Senior Associate Athletic Director for External Affairs & Communications

Senior Associate Athletic Director for External Affairs & Communications About the Company Leading educational institution in the Midwest Industry Higher Education Type Educational Institution Founded 1870 Employees 10,001+ Categories Healthcare Hospitals & Clinics Specialties Teaching Research Service International Outreach Student Experience Faculty Excellence About the Role Join our vibrant team as a Senior Associate Athletic Director for External Affairs and Communications. This pivotal leadership position is essential in guiding the strategic direction and operational management of our external affairs, which encompasses communication, brand management, marketing, creative media, digital strategy, public relations, and fan engagement. The ideal candidate will act as the primary communications strategist and spokesperson for our athletic department, ensuring that our messaging aligns with institutional priorities while enhancing the visibility and reputation of our programs. This role involves the oversight of media relations, press strategies, and digital platforms, along with driving effective crisis communications to safeguard our institution's reputation. Applicants should possess a Bachelor's degree in a relevant field, with an advanced degree highly preferred, and bring a minimum of 12 years of experience in athletics administration, communications, marketing, or external affairs. We are looking for a proven leader with extensive experience managing large, diverse teams, coupled with exceptional communication, leadership, and interpersonal skills. Key responsibilities include proactively storytelling to highlight student-athlete successes, coaching, and community impact, as well as pioneering innovations in digital strategy and enhancing the fan experience. Collaboration with various units to support departmental revenue goals will be crucial, with a strong emphasis on data-driven efforts in development, sponsorship, and ticket sales. Travel Percent Less than 10% Functions Marketing Sports Management