The Ryl Company™
Overview
The Area Sales Manager will play a key role in driving sales execution and retail growth across the assigned territory. This person will be responsible for building strong retailer and distributor relationships, growing brand awareness, driving consumer engagement, and supporting sales efforts across key markets. We're looking for a passionate sales leader with a hands-on, can-do attitude, ideally with experience in the CPG or food & beverage space. This role is based in Northern California. The Ryl Company is the parent company behind the fast-growing RTD beverage brand,
Ryl Iced Tea , and is focused on delivering modern product attributes to today’s evolving consumers. The company's mission is to help individuals "Rethink Your Liquids (RYL)" by providing clean, functional, and delicious drinks for an active lifestyle. Position Title:
Area Sales Manager Responsibilities
Deliver top-tier in-market execution and exceed performance KPIs Conduct regular store visits to ensure proper execution of planograms, pricing, and display programs Achieve distribution, sales, and merchandising targets within assigned territory Open new doors and expand distribution within existing accounts Drive customer retention and brand loyalty by executing compelling sales programs and retail programs Conduct samplings Attend trade shows and distributor events Manage relationships with retailers, distributors, and key accounts to maximize sales opportunities Attend distributor meetings and schedule time with distributor sales teams in the trade Ensure distributors merchandising personnel adequately service accounts based on sales achieved and shelf/floor space obtained by ASM Provide reports on day-to-day sales activities and results as required by the Company, and provide necessary backup to support sales and bonus programs objectives Participate in weekly internal alignment calls Skills and Experiences
Team player Proven track record of sales success Sales and territory management Experience with VIP/Karma is a plus DSD experience is a big plus 2-3+ years in beverage or CPG experience is a plus Background in sales, marketing, communications, or business Strong communication and organizational skills Ability to travel within the designated area Base compensation: $55,000 - $65,000 based on experience Performance-based bonuses Comprehensive benefits package including health, dental, and vision insurance Gas and toll reimbursements Paid vacation and sick time Details
Seniority level : Entry level Employment type : Full-time Job function : Sales and Business Development Industries : Food and Beverage Services
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The Area Sales Manager will play a key role in driving sales execution and retail growth across the assigned territory. This person will be responsible for building strong retailer and distributor relationships, growing brand awareness, driving consumer engagement, and supporting sales efforts across key markets. We're looking for a passionate sales leader with a hands-on, can-do attitude, ideally with experience in the CPG or food & beverage space. This role is based in Northern California. The Ryl Company is the parent company behind the fast-growing RTD beverage brand,
Ryl Iced Tea , and is focused on delivering modern product attributes to today’s evolving consumers. The company's mission is to help individuals "Rethink Your Liquids (RYL)" by providing clean, functional, and delicious drinks for an active lifestyle. Position Title:
Area Sales Manager Responsibilities
Deliver top-tier in-market execution and exceed performance KPIs Conduct regular store visits to ensure proper execution of planograms, pricing, and display programs Achieve distribution, sales, and merchandising targets within assigned territory Open new doors and expand distribution within existing accounts Drive customer retention and brand loyalty by executing compelling sales programs and retail programs Conduct samplings Attend trade shows and distributor events Manage relationships with retailers, distributors, and key accounts to maximize sales opportunities Attend distributor meetings and schedule time with distributor sales teams in the trade Ensure distributors merchandising personnel adequately service accounts based on sales achieved and shelf/floor space obtained by ASM Provide reports on day-to-day sales activities and results as required by the Company, and provide necessary backup to support sales and bonus programs objectives Participate in weekly internal alignment calls Skills and Experiences
Team player Proven track record of sales success Sales and territory management Experience with VIP/Karma is a plus DSD experience is a big plus 2-3+ years in beverage or CPG experience is a plus Background in sales, marketing, communications, or business Strong communication and organizational skills Ability to travel within the designated area Base compensation: $55,000 - $65,000 based on experience Performance-based bonuses Comprehensive benefits package including health, dental, and vision insurance Gas and toll reimbursements Paid vacation and sick time Details
Seniority level : Entry level Employment type : Full-time Job function : Sales and Business Development Industries : Food and Beverage Services
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