competitive markets
Experienced in crafting messaging, content, and campaigns that drive awareness and adoption
Excited to work closely with founders, product teams, and GTM leaders to build scalable marketing strategies
Typical Roles & Responsibilities
Define product positioning, messaging, and competitive differentiation
Develop and execute go-to-market (GTM) strategies for product launches
Partner with sales to create enablement materials, playbooks, and competitive battlecards
Conduct market research, customer insights, and competitive analysis
Drive content strategy, including case studies, whitepapers, and thought leadership
Own pricing, packaging, and value proposition development
Collaborate cross-functionally with product, sales, demand generation, and growth marketing teams
Track and measure product adoption, pipeline impact, and customer engagement metrics
Common Qualifications
3+ years of experience in product marketing, preferably at a B2B SaaS company
Experience leading go-to-market strategies and product launches
Strong ability to craft compelling messaging and positioning
Experience working with sales teams to develop enablement materials
Familiarity with market research, competitive analysis, and voice of the customer (VoC) programs
Data-driven mindset with experience tracking adoption, churn, and campaign performance
Experience with SaaS, AI, fintech, cybersecurity, or developer tools is a plus
Tools & Technologies
Product Marketing & GTM: LaunchDarkly, HubSpot, Marketo, Salesforce, Highspot
Content & Design: Figma, Canva, Adobe Creative Suite, Webflow
Analytics & Research: Google Analytics, Amplitude, Tableau, Gong, FullStory
Collaboration & Documentation: Notion, Confluence, Slack, Miro, Loom
What Happens Next
Submit your application to join SignalFire’s Talent Ecosystem.
We review applications on an ongoing basis to identify strong candidates.
If there’s a match, a SignalFire talent partner or a leader from one of our startups may reach out directly.
No match yet? We’ll keep your profile on file for future marketing roles in our portfolio.
Referrals increase your chances of interviewing at SignalFire by 2x.
Get notified about new Product Marketing Manager jobs in
San Francisco, CA .
Seniority Level Mid-Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Venture Capital and Private Equity Principals
Location San Francisco, CA
Compensation Range $100K - $200K
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Base Pay Range $100,000.00/yr - $200,000.00/yr
About the Role We’re looking to connect with exceptional
Product Marketing Managers (PMMs) and Leaders
who are passionate about crafting compelling messaging, driving go-to-market strategies, and enabling sales teams at high-growth startups.
Who Should Join?
Passionate about positioning products effectively in competitive markets
Experienced in crafting messaging, content, and campaigns that drive awareness and adoption
Excited to work closely with founders, product teams, and GTM leaders to build scalable marketing strategies
Typical Roles & Responsibilities
Define product positioning, messaging, and competitive differentiation
Develop and execute go-to-market (GTM) strategies for product launches
Partner with sales to create enablement materials, playbooks, and competitive battlecards
Conduct market research, customer insights, and competitive analysis
Drive content strategy, including case studies, whitepapers, and thought leadership
Own pricing, packaging, and value proposition development
Collaborate cross-functionally with product, sales, demand generation, and growth marketing teams
Track and measure product adoption, pipeline impact, and customer engagement metrics
Common Qualifications
3+ years of experience in product marketing, preferably at a B2B SaaS company
Experience leading go-to-market strategies and product launches
Strong ability to craft compelling messaging and positioning
Experience working with sales teams to develop enablement materials
Familiarity with market research, competitive analysis, and voice of the customer (VoC) programs
Data-driven mindset with experience tracking adoption, churn, and campaign performance
Experience with SaaS, AI, fintech, cybersecurity, or developer tools is a plus
Tools & Technologies
Product Marketing & GTM: LaunchDarkly, HubSpot, Marketo, Salesforce, Highspot
Content & Design: Figma, Canva, Adobe Creative Suite, Webflow
Analytics & Research: Google Analytics, Amplitude, Tableau, Gong, FullStory
Collaboration & Documentation: Notion, Confluence, Slack, Miro, Loom
What Happens Next
Submit your application to join SignalFire’s Talent Ecosystem.
We review applications on an ongoing basis to identify strong candidates.
If there’s a match, a SignalFire talent partner or a leader from one of our startups may reach out directly.
No match yet? We’ll keep your profile on file for future marketing roles in our portfolio.
Referrals increase your chances of interviewing at SignalFire by 2x.
Get notified about new Product Marketing Manager jobs in
San Francisco, CA .
Seniority Level Mid-Senior level
Employment Type Full‑time
Job Function Marketing and Sales
Industries Venture Capital and Private Equity Principals
Location San Francisco, CA
Compensation Range $100K - $200K
#J-18808-Ljbffr