Proper Hospitality
Director of Membership and Wellness
Proper Hospitality, Santa Monica, California, United States, 90403
Join the iconic Santa Monica Proper Hotel, where historic charm meets contemporary luxury in the heart of Santa Monica. As a seamless merger of historic retrofit and new construction, our 267-room boutique hotel showcases stunning interior design by international style icon Kelly Wearstler, tantalizing dining options by local culinary stars, a show-stopping rooftop lounge and swimming pool, and our newest chapter, membership and wellness programming. We're seeking an experienced Director of Membership & Wellness to lead the growth and engagement of Proper Club.
Position Overview
The Director of Membership & Wellness will oversee all aspects of our membership program - from strategy, sales, and engagement to events and partnerships. While not required to have a wellness background, this person should have a strong appreciation for and ability to position wellness as a core value proposition within the membership experience.
You will build and nurture a thriving community of discerning members who align with Proper's vision of luxury, wellbeing, and social connection.
Key Responsibilities
Membership Strategy & Growth Lead the strategy, development, and execution of the Proper Club membership program, including acquisition, retention, and engagement Identify and convert prospective members through strategic outreach, relationship building, and community presence Develop and manage pricing models, membership tiers, and benefits that align with Proper's brand and business goals Create membership campaigns and activations that highlight Proper's unique blend of hospitality, wellness, and culture Partner with marketing and PR teams to craft compelling membership narratives and digital storytelling Member Experience & Operations
Oversee the daily operations of the members' spaces - including the lounge, gym, recovery room, and class studios - ensuring exceptional service and atmosphere Curate a calendar of members-only events, activations, and experiences across wellness, culinary, and cultural programming Foster a strong member community through personalized engagement and proactive relationship management Collaborate with hotel operations and F&B teams to deliver an integrated, elevated member experience Wellness Integration
Leverage Proper's wellness amenities and partners as a cornerstone of the membership value proposition Develop and promote exclusive wellness touchpoints - such as workshops, classes, retreats, and collaborations - that reinforce Proper's positioning in wellness lifestyle hospitality Build partnerships with leading wellness brands, practitioners, and influencers to enhance member offerings Leadership & Financial Management
Lead and mentor the membership team, fostering a culture of hospitality, performance, and creativity Set and manage budgets, monitor KPIs, and report on membership performance and growth Identify new revenue opportunities within membership and wellness experiences Qualifications
Bachelor's degree in Business, Hospitality, Marketing, or related field 5+ years of experience leading membership or lifestyle programs, preferably in luxury hospitality, private clubs, or brand experience environments Proven success in driving membership growth and engagement through creative strategy and relationship-based sales Strong understanding of the luxury consumer and ability to sell aspirational lifestyle experiences Interest in wellness and ability to authentically integrate wellness programming into membership offerings Excellent leadership, communication, and interpersonal skills Financial acumen with experience managing budgets and revenue targets Entrepreneurial mindset with ability to identify and execute new business opportunities Salary: $115,000-130,000
Company Overview
Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn't proper. We are seeking the best of the best-both within and outside the industry-to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. Our work is challenging and fast-paced, but above all, it is rewarding.
To achieve our vision-to inspire and transport people-we seek like-minded candidates who embody our ethos, The Pillars of Proper:
Care Proper: We are natural and gracious hosts to all. Achieve Proper: We are committed to excellence. Imagine Proper: We are resourceful. Present Proper: We have an appreciation for style and culture.
Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.
We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.
Position Overview
The Director of Membership & Wellness will oversee all aspects of our membership program - from strategy, sales, and engagement to events and partnerships. While not required to have a wellness background, this person should have a strong appreciation for and ability to position wellness as a core value proposition within the membership experience.
You will build and nurture a thriving community of discerning members who align with Proper's vision of luxury, wellbeing, and social connection.
Key Responsibilities
Membership Strategy & Growth Lead the strategy, development, and execution of the Proper Club membership program, including acquisition, retention, and engagement Identify and convert prospective members through strategic outreach, relationship building, and community presence Develop and manage pricing models, membership tiers, and benefits that align with Proper's brand and business goals Create membership campaigns and activations that highlight Proper's unique blend of hospitality, wellness, and culture Partner with marketing and PR teams to craft compelling membership narratives and digital storytelling Member Experience & Operations
Oversee the daily operations of the members' spaces - including the lounge, gym, recovery room, and class studios - ensuring exceptional service and atmosphere Curate a calendar of members-only events, activations, and experiences across wellness, culinary, and cultural programming Foster a strong member community through personalized engagement and proactive relationship management Collaborate with hotel operations and F&B teams to deliver an integrated, elevated member experience Wellness Integration
Leverage Proper's wellness amenities and partners as a cornerstone of the membership value proposition Develop and promote exclusive wellness touchpoints - such as workshops, classes, retreats, and collaborations - that reinforce Proper's positioning in wellness lifestyle hospitality Build partnerships with leading wellness brands, practitioners, and influencers to enhance member offerings Leadership & Financial Management
Lead and mentor the membership team, fostering a culture of hospitality, performance, and creativity Set and manage budgets, monitor KPIs, and report on membership performance and growth Identify new revenue opportunities within membership and wellness experiences Qualifications
Bachelor's degree in Business, Hospitality, Marketing, or related field 5+ years of experience leading membership or lifestyle programs, preferably in luxury hospitality, private clubs, or brand experience environments Proven success in driving membership growth and engagement through creative strategy and relationship-based sales Strong understanding of the luxury consumer and ability to sell aspirational lifestyle experiences Interest in wellness and ability to authentically integrate wellness programming into membership offerings Excellent leadership, communication, and interpersonal skills Financial acumen with experience managing budgets and revenue targets Entrepreneurial mindset with ability to identify and execute new business opportunities Salary: $115,000-130,000
Company Overview
Proper Hospitality is a diverse team of passionate individuals who share a common love for hotels and the art of hospitality. Our philosophy is simple: there is a right way to do things, and anything less just isn't proper. We are seeking the best of the best-both within and outside the industry-to join us in building a new kind of lifestyle hospitality company, inspired by a centuries-old tradition. Our work is challenging and fast-paced, but above all, it is rewarding.
To achieve our vision-to inspire and transport people-we seek like-minded candidates who embody our ethos, The Pillars of Proper:
Care Proper: We are natural and gracious hosts to all. Achieve Proper: We are committed to excellence. Imagine Proper: We are resourceful. Present Proper: We have an appreciation for style and culture.
Proper Hospitality is an equal-opportunity employer. We provide employment opportunities to all individuals regardless of race, color, religion, sex, national origin, age, disability, gender identity or expression, genetics, or any other federally or state-protected category.
We also consider qualified applicants with criminal histories in accordance with local Fair Chance Hiring Ordinances.