Salt XC
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Sr. Manager, Strategy and Consulting
role at
Salt XC .
Position Description Role : Sr. Manager, Strategy and Consulting
Team : Connections
Location : Chicago
Company Overview Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action connects consumer online and offline experiences through data, media, and memorable moments that drive brand transactions.
Role Overview We’re seeking an Sr. Manager, Media Strategy & Consulting to lead a client engagement with a global CPG brand focused on their B2B segment. You will build full-funnel B2B media executions and drive performance optimization, strategy, executional excellence, and partnership with client-side marketing leaders to align budgets, platforms, and creative around measurable pipeline growth.
Core Responsibilities
Own the media strategy for Kraft Away From Home across channels (paid social, display/programmatic, video, search) linked to revenue, pipeline, and brand/commerce objectives.
Translate business goals into media plans with KPIs, targeting frameworks, budgets, flighting, audience strategies, and test‑and‑learn agendas.
Partner with activation teams to implement campaigns, QA setups, monitor pacing and delivery, and course‑correct in real time to hit performance targets.
Design and maintain measurement frameworks (attribution, experimentation design, tagging, data capture) that quantify impact and inform re‑investment.
Connect AdTech/MarTech ecosystems—CDPs, DSPs, analytics platforms, CRM—to enable audience activation, tracking, and closed‑loop reporting.
Synthesize results into clear narratives and next‑step recommendations for senior stakeholders; provide executive‑level readouts on drivers, risks, and actions.
Provide direction to internal specialists, coach junior talent, and upskill client partners to ensure shared standards and consistent delivery.
Uphold brand safety, data privacy, experimentation rigor, and budget accountability; maintain documentation and SOPs.
Lead quarterly/annual planning, forecasting, and scenario modeling to inform channel mix and investment allocations.
Pilot new channels, formats, and methodologies with clear hypotheses, success criteria, and risk assessment.
Operate as an extension of client marketing teams, driving clarity, governance, and executional best practices across internal and external stakeholders.
Coach client‑side teams to raise their media and analytics fluency.
Experience & Skills
3–6+ years in media strategy, performance marketing, or digital consulting (agency or hybrid consultancy experience preferred).
Deep knowledge of AdTech/MarTech ecosystems: CDPs, DSPs, analytics platforms, tagging, and CRM integrations and how they interoperate.
Measurement and optimization expertise, including attribution, experimentation design, and performance analytics. Familiarity with Media Mix Modelling or incremental sales measurement methodologies such as sales lift studies.
Strategic communication skills with the ability to translate complex data into simple, actionable guidance for senior marketers.
Leadership experience coaching teams, influencing cross‑functional stakeholders, and building trust through clarity and delivery.
Hands‑on familiarity with planning and activation workflows; comfortable collaborating closely with in‑platform specialists.
Strong presentation, storytelling, and client‑facing skills; high attention to detail and accountability.
Salt’s Values
Salt of the Earth – we aspire to be good people who are humble, hardworking, honest, and kind to one another.
Do What’s Right – we don’t take shortcuts; we do what is right, not what is easy or expected.
Earn It – we roll up our sleeves and are not afraid of hard work, earning the respect of others, the results we deliver, and the praise we receive.
Make Things Better – we leave things better than we found them, driven by curiosity, passion, and solutions‑oriented thinking.
Seek Different Perspectives – we embrace difference, challenging ourselves and others, spurring creativity and improvement.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.
#J-18808-Ljbffr
Sr. Manager, Strategy and Consulting
role at
Salt XC .
Position Description Role : Sr. Manager, Strategy and Consulting
Team : Connections
Location : Chicago
Company Overview Salt XC is an agency driven by the philosophy of Experiential Commerce™. Our unique framework for designing better consumer experiences that earn attention and drive action connects consumer online and offline experiences through data, media, and memorable moments that drive brand transactions.
Role Overview We’re seeking an Sr. Manager, Media Strategy & Consulting to lead a client engagement with a global CPG brand focused on their B2B segment. You will build full-funnel B2B media executions and drive performance optimization, strategy, executional excellence, and partnership with client-side marketing leaders to align budgets, platforms, and creative around measurable pipeline growth.
Core Responsibilities
Own the media strategy for Kraft Away From Home across channels (paid social, display/programmatic, video, search) linked to revenue, pipeline, and brand/commerce objectives.
Translate business goals into media plans with KPIs, targeting frameworks, budgets, flighting, audience strategies, and test‑and‑learn agendas.
Partner with activation teams to implement campaigns, QA setups, monitor pacing and delivery, and course‑correct in real time to hit performance targets.
Design and maintain measurement frameworks (attribution, experimentation design, tagging, data capture) that quantify impact and inform re‑investment.
Connect AdTech/MarTech ecosystems—CDPs, DSPs, analytics platforms, CRM—to enable audience activation, tracking, and closed‑loop reporting.
Synthesize results into clear narratives and next‑step recommendations for senior stakeholders; provide executive‑level readouts on drivers, risks, and actions.
Provide direction to internal specialists, coach junior talent, and upskill client partners to ensure shared standards and consistent delivery.
Uphold brand safety, data privacy, experimentation rigor, and budget accountability; maintain documentation and SOPs.
Lead quarterly/annual planning, forecasting, and scenario modeling to inform channel mix and investment allocations.
Pilot new channels, formats, and methodologies with clear hypotheses, success criteria, and risk assessment.
Operate as an extension of client marketing teams, driving clarity, governance, and executional best practices across internal and external stakeholders.
Coach client‑side teams to raise their media and analytics fluency.
Experience & Skills
3–6+ years in media strategy, performance marketing, or digital consulting (agency or hybrid consultancy experience preferred).
Deep knowledge of AdTech/MarTech ecosystems: CDPs, DSPs, analytics platforms, tagging, and CRM integrations and how they interoperate.
Measurement and optimization expertise, including attribution, experimentation design, and performance analytics. Familiarity with Media Mix Modelling or incremental sales measurement methodologies such as sales lift studies.
Strategic communication skills with the ability to translate complex data into simple, actionable guidance for senior marketers.
Leadership experience coaching teams, influencing cross‑functional stakeholders, and building trust through clarity and delivery.
Hands‑on familiarity with planning and activation workflows; comfortable collaborating closely with in‑platform specialists.
Strong presentation, storytelling, and client‑facing skills; high attention to detail and accountability.
Salt’s Values
Salt of the Earth – we aspire to be good people who are humble, hardworking, honest, and kind to one another.
Do What’s Right – we don’t take shortcuts; we do what is right, not what is easy or expected.
Earn It – we roll up our sleeves and are not afraid of hard work, earning the respect of others, the results we deliver, and the praise we receive.
Make Things Better – we leave things better than we found them, driven by curiosity, passion, and solutions‑oriented thinking.
Seek Different Perspectives – we embrace difference, challenging ourselves and others, spurring creativity and improvement.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age, or disability.
#J-18808-Ljbffr