WellMore Holdings
Director of CRM & Retention (Primal Harvest)
WellMore Holdings, New York, New York, us, 10261
Director of CRM & Retention (Primal Harvest)
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Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and well‑being through high‑quality, natural products. Primal Harvest offers a range of high‑quality supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care.
As a Direct‑to‑Consumer brand, we pride ourselves on transparency, trust, and creating a dependable wellness foundation for our customers. Primal Harvest was founded in 2018 and is a brand of Prime6 Brands GmbH and Primal Harvest LLC, with two international hubs in Miami, Florida, USA and Cologne, Germany.
LOCATION
Remote (must be available to work Eastern Standard Time hours; preference for candidates based in New York).
ABOUT THE ROLE
We are looking for a strategic yet hands‑on Director of CRM & Retention to own lifecycle marketing and customer loyalty across multiple channels. Reporting to the VP of Marketing and managing an Email Marketing Specialist, this role will be responsible for designing and optimizing CRM campaigns, enhancing the post‑purchase journey, and using data‑driven insights to deliver impactful segmentation and personalization.
What You Will Do
Lead the planning, development, and execution of CRM campaigns in partnership with the brand team. Manage campaigns across email, SMS, push notifications, and in‑app messaging.
Collaborate cross‑functionally to design and implement a comprehensive post‑purchase experience that adds value and enhances customer retention.
Manage and optimize customer engagement tools (e.g., ESP, Referral, Subscription) to drive meaningful interactions and results.
Develop and implement a thoughtful segmentation strategy by identifying key data points and deepening the understanding of customer behavior; integrate segmentation into CRM efforts.
Conduct tests and analyze the performance of CRM campaigns to continuously optimize tactics. Use data‑driven insights to inform strategic decisions and improve effectiveness.
Own the performance and operational success of CRM channels, ensuring they provide a strong foundation for marketing efforts while driving retention, CLV, and business growth.
Develop and implement tactical CRM initiatives to enhance customer experience across key touchpoints—email, SMS, subscription, and e‑commerce interactions—focusing on converting prospects, engaging non‑subscribers, and retaining subscribers.
Leverage customer data and insights to identify opportunities for segmentation, personalization, and targeted interventions, enabling impactful strategies while maintaining channel infrastructure and operational testing.
Own and optimize the CRM tech stack, touchpoints, and e‑commerce customer interactions by managing relationships with tech partners, leading the discovery and implementation of new tools, and ensuring seamless lifecycle marketing capabilities.
Monitor, analyze, and report on CRM performance metrics, including testing results, to refine operations, uncover actionable opportunities, and improve acquisition, retention, and overall performance.
What You Bring
7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC brand.
Proven track record in multi‑channel CRM execution (email, SMS, subscription touchpoints).
Strong technical acumen with ESPs, cohort building, and data‑driven customer segmentation.
Proficiency in Klaviyo and experience with Shopify‑based brands.
Excellent analytical skills, with a data‑driven approach to testing and optimizing customer retention strategies.
Experience in fast‑moving CPG preferred.
Hands‑on operator mindset that thrives in a fast‑paced, scrappy environment.
Strong collaboration and communication skills across cross‑functional, international teams.
Benefits
Comprehensive Health Benefits
Generous Paid Time Off and Holidays
Paid Parental Leave (primary & non‑primary)
Short‑term and Long‑term disability
401K + Match
ClassPass membership
Flexible working options
Team Events
Product Discounts
Annual base salary range: $155,000 – $175,000 USD/year; eligible for an annual discretionary bonus.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Primal Harvest is committed to offering reasonable accommodation to job applicants with disabilities. Primal Harvest does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.
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Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and well‑being through high‑quality, natural products. Primal Harvest offers a range of high‑quality supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care.
As a Direct‑to‑Consumer brand, we pride ourselves on transparency, trust, and creating a dependable wellness foundation for our customers. Primal Harvest was founded in 2018 and is a brand of Prime6 Brands GmbH and Primal Harvest LLC, with two international hubs in Miami, Florida, USA and Cologne, Germany.
LOCATION
Remote (must be available to work Eastern Standard Time hours; preference for candidates based in New York).
ABOUT THE ROLE
We are looking for a strategic yet hands‑on Director of CRM & Retention to own lifecycle marketing and customer loyalty across multiple channels. Reporting to the VP of Marketing and managing an Email Marketing Specialist, this role will be responsible for designing and optimizing CRM campaigns, enhancing the post‑purchase journey, and using data‑driven insights to deliver impactful segmentation and personalization.
What You Will Do
Lead the planning, development, and execution of CRM campaigns in partnership with the brand team. Manage campaigns across email, SMS, push notifications, and in‑app messaging.
Collaborate cross‑functionally to design and implement a comprehensive post‑purchase experience that adds value and enhances customer retention.
Manage and optimize customer engagement tools (e.g., ESP, Referral, Subscription) to drive meaningful interactions and results.
Develop and implement a thoughtful segmentation strategy by identifying key data points and deepening the understanding of customer behavior; integrate segmentation into CRM efforts.
Conduct tests and analyze the performance of CRM campaigns to continuously optimize tactics. Use data‑driven insights to inform strategic decisions and improve effectiveness.
Own the performance and operational success of CRM channels, ensuring they provide a strong foundation for marketing efforts while driving retention, CLV, and business growth.
Develop and implement tactical CRM initiatives to enhance customer experience across key touchpoints—email, SMS, subscription, and e‑commerce interactions—focusing on converting prospects, engaging non‑subscribers, and retaining subscribers.
Leverage customer data and insights to identify opportunities for segmentation, personalization, and targeted interventions, enabling impactful strategies while maintaining channel infrastructure and operational testing.
Own and optimize the CRM tech stack, touchpoints, and e‑commerce customer interactions by managing relationships with tech partners, leading the discovery and implementation of new tools, and ensuring seamless lifecycle marketing capabilities.
Monitor, analyze, and report on CRM performance metrics, including testing results, to refine operations, uncover actionable opportunities, and improve acquisition, retention, and overall performance.
What You Bring
7+ years of experience in CRM, retention marketing, or customer lifecycle management within a DTC brand.
Proven track record in multi‑channel CRM execution (email, SMS, subscription touchpoints).
Strong technical acumen with ESPs, cohort building, and data‑driven customer segmentation.
Proficiency in Klaviyo and experience with Shopify‑based brands.
Excellent analytical skills, with a data‑driven approach to testing and optimizing customer retention strategies.
Experience in fast‑moving CPG preferred.
Hands‑on operator mindset that thrives in a fast‑paced, scrappy environment.
Strong collaboration and communication skills across cross‑functional, international teams.
Benefits
Comprehensive Health Benefits
Generous Paid Time Off and Holidays
Paid Parental Leave (primary & non‑primary)
Short‑term and Long‑term disability
401K + Match
ClassPass membership
Flexible working options
Team Events
Product Discounts
Annual base salary range: $155,000 – $175,000 USD/year; eligible for an annual discretionary bonus.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, or any other legally protected factor. Primal Harvest is committed to offering reasonable accommodation to job applicants with disabilities. Primal Harvest does not accept unsolicited agency resumes and is not responsible for any agency fees related to unsolicited resumes.
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