Blain's Farm & Fleet
Senior Manager of eCommerce
Blain's Farm & Fleet, Janesville, Wisconsin, United States, 53546
Company & Benefits Information
At Blain's Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career & enjoy a positive balance.
As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a
Forbes Best Employer
for
seven consecutive years !
Associates hired into a full-time role will become eligible for the following benefits effective their 91st day of full-time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc. All major Holidays & Birthday off Advanced Leadership Training Programs: build the skills to grow your career Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more! Internal recognition programs that support an engaged workplace Profit Sharing 401(K) with company match Compensation
Base pay starting at $120,000 with annual performance-based merit raises *The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position's work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.
Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain's Farm & Fleet position description for accurate pay range information.
Job Duties
The Sr. Manager of E-commerce is responsible for developing and executing strategies that accelerate digital sales growth, enhance customer experience, and strengthen the organization's competitive positioning in the e-commerce marketplace. This role partners across Marketing, Merchandising, Demand Planning, IT, and Store Operations to drive innovation, optimize digital channels, and deliver measurable business results.
Strategic Leadership
Develop and execute long-term e-commerce strategies aligned with company goals. Identify new market opportunities, emerging technologies, and digital trends to inform strategy. Partner with senior leadership to set performance targets and measure ROI.
Business Growth & Performance
Drive revenue growth through channel optimization, digital merchandising, and pricing strategies. Analyze performance data, customer insights, and market benchmarks to inform business decisions. Own key metrics such as conversion, AOV, traffic, retention, and customer lifetime value. Accountable for the execution of site optimization, vendor management, and CRO testing.
Cross-Functional Collaboration
Partner with Marketing to align campaigns, promotions, and brand strategy across digital platforms. Collaborate and leverage ability to influence when partnering with IT and Operations to ensure seamless site functionality, scalability, and fulfillment capabilities. Lead cross-functional initiatives to improve omnichannel integration and customer experience. Partner with IT, Finance, and other key stakeholders to design and scale the Unified Transformation of our ERP system and digital re-platforming, driving operational efficiency, data integrity, and long-term agility.
Innovation & Continuous Improvement
Leverage data analytics, AI, and personalization to enhance customer engagement Identify opportunities for automation, improved site design, and new platform capabilities. Stay current on industry best practices and competitor activity to maintain market leadership. Create new processes and frameworks from the ground up and effectively influence others to embrace a clear vision, direction, and purpose.
Qualifications
Bachelor's degree in business, marketing, e-commerce, or a related field; advanced degree preferred. 8 or more years of experience in e-commerce, digital marketing, and/or other strategic roles 3 or more years of experience in leadership experience Understanding of sales strategies, revenue models, and key performance indicators (KPIs) related to e-commerce. Knowledge of integrating e-commerce technologies, such as CRM systems, ERP systems, and automation tools. Knowledge of project management principles and practices for overseeing e-commerce projects and initiatives Basic understanding of supply chain management and logistics as they relate to e-commerce fulfillment and inventory management. Skills in analyzing competitors' e-commerce strategies and performance to inform strategic planning. Strong analytical skills to interpret sales data, customer behavior, and market trends, and make data-driven decisions.
EEO Statement
Blain Supply, Inc and Blain's Farm and Fleet (collectively "Blain's") is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain's does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 7 years in a row.
At Blain's Farm & Fleet we believe everyone deserves the opportunity to have a job they love, work in a great environment, grow their career & enjoy a positive balance.
As a family-owned retailer we take pride in offering a competitive benefit package designed to support you & your life. It is one of the reasons we have been named a
Forbes Best Employer
for
seven consecutive years !
Associates hired into a full-time role will become eligible for the following benefits effective their 91st day of full-time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc. All major Holidays & Birthday off Advanced Leadership Training Programs: build the skills to grow your career Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more! Internal recognition programs that support an engaged workplace Profit Sharing 401(K) with company match Compensation
Base pay starting at $120,000 with annual performance-based merit raises *The pay listed for this position may vary based on experience. Please note, compensation decisions are contingent on the facts and conditions for each job opening. We take into consideration the minimum requirements outlined in the job description, such as, training and experience, the position's work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.
Please note salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Blain's Farm & Fleet position description for accurate pay range information.
Job Duties
The Sr. Manager of E-commerce is responsible for developing and executing strategies that accelerate digital sales growth, enhance customer experience, and strengthen the organization's competitive positioning in the e-commerce marketplace. This role partners across Marketing, Merchandising, Demand Planning, IT, and Store Operations to drive innovation, optimize digital channels, and deliver measurable business results.
Strategic Leadership
Develop and execute long-term e-commerce strategies aligned with company goals. Identify new market opportunities, emerging technologies, and digital trends to inform strategy. Partner with senior leadership to set performance targets and measure ROI.
Business Growth & Performance
Drive revenue growth through channel optimization, digital merchandising, and pricing strategies. Analyze performance data, customer insights, and market benchmarks to inform business decisions. Own key metrics such as conversion, AOV, traffic, retention, and customer lifetime value. Accountable for the execution of site optimization, vendor management, and CRO testing.
Cross-Functional Collaboration
Partner with Marketing to align campaigns, promotions, and brand strategy across digital platforms. Collaborate and leverage ability to influence when partnering with IT and Operations to ensure seamless site functionality, scalability, and fulfillment capabilities. Lead cross-functional initiatives to improve omnichannel integration and customer experience. Partner with IT, Finance, and other key stakeholders to design and scale the Unified Transformation of our ERP system and digital re-platforming, driving operational efficiency, data integrity, and long-term agility.
Innovation & Continuous Improvement
Leverage data analytics, AI, and personalization to enhance customer engagement Identify opportunities for automation, improved site design, and new platform capabilities. Stay current on industry best practices and competitor activity to maintain market leadership. Create new processes and frameworks from the ground up and effectively influence others to embrace a clear vision, direction, and purpose.
Qualifications
Bachelor's degree in business, marketing, e-commerce, or a related field; advanced degree preferred. 8 or more years of experience in e-commerce, digital marketing, and/or other strategic roles 3 or more years of experience in leadership experience Understanding of sales strategies, revenue models, and key performance indicators (KPIs) related to e-commerce. Knowledge of integrating e-commerce technologies, such as CRM systems, ERP systems, and automation tools. Knowledge of project management principles and practices for overseeing e-commerce projects and initiatives Basic understanding of supply chain management and logistics as they relate to e-commerce fulfillment and inventory management. Skills in analyzing competitors' e-commerce strategies and performance to inform strategic planning. Strong analytical skills to interpret sales data, customer behavior, and market trends, and make data-driven decisions.
EEO Statement
Blain Supply, Inc and Blain's Farm and Fleet (collectively "Blain's") is proud to be an Equal Opportunity Employer. We recognize the importance of diversity and creating an inclusive culture in order to leverage the skills and talents of all people to the mutual advantage of each individual and the organization. Blain's does not discriminate against applicants or employees on the basis of race, religion, color, sex (including pregnancy and sexual harassment), sexual orientation, gender identity, national origin, age, marital status, disability, military or veteran status, or any applicable legally protected status. Our goal is to continue to be recognized as an employer of choice and we have received Forbes Best Mid-Sized company to work for an unprecedented 7 years in a row.