Intuit
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Overview
Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our leading brands – TurboTax, Credit Karma, QuickBooks, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work. This role on the TurboTax CRM’s team is highly strategic, focused on driving customer conversion through complex CRM program development and activation for DIY (Do-It-Yourself) and DIWM (Do-It-With-Me) customers post-authentication. You will be instrumental in building and executing sophisticated omnichannel strategies that guide these customers through their tax filing journey, from login to completion of their return. This position requires deep strategic thinking, advanced activation expertise across all CRM channels, and a passion for leveraging data to personalize the customer experience. You will also manage and mentor a small team of marketers, overseeing their project prioritization, process definition, campaign planning, and workload management. Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. The expected base pay range for this position in Southern California is $150,500-203,500 and Bay Area California $171,500-231,500. This position is eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. Intuit conducts regular comparisons across categories of ethnicity and gender to drive ongoing pay equity. Responsibilities
Define and own the post-authentication contact strategy for DIY and DIWM customers: develop intricate, cohesive omnichannel plans that integrate with the product experience. Work closely with relevant product leaders to tailor strategies to each customer’s situation, driving repeat visits and conversion across all funnel stages for both DIY and DIWM. Lead authentication-to-complete channel activation with a strategic lens: oversee flawless go-to-market execution across all communications, with a focus on email marketing, while spearheading data-backed innovation within these channels to optimize the DIY and DIWM customer journey. Architect and deliver campaigns: ensure all customer communications feature compelling storytelling and content tailored to DIY and DIWM tax filers, with best-in-class creative. Articulate the strategic intent behind each message. Refine and expand complex automated and scheduled campaigns: articulate intricate targeting and personalization requirements and partner with CRM data and operations teams to ensure proper implementation. Be the expert in how these systems interact to serve DIY and DIWM users. Champion digital marketing and CRM innovation: leverage large datasets and build new capabilities that enable ultra-personalized and highly relevant communications for DIY and DIWM customers. Manage and mentor a team: guide project prioritization, process definition, strategic campaign planning, and workload management. Drive performance reporting and insights: identify new KPIs to benchmark CRM impact on product progress and tax completion for DIY and DIWM customers, providing actionable recommendations. Lead omnichannel execution: ensure omnichannel strategies are executed across Push, SMS, In-App, and In-Product channels for DIY and DIWM segments. Collaborate on holistic contact strategy: partner with the Top of Funnel and Engagement CRM Lead to enforce proper customer contact strategy, maintain calendars, and define governance protocols for DIY and DIWM users. Qualifications
5-7 years of experience managing large and highly complex retention marketing campaigns across all CRM channels (email, push, SMS, in-product notifications), with a proven track record in post-authentication conversion for DIY and/or DIWM customer segments. 3-4 years of experience in team management, with a strong focus on growing and mentoring talent. Demonstrated expertise in developing advanced, cohesive business and CRM strategies across multiple channels, addressing complex customer problems for both DIY and DIWM users. Keen understanding of the data that underpins CRM programs to enable advanced campaign orchestration and personalization for diverse DIY and DIWM customer behaviors. Expert knowledge of email marketing best practices from contact strategy to creative iteration, and from testing setup to results sharing. Strong organizational, strategic project management, and communication skills; able to manage complex campaign deployments under tight deadlines across multiple teams and stakeholders. Extensive hands-on experience with enterprise marketing cloud solutions and CRM tech stacks. Deep familiarity with Braze, Movable Ink, or Stensul is a significant plus. A builder mindset with a bold vision for efficient market entry and decisive leadership to turn transformative ideas into reality for DIY and DIWM customers. Thorough understanding of managing a large and complex installed base, with skills in segmenting and optimizing for DIY and DIWM customer groups. Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Other Industries: Software Development We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our leading brands – TurboTax, Credit Karma, QuickBooks, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work. This role on the TurboTax CRM’s team is highly strategic, focused on driving customer conversion through complex CRM program development and activation for DIY (Do-It-Yourself) and DIWM (Do-It-With-Me) customers post-authentication. You will be instrumental in building and executing sophisticated omnichannel strategies that guide these customers through their tax filing journey, from login to completion of their return. This position requires deep strategic thinking, advanced activation expertise across all CRM channels, and a passion for leveraging data to personalize the customer experience. You will also manage and mentor a small team of marketers, overseeing their project prioritization, process definition, campaign planning, and workload management. Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. The expected base pay range for this position in Southern California is $150,500-203,500 and Bay Area California $171,500-231,500. This position is eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. Intuit conducts regular comparisons across categories of ethnicity and gender to drive ongoing pay equity. Responsibilities
Define and own the post-authentication contact strategy for DIY and DIWM customers: develop intricate, cohesive omnichannel plans that integrate with the product experience. Work closely with relevant product leaders to tailor strategies to each customer’s situation, driving repeat visits and conversion across all funnel stages for both DIY and DIWM. Lead authentication-to-complete channel activation with a strategic lens: oversee flawless go-to-market execution across all communications, with a focus on email marketing, while spearheading data-backed innovation within these channels to optimize the DIY and DIWM customer journey. Architect and deliver campaigns: ensure all customer communications feature compelling storytelling and content tailored to DIY and DIWM tax filers, with best-in-class creative. Articulate the strategic intent behind each message. Refine and expand complex automated and scheduled campaigns: articulate intricate targeting and personalization requirements and partner with CRM data and operations teams to ensure proper implementation. Be the expert in how these systems interact to serve DIY and DIWM users. Champion digital marketing and CRM innovation: leverage large datasets and build new capabilities that enable ultra-personalized and highly relevant communications for DIY and DIWM customers. Manage and mentor a team: guide project prioritization, process definition, strategic campaign planning, and workload management. Drive performance reporting and insights: identify new KPIs to benchmark CRM impact on product progress and tax completion for DIY and DIWM customers, providing actionable recommendations. Lead omnichannel execution: ensure omnichannel strategies are executed across Push, SMS, In-App, and In-Product channels for DIY and DIWM segments. Collaborate on holistic contact strategy: partner with the Top of Funnel and Engagement CRM Lead to enforce proper customer contact strategy, maintain calendars, and define governance protocols for DIY and DIWM users. Qualifications
5-7 years of experience managing large and highly complex retention marketing campaigns across all CRM channels (email, push, SMS, in-product notifications), with a proven track record in post-authentication conversion for DIY and/or DIWM customer segments. 3-4 years of experience in team management, with a strong focus on growing and mentoring talent. Demonstrated expertise in developing advanced, cohesive business and CRM strategies across multiple channels, addressing complex customer problems for both DIY and DIWM users. Keen understanding of the data that underpins CRM programs to enable advanced campaign orchestration and personalization for diverse DIY and DIWM customer behaviors. Expert knowledge of email marketing best practices from contact strategy to creative iteration, and from testing setup to results sharing. Strong organizational, strategic project management, and communication skills; able to manage complex campaign deployments under tight deadlines across multiple teams and stakeholders. Extensive hands-on experience with enterprise marketing cloud solutions and CRM tech stacks. Deep familiarity with Braze, Movable Ink, or Stensul is a significant plus. A builder mindset with a bold vision for efficient market entry and decisive leadership to turn transformative ideas into reality for DIY and DIWM customers. Thorough understanding of managing a large and complex installed base, with skills in segmenting and optimizing for DIY and DIWM customer groups. Employment details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Other Industries: Software Development We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr