Matchstick
Overview
CrossPurpose is a faith-based organization affiliated with Providence Bible Church. We believe in being all-in, putting down deep roots in a community, and loving neighbors even when it costs us. We tell people the truth, even when it hurts. CrossPurpose is on a mission to abolish all forms of poverty in Denver. We actively strive for diversity in our workforce.
To learn more about who we are and what we do, visit the official site: https://www.crosspurpose.org/about-us/.
CrossPurpose has been selected as one of Denver's Best Places to Work by the Denver Business Journal.
Position The Vice President of Marketing is a key executive leader responsible for developing and executing integrated marketing strategies to elevate the CrossPurpose brand, drive program engagement, and generate donor and partner interest. This role oversees the organization’s marketing operations and aligns all efforts with organizational goals for growth, impact, and mission advancement.
Responsibilities
Strategic Leadership:
Develop and execute a comprehensive marketing strategy that supports CrossPurpose's mission, vision, and revenue goals across multiple audiences (students, donors, churches, employers, government, and community partners).
Brand and Messaging:
Ensure a consistent, mission-aligned brand experience across all channels and touchpoints; oversee brand development, storytelling, campaign strategy, and messaging across departments.
Digital and Campaign Management:
Direct multi-channel marketing campaigns, including email, digital advertising, SEO/SEM, content strategy, and social media; establish and track campaign OKRs; adjust strategies based on performance data and ROI.
Collaboration and Integration:
Collaborate with internal teams (Development, Programs, Operations, and Leadership) to ensure marketing initiatives meet organizational needs and amplify key initiatives; manage relationships with vendors, agencies, and freelance creatives.
Leadership and Team Development:
Build, mentor, and lead a high-performing team of marketing professionals; set performance goals and provide regular feedback, coaching, and development opportunities.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred).
Minimum of 15 years of progressively responsible marketing experience, with at least 7 years in a senior leadership role.
Experience leading marketing strategy in a mission-driven or nonprofit organization is strongly preferred.
Demonstrated success in brand development, lead generation, and campaign execution.
Skilled in digital marketing, analytics, CRM systems, and content creation.
Strong leadership, project management, and team development skills.
Passion for and commitment to the organization's mission and values.
Strong commitment to Christian faith.
Department :
Marketing
Supervisor :
Senior Vice President of Central Operations
Direct Reports :
1 - 3
Indirect Reports :
0
Salary & Benefits
Hours: 40 hours / week; Monday - Friday, 8:00 am - 5:00 pm, occasional other hours as scheduled.
Salary / Wage: $115,000 - $144,000
Vacation: 20 days per year, plus the office is closed Christmas Day - New Year's Day, and staff have limited duties
Sick Days: 6 days per year
Insurance Benefits: Health, dental, vision, workers' compensation, unemployment, short-term disability, long-term disability
#IND2
#J-18808-Ljbffr
To learn more about who we are and what we do, visit the official site: https://www.crosspurpose.org/about-us/.
CrossPurpose has been selected as one of Denver's Best Places to Work by the Denver Business Journal.
Position The Vice President of Marketing is a key executive leader responsible for developing and executing integrated marketing strategies to elevate the CrossPurpose brand, drive program engagement, and generate donor and partner interest. This role oversees the organization’s marketing operations and aligns all efforts with organizational goals for growth, impact, and mission advancement.
Responsibilities
Strategic Leadership:
Develop and execute a comprehensive marketing strategy that supports CrossPurpose's mission, vision, and revenue goals across multiple audiences (students, donors, churches, employers, government, and community partners).
Brand and Messaging:
Ensure a consistent, mission-aligned brand experience across all channels and touchpoints; oversee brand development, storytelling, campaign strategy, and messaging across departments.
Digital and Campaign Management:
Direct multi-channel marketing campaigns, including email, digital advertising, SEO/SEM, content strategy, and social media; establish and track campaign OKRs; adjust strategies based on performance data and ROI.
Collaboration and Integration:
Collaborate with internal teams (Development, Programs, Operations, and Leadership) to ensure marketing initiatives meet organizational needs and amplify key initiatives; manage relationships with vendors, agencies, and freelance creatives.
Leadership and Team Development:
Build, mentor, and lead a high-performing team of marketing professionals; set performance goals and provide regular feedback, coaching, and development opportunities.
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s degree preferred).
Minimum of 15 years of progressively responsible marketing experience, with at least 7 years in a senior leadership role.
Experience leading marketing strategy in a mission-driven or nonprofit organization is strongly preferred.
Demonstrated success in brand development, lead generation, and campaign execution.
Skilled in digital marketing, analytics, CRM systems, and content creation.
Strong leadership, project management, and team development skills.
Passion for and commitment to the organization's mission and values.
Strong commitment to Christian faith.
Department :
Marketing
Supervisor :
Senior Vice President of Central Operations
Direct Reports :
1 - 3
Indirect Reports :
0
Salary & Benefits
Hours: 40 hours / week; Monday - Friday, 8:00 am - 5:00 pm, occasional other hours as scheduled.
Salary / Wage: $115,000 - $144,000
Vacation: 20 days per year, plus the office is closed Christmas Day - New Year's Day, and staff have limited duties
Sick Days: 6 days per year
Insurance Benefits: Health, dental, vision, workers' compensation, unemployment, short-term disability, long-term disability
#IND2
#J-18808-Ljbffr