Right Hand Talent
Director of Organic Strategy @ High Growth-CPG Brand
Right Hand Talent, Austin, Texas, us, 78716
Director of Organic Strategy @ High Growth-CPG Brand
Location:
Austin, TX (preferred) — Remote considered for exceptional candidates
Salary:
$200K–$215K base salary + $160K equity over 4 years
Our client started their company because too many people run on habits that run them into the ground. (Coffee, they’re looking at you). Nothing matters more than what people put in their bodies. It shapes how they think, feel, and show up, every day. But they are not here just to point fingers. They are here to offer more.
Coffee is a ritual that could never be replaced. So they didn’t replace it, they remastered it: Same notes. Bigger orchestra. More harmony. They kept what they loved: the taste, the warmth, the lift. Then they added more.
And now? No crash. No jitters. No angry gut. Just the energy and focus that coffee promised, plus a bunch more benefits. Their product is coffee that does more, so you can too. Whether you’re going hard or just getting by, they make sure every sip counts.
With over $180M in annual revenue and 300K+ social followers, they’re scaling profitably in the functional beverage space and are known for their strong community and content-driven growth.
Position Overview The Director of Organic Strategy will be the first strategic content leader, responsible for building and leading a high-performing organic content operation from the ground up. This role combines hands-on content creation with team leadership, shaping the brand’s creative DNA across Instagram and TikTok.
The ideal candidate is a former content creator turned leader — someone fluent in platform dynamics who can produce scroll-stopping short-form content while managing a small creative team and external collaborators.
Key Responsibilities
Build and execute a full-stack organic content strategy across social platforms
Create, produce, and publish high-impact short-form content (Instagram/TikTok)
Develop storytelling frameworks, brand tone, and visual identity for digital channels
Hire, mentor, and manage a growing content team
Collaborate cross-functionally to align content with brand and growth goals
Use performance data to refine creative strategy and identify viral patterns
Qualifications
3–5 years of experience as a content creator or creative strategist with measurable growth outcomes
Deep understanding of Instagram and TikTok algorithms and audience behavior
Proven experience leading or managing small creative teams
Strong storytelling ability and familiarity with editing/design tools
Entrepreneurial mindset; thrives in fast-paced, high-autonomy environments
Genuine interest in wellness, biohacking, and functional nutrition
What they offer
$160K equity over 4 years
$500 monthly wellness credits and home studio support
Significant creative autonomy with opportunity to build and lead a team
Mission-driven work in the rapidly growing functional beverage space
Seniority level: Not applicable. Employment type: Full-time. Job function: Marketing and Sales.
#J-18808-Ljbffr
Austin, TX (preferred) — Remote considered for exceptional candidates
Salary:
$200K–$215K base salary + $160K equity over 4 years
Our client started their company because too many people run on habits that run them into the ground. (Coffee, they’re looking at you). Nothing matters more than what people put in their bodies. It shapes how they think, feel, and show up, every day. But they are not here just to point fingers. They are here to offer more.
Coffee is a ritual that could never be replaced. So they didn’t replace it, they remastered it: Same notes. Bigger orchestra. More harmony. They kept what they loved: the taste, the warmth, the lift. Then they added more.
And now? No crash. No jitters. No angry gut. Just the energy and focus that coffee promised, plus a bunch more benefits. Their product is coffee that does more, so you can too. Whether you’re going hard or just getting by, they make sure every sip counts.
With over $180M in annual revenue and 300K+ social followers, they’re scaling profitably in the functional beverage space and are known for their strong community and content-driven growth.
Position Overview The Director of Organic Strategy will be the first strategic content leader, responsible for building and leading a high-performing organic content operation from the ground up. This role combines hands-on content creation with team leadership, shaping the brand’s creative DNA across Instagram and TikTok.
The ideal candidate is a former content creator turned leader — someone fluent in platform dynamics who can produce scroll-stopping short-form content while managing a small creative team and external collaborators.
Key Responsibilities
Build and execute a full-stack organic content strategy across social platforms
Create, produce, and publish high-impact short-form content (Instagram/TikTok)
Develop storytelling frameworks, brand tone, and visual identity for digital channels
Hire, mentor, and manage a growing content team
Collaborate cross-functionally to align content with brand and growth goals
Use performance data to refine creative strategy and identify viral patterns
Qualifications
3–5 years of experience as a content creator or creative strategist with measurable growth outcomes
Deep understanding of Instagram and TikTok algorithms and audience behavior
Proven experience leading or managing small creative teams
Strong storytelling ability and familiarity with editing/design tools
Entrepreneurial mindset; thrives in fast-paced, high-autonomy environments
Genuine interest in wellness, biohacking, and functional nutrition
What they offer
$160K equity over 4 years
$500 monthly wellness credits and home studio support
Significant creative autonomy with opportunity to build and lead a team
Mission-driven work in the rapidly growing functional beverage space
Seniority level: Not applicable. Employment type: Full-time. Job function: Marketing and Sales.
#J-18808-Ljbffr