McDermott Will & Schulte
Marketing Coordinator (Health & Life Sciences)
McDermott Will & Schulte, Washington, District of Columbia, us, 20022
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Marketing Coordinator (Health & Life Sciences)
role at
McDermott Will & Schulte
The Marketing Coordinator primarily supports McDermott Will & Schulte’s Health & Life Sciences Practice while also supporting the health policy consultancy, McDermott+. The role executes marketing tactics that drive go-to-market strategies to drive demand and preference for related service offerings and help advance the Firm’s business objectives.
Responsibilities
Execute marketing tactics that align with business goals by partnering with internal stakeholders, including business development, digital marketing, martech, PR, creative, content, internal comms, and brand teams.
Develop and promote multi-channel thought leadership and event marketing tactics to drive awareness and nurture leads.
Manage execution of marketing tactics, including thought leadership development (articles, client alerts, bylines, newsletters), email distributions, integrated nurture emails, event invitations, event follow-up emails, website development, videos, social media posts, internal and external promotional copy, etc.
Coordinate new lawyer integration and maintain existing lawyer bios, including writing and optimizing bios for the website.
Analyze data and report on KPIs to evaluate performance across digital channels using tools such as Google Analytics, Eloqua, Salesforce, lead scoring, and others.
Monitor industry trends and competitor activities to identify key issues and opportunities and help deliver insights to current clients and create cross-sell opportunities.
Job Specifications
Bachelor’s degree
At least two (2) years of related work experience
Experience with content management systems, marketing software, email marketing platforms and social media platforms
Strong and concise written, verbal and presentation skills
Strong time management, attention to detail, organizational skills, and ability to balance multiple high-profile projects in a fast-paced environment
Ability to function independently and as a team member
Ability to work under tight deadlines and prioritize responsibilities
Successful candidates will be provided with opportunities and a competitive total rewards package with the potential for performance-based bonuses.
Target Hiring Range: $70,000 – $97,000
Please note that quoted salary ranges are not guarantees of final offers. Base pay is based on market location and may vary based on knowledge, skills, experience, and geographic location. Full-time positions are eligible for a discretionary bonus and a comprehensive benefits package.
Physical Demands And Work Environment The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands
While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear.
Employee must occasionally lift up to twenty (20) pounds.
Work Environment Typical indoor office environment.
Disclaimer The above statements describe the general nature and level of work performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required.
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Marketing Coordinator (Health & Life Sciences)
role at
McDermott Will & Schulte
The Marketing Coordinator primarily supports McDermott Will & Schulte’s Health & Life Sciences Practice while also supporting the health policy consultancy, McDermott+. The role executes marketing tactics that drive go-to-market strategies to drive demand and preference for related service offerings and help advance the Firm’s business objectives.
Responsibilities
Execute marketing tactics that align with business goals by partnering with internal stakeholders, including business development, digital marketing, martech, PR, creative, content, internal comms, and brand teams.
Develop and promote multi-channel thought leadership and event marketing tactics to drive awareness and nurture leads.
Manage execution of marketing tactics, including thought leadership development (articles, client alerts, bylines, newsletters), email distributions, integrated nurture emails, event invitations, event follow-up emails, website development, videos, social media posts, internal and external promotional copy, etc.
Coordinate new lawyer integration and maintain existing lawyer bios, including writing and optimizing bios for the website.
Analyze data and report on KPIs to evaluate performance across digital channels using tools such as Google Analytics, Eloqua, Salesforce, lead scoring, and others.
Monitor industry trends and competitor activities to identify key issues and opportunities and help deliver insights to current clients and create cross-sell opportunities.
Job Specifications
Bachelor’s degree
At least two (2) years of related work experience
Experience with content management systems, marketing software, email marketing platforms and social media platforms
Strong and concise written, verbal and presentation skills
Strong time management, attention to detail, organizational skills, and ability to balance multiple high-profile projects in a fast-paced environment
Ability to function independently and as a team member
Ability to work under tight deadlines and prioritize responsibilities
Successful candidates will be provided with opportunities and a competitive total rewards package with the potential for performance-based bonuses.
Target Hiring Range: $70,000 – $97,000
Please note that quoted salary ranges are not guarantees of final offers. Base pay is based on market location and may vary based on knowledge, skills, experience, and geographic location. Full-time positions are eligible for a discretionary bonus and a comprehensive benefits package.
Physical Demands And Work Environment The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands
While performing the duties of this job, the employee is required to sit, use hands, reach with hands and arms, stoop, talk and hear.
Employee must occasionally lift up to twenty (20) pounds.
Work Environment Typical indoor office environment.
Disclaimer The above statements describe the general nature and level of work performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required.
#J-18808-Ljbffr